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“Doing What’s Best for Me”: A Cultural Values Comparison of Social Media Responses to Kyrie Irving’s COVID-19 Vaccination Status

Sitong Guo, Andrew C. Billings, Joshua R. Jackson, and Suyu Chou

“we” consciousness. Thus, this study adopts Hofstede’s index to explore how cultural values predict social media users’ attitudes toward Kyrie Irving’s vaccination status on two social media platforms: Twitter and Weibo. Both Twitter and Weibo are leading global microblogging services. Twitter was

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Fake News Travels Fast: Exploring Misinformation Circulated Around Wu Lei’s Coronavirus Case

Bo Li and Olan Scott

striker Wu Lei. The news suddenly became one of the breaking topics on Weibo, also known as the Chinese version of Twitter, and there were more than 365,000 comments on the story on the service ( Tang, 2020 ). On March 24, Red Star News, a Chinese digital news app, reported that Wu had recovered from

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Consumer Engagement on Weibo in a Professional Sport Context: The Case of the Chinese Super League

Yuanyuan Cao, Ziyuan Xu, and Hirotaka Matsuoka

league in mainland China and has a big fan base, as the setting. Sina Weibo, one of the top 10 widespread social applications in China ( Diandian Data, n.d. ), was selected as the social media platform. Additionally, numerous researchers have used Weibo to study online brand communities and consumer

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“Love Sport, Even When It Breaks Your Heart Again”: Ritualizing Consumerism in Sports on Weibo

Zhengjia Liu and Dan Berkowitz

Social media have changed the way that social actors participate in sports events. “Prosumers” are able to directly offer different interpretations without journalists’ mediation when a social issue arises. However, social media do not fundamentally change the significance of cultural narratives in communication. This study focuses on discussions initiated by a commercial feed on a Chinese microblogging site during the 2012 London Olympic Games. Qualitative textual analysis was conducted. The study found that enduring cultural narratives create the predrafts of social-media communication; the instantaneity of microblogging referred to not simply its physical appearance but also the meaning of that appearance. In addition, social-media texts illustrate a society’s ongoing stories. Going beyond the limitations of previous control-vs.-freedom paradigms, this study explores a Chinese consumer society that is more dynamic and complex than previous studies would suggest.

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Unfair, Innocent, Flamed: Examining How the Chinese Public Perceived Sun Yang’s 8-Year Doping Sanction

Bo Li, Olan K.M. Scott, Stirling Sharpe, and Qian Zhong

Sun Yang’s case on social media? b. How has the general public reacted and responded to the case on social media? Methods Sampling This study aims to examine the Chinese public perception toward Sun Yang during the doping violation scandal and associated CAS hearing. Weibo—China’s leading social media

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Thematic Analysis: The Cross-National Conflict Shifting of the NBA–China Controversy

Mu He and Weiting Tao

ideology. The current study analyzed 703 posts on Weibo and 1,500 tweets by thematic analysis (TA). It revealed diverse themes of online public discussions regarding the NBA–China controversy. It also found that social media speeded up the transmission of CNCS and complicated the cross-national conflict as

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Interview With Rong (DanDan) Hua, Digital Media Manager of the National Football League’s China Office

Jueyin Zheng

the team’s Weibo account and connect with other Patriots fans, whereas a new or casual fan who visits to learn more about the game’s rules will be directed to our Rookie Page, which focuses on more foundational information about the game itself. Zheng : As we all know, (Mandarin) Chinese is the

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Social Media and Sport Research: Empirical Examinations Showcasing Diversity in Methods and Topics

Jimmy Sanderson and Gashaw Abeza

and how technology may shift traditional fan consumption experiences. Cao et al. ( 2024 ) investigate online fan communities and consumer engagement behavior centered on the Chinese Super League on Weibo. Their findings illustrate how consumer engagement behavior can manifest negatively, but they

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The State of Quantitative Research and a Proposed Research Framework in Social Media

Thilo Kunkel, Heather Kennedy, Bradley J. Baker, and Jason P. Doyle

social media articles by platform. (c) Frequently used analysis techniques. (d) Frequency of examined sports. Note . Panel a: N  = 152; Panels b–d: n  = 98. (b) Only the three most common platforms are shown. Infrequently studied platforms such as Weibo ( n  = 2), YouTube ( n  = 2), Snapchat ( n  = 2

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When Sports Challenge Authority: A Case Study of Gatekeeping During the 2017 Chinese Ping-Pong Boycott

Qingru Xu and Andrew C. Billings

, indicated that the national table tennis team and some news agencies were “informed” that they should not mention Liu Guoliang’s sudden removal in public: One day before the protest, Guo Bin posted messages on Weibo to complain that the members of the national table tennis team were forbidden to comment on