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Teresa Gil-Lopez, Saifuddin Ahmed and Laramie D. Taylor

“El Clásico,” the soccer competition between Real Madrid and Barcelona FC, is one of the most fervent events in Spanish popular culture. Over the years, the related fandom has acquired an increasingly global reach, in part due to the availability of Web 2.0 technologies that allow for the sharing of content and the creation of multilingual spaces for discussion. The structural and communicative affordances of Web 2.0 technologies allow scholars to investigate multilingual fandom irrespective of geopolitical boundaries; yet scholarly research on such soccer fandom behavior is limited. By analyzing 2,343 Spanish and English fan-posted comments on YouTube related to El Clásico, this study compares the similarities and differences between 2 distinct fan communities surrounding the same context. The findings indicate that, aside from some similarities, both communities differed in their degree of identification with teams and the presence of political references. Implications of the findings and limitations of the study are discussed.

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Jo Williams and Susan J. Chinn

Sport industry marketers have long understood the importance of nurturing customer relationships. The new challenge is how best to face the shifts in customer relationship marketing posed by sports organizations and proactive consumers, or “prosumers.” In this article, the elements of the relationship-building process are presented with a focus on communication, interaction, and value, concepts identified in Gronroos’s (2004) relationship-marketing process model. An expanded version of Gronroos’s model is developed to include prosumers and to describe the interactions that occur through social-media exchanges. The value of specific social-media tools and Web 2.0 technologies in helping sport marketers meet their relationship-marketing goals is also discussed. Finally, directions for future research employing the expanded model are suggested.

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Simon McEnnis

This article presents a study that examined what citizen journalism on Twitter has meant for the professional identity and working practices of British sport journalists, using data from a series of in-depth, semistructured interviews. Sport journalists recognized the need to strive for higher professional standards to ensure that their output is of greater cultural significance than that of citizen journalists. Trust—achieved through the ideologies of truth, reliability, and insight—was seen as essential to achieving this distinction. The democratization of breaking news has meant that red-top tabloid and 24-hr rolling news environments must reinvent themselves by making greater use of other journalistic practices including investigative reporting.

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Grace Yan, Dustin Steller, Nicholas M. Watanabe and Nels Popp

Designated the participatory web, Web 2.0 comprises formats such as blogs and social-networking sites that are driven by social connections and user participation ( Gauntlett, 2009 ). As a growing number of people have taken roles as knowledge creators, curators, and information remixers of digital

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Katie Dray and Kristy Howells

, 2010 ). The development of Web 2.0 technologies has offered a number of tools that can support learning environments that are underpinned by constructivist principles, affording the learner individual content control, whilst also creating opportunities for collaboration and the co-construction of

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Brendon P. Hyndman and Stephen Harvey

enticing visual elements as a PDL platform, with images and videos on key topics ( Hennessy, Kirkpatrick, Smith, & Border, 2016 ). Social media platforms are commonly referred to as Web 2.0 technologies and have had an impact on the transformation of educational collaboration across international contexts

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Stephen Harvey, Obidiah Atkinson and Brendon P. Hyndman

under-researched, similar to how teachers’ informal and self-directed learning has received less attention from researchers ( Evans, 2019 ). The emergence of Web 2.0 technologies that include social media platforms such as Twitter offers one particular avenue for expanding the ways in which sports

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Nicholas M. Watanabe, Grace Yan, Brian P. Soebbing and Ann Pegoraro

in a networked economy ( Becker, 2013 ). Indeed, ever since the advent of Web 2.0, the transformative roles of social media sites have been much debated. Early researchers tend to carry positive and enthusiastic thoughts, taking the belief that instant and increased social interactions through the

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Jill R. Reed, Paul Estabrooks, Bunny Pozehl, Kate Heelan and Christopher Wichman

prediction of energy expenditure . J Phys Act Health . 2015 ; 12 ( 2 ): 149 – 154 . PubMed ID: 24770438 doi:10.1123/jpah.2012-0495 10.1123/jpah.2012-0495 34. Foster C , Richards J , Thorogood M , Hillsdon M . Remote and web 2.0 interventions for promoting physical activity . Cochrane Database

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Jeffrey P. Carpenter and Stephen Harvey

social networking, collaboration, and Web 2.0 tools . In L. Lomicka & G. Lord (Eds.), The next generation: Social networking and online collaboration in foreign language learning (pp.  1 – 12 ). San Marcos, TX : CALICO . Manca , S. ( 2020 ). Snapping, pinning, liking or texting