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Understanding Fandom in the Multilingual Internet: A Study of “El Clásico” Fans’ Commenting Behavior on YouTube

Teresa Gil-Lopez, Saifuddin Ahmed, and Laramie D. Taylor

“El Clásico,” the soccer competition between Real Madrid and Barcelona FC, is one of the most fervent events in Spanish popular culture. Over the years, the related fandom has acquired an increasingly global reach, in part due to the availability of Web 2.0 technologies that allow for the sharing of content and the creation of multilingual spaces for discussion. The structural and communicative affordances of Web 2.0 technologies allow scholars to investigate multilingual fandom irrespective of geopolitical boundaries; yet scholarly research on such soccer fandom behavior is limited. By analyzing 2,343 Spanish and English fan-posted comments on YouTube related to El Clásico, this study compares the similarities and differences between 2 distinct fan communities surrounding the same context. The findings indicate that, aside from some similarities, both communities differed in their degree of identification with teams and the presence of political references. Implications of the findings and limitations of the study are discussed.

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Meeting Relationship-Marketing Goals Through Social Media: A Conceptual Model for Sport Marketers

Jo Williams and Susan J. Chinn

Sport industry marketers have long understood the importance of nurturing customer relationships. The new challenge is how best to face the shifts in customer relationship marketing posed by sports organizations and proactive consumers, or “prosumers.” In this article, the elements of the relationship-building process are presented with a focus on communication, interaction, and value, concepts identified in Gronroos’s (2004) relationship-marketing process model. An expanded version of Gronroos’s model is developed to include prosumers and to describe the interactions that occur through social-media exchanges. The value of specific social-media tools and Web 2.0 technologies in helping sport marketers meet their relationship-marketing goals is also discussed. Finally, directions for future research employing the expanded model are suggested.

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Raising Our Game: Effects of Citizen Journalism on Twitter for Professional Identity and Working Practices of British Sport Journalists

Simon McEnnis

This article presents a study that examined what citizen journalism on Twitter has meant for the professional identity and working practices of British sport journalists, using data from a series of in-depth, semistructured interviews. Sport journalists recognized the need to strive for higher professional standards to ensure that their output is of greater cultural significance than that of citizen journalists. Trust—achieved through the ideologies of truth, reliability, and insight—was seen as essential to achieving this distinction. The democratization of breaking news has meant that red-top tabloid and 24-hr rolling news environments must reinvent themselves by making greater use of other journalistic practices including investigative reporting.

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What Determines User-Generated Content Creation of College Football? A Big-Data Analysis of Structural Influences

Grace Yan, Dustin Steller, Nicholas M. Watanabe, and Nels Popp

Designated the participatory web, Web 2.0 comprises formats such as blogs and social-networking sites that are driven by social connections and user participation ( Gauntlett, 2009 ). As a growing number of people have taken roles as knowledge creators, curators, and information remixers of digital

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Exploring the Use of E-Portfolios in Higher Education Coaching Programs

Katie Dray and Kristy Howells

, 2010 ). The development of Web 2.0 technologies has offered a number of tools that can support learning environments that are underpinned by constructivist principles, affording the learner individual content control, whilst also creating opportunities for collaboration and the co-construction of

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Special Issue in Online and Remote Coaching: Exploring Coaching Delivery and Coach Education in Online/Digital Environments

Chris Szedlak, Blake Bennett, and Matthew J. Smith

. Bloomsbury Academic . Hew , K.F. , & Cheung , W.S. ( 2013 ). Use of Web 2.0 technologies in K-12 and higher education: The search for evidence-based practice . Educational Research Review, 9, 47 – 64 . Koekoek , J. , Van Der Mars , H. , Van Der Kamp

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Pragmatic Evaluation of Older Adults’ Physical Activity in Scale-Up Studies: Is the Single-Item Measure a Reasonable Option?

Heather M. Macdonald, Lindsay Nettlefold, Adrian Bauman, Joanie Sims-Gould, and Heather A. McKay

.09.025 Kolt , G.S. , Rosenkranz , R.R. , Vandelanotte , C. , Caperchione , C.M. , Maeder , A.J. , Tague , R. , . . . Duncan , M.J. ( 2017 ). Using Web 2.0 applications to promote health-related physical activity: Findings from the WALK 2.0 randomised controlled trial . British Journal of

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A Review and Research Agenda for Brand Communities in Sports

David Wagner

vendors ( Young, 2013 ), providing an opportunity for sport management and marketing scholars to study such community migrations. Community for Web 3.0 While Web 1.0 was mainly characterized by static web pages, Web 2.0 allowed users to create content and interact with each other. Much community building

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Is There Economic Discrimination on Sport Social Media? An Analysis of Major League Baseball

Nicholas M. Watanabe, Grace Yan, Brian P. Soebbing, and Ann Pegoraro

in a networked economy ( Becker, 2013 ). Indeed, ever since the advent of Web 2.0, the transformative roles of social media sites have been much debated. Early researchers tend to carry positive and enthusiastic thoughts, taking the belief that instant and increased social interactions through the

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Personal, Social, and Environmental Mediators Associated With Increased Recreational Physical Activity in Women and Girls in the Kingdom of Tonga

Lewis Keane, Emma Sherry, Nico Schulenkorf, Joel Negin, Ding Ding, Adrian Bauman, Edward Jegasothy, and Justin Richards

of life: the active smarter kids (ASK) cluster-randomized controlled trial . Prev Med Rep . 2018 ; 13 : 1 – 4 . PubMed ID: 30456052 30456052 16. Foster C , Richards J , Thorogood M , Hillsdon M . Remote and web 2.0 interventions for promoting physical activity . Cochrane Database Syst