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Bo Li and Olan Scott

striker Wu Lei. The news suddenly became one of the breaking topics on Weibo, also known as the Chinese version of Twitter, and there were more than 365,000 comments on the story on the service ( Tang, 2020 ). On March 24, Red Star News, a Chinese digital news app, reported that Wu had recovered from

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Zhengjia Liu and Dan Berkowitz

Social media have changed the way that social actors participate in sports events. “Prosumers” are able to directly offer different interpretations without journalists’ mediation when a social issue arises. However, social media do not fundamentally change the significance of cultural narratives in communication. This study focuses on discussions initiated by a commercial feed on a Chinese microblogging site during the 2012 London Olympic Games. Qualitative textual analysis was conducted. The study found that enduring cultural narratives create the predrafts of social-media communication; the instantaneity of microblogging referred to not simply its physical appearance but also the meaning of that appearance. In addition, social-media texts illustrate a society’s ongoing stories. Going beyond the limitations of previous control-vs.-freedom paradigms, this study explores a Chinese consumer society that is more dynamic and complex than previous studies would suggest.

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Jueyin Zheng

the team’s Weibo account and connect with other Patriots fans, whereas a new or casual fan who visits to learn more about the game’s rules will be directed to our Rookie Page, which focuses on more foundational information about the game itself. Zheng : As we all know, (Mandarin) Chinese is the

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Qingru Xu and Andrew C. Billings

, indicated that the national table tennis team and some news agencies were “informed” that they should not mention Liu Guoliang’s sudden removal in public: One day before the protest, Guo Bin posted messages on Weibo to complain that the members of the national table tennis team were forbidden to comment on

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Andrew Kim, Minhong Kim, Steven Salaga, and James J. Zhang

-expression, habitual use, escape, information surveillance, building a virtual community, companionship, coolness, and relationship building Facebook, Twitter, WeChat, and Weibo Billings et al. ( 2017 ) U.S. sports Information seeking, relaxation, social interaction, and escape Snapchat, Facebook, Twitter, Instagram

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Yann Abdourazakou, Xuefei (Nancy) Deng, and Gashaw Abeza

social media usage. Li, Dittmore, Scott, Lo, and Stokowski ( 2019 ) explored whether social media users’ motivations differed when following a sport organization on two similar microblogging services: Twitter and Weibo. The authors reported that Weibo users had higher motives for obtaining information

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Anton Behrens, Yanxiang Yang, and Sebastian Uhrich

selection of communication channels that might be unique in the target market such as the Chinese social media platforms WeChat and Sina Weibo. The second category of local integration includes optional adaptations, that is, the deliberate decision of a brand to emphasize a sense of closeness to the culture

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Daniel Maderer, Petros Parganas, and Christos Anagnostopoulos

sport teams provides avenues for further research. For instance, it might be advantageous to expand the range of social-media tools and include others that are prominent in different geographic areas (e.g., Sina Weibo in China) or to compare interaction rates of fans in different countries. Other

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Yiran Su, Bradley J. Baker, Jason P. Doyle, and Meimei Yan

collection, it also sheds light on Douyin being an effective medium to engage fans for postcareer athletes, as these athletes continue to be widely followed and discussed on the platform. Additionally, China-based athletes have limited options on social media (i.e., Weibo and Douyin) to promote themselves

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Jimmy Sanderson, Matthew Zimmerman, Sarah Stokowski, and Alison Fridley

-kris-bryant-meets-young-fan-after-video-with-astros-alex-bregman/ Li , B. , Dittmore , S.W. , Scott , O.K.M. , Lo , W.J. , & Stokowski , S. ( 2019 ). Why we follow: Examining motivational differences in following sport organizations on Twitter and Weibo . Sport Management Review, 22, 335 – 347 . doi:10.1016/j.smr.2018.04.006 10.1016/j.smr.2018