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Gashaw Abeza, Norm O’Reilly and John Nadeau

Sport and communication have existed since humans began interacting with one another, with organized sport and planned communication formalized for hundreds of years. However, social science scholars have only taken a high-level of interest in sport communication over the past decade. Over the past 10 years, much has been written and researched in the field, and its formalization continues, justifying a need for a review of its current status and the articulation of its future directions. Thus, this article identifies and critically discusses the developments in the field of sport communication in terms of its academic infrastructures and the resulting body of knowledge. It also assesses how the field’s developments are affecting scholarly advancements and identifies areas of “disciplinary pain.” The work concludes by providing suggestions for future research.

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Gashaw Abeza, David Finch, Norm O’Reilly, Eric MacIntosh and John Nadeau

1990s was reflected through a number of emerging academic infrastructures, such as special issues in journals, RM-centered books, RM-focused academic conferences, and RM-dedicated research centers ( Möller & Halinen, 2000 ). Over the decades, RM has been “probably the major trend in marketing and