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Sport Advocacy: The Art of Persuasion and Its By-Products

Cecilia Stenling and Michael Sam

, not new in the sociology of sport. An early contribution is Sage’s ( 1999 ) study of the actions undertaken by the Nike Transactional Advocacy Framework , and this has been followed by studies documenting collective action to counter social inequality (e.g.,  Harvey, Horne, & Safai, 2009 ; Scherer

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Advocacy and Coordination of Services

Wanda Jean Rainbolt

Adapted physical educators are spending much of their time and energy advocating for the right of all children and youth to a high quality of physical education service delivery and the elimination of attitudinal, aspirational, and architectural barriers experienced by handicapped persons. Prior to the 1960s, lawyers or legal advocates were the ones who would plead the cause for others. Since then, however, three types of advocates have evolved: citizen, professional, and consumer advocates. Adapted physical educators are professional advocates, but they must have an understanding of the other types of advocates. The purpose of this article is to acquaint adapted physical educators with the job function of advocacy, the history of advocacy, and the many roles advocates play.

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Advocating for Implementation of the Global Action Plan on Physical Activity: Challenges and Support Requirements

Joey Murphy, Karen Milton, Matthew Mclaughlin, Trevor Shilton, Gabriella M. McLoughlin, Lindsey J. Reece, Jacqueline L. Mair, Artur Direito, Katharina E. Kariippanon, Kelly J. Mackenzie, Myrto F. Mavilidi, Erin M. Shellington, Masamitsu Kamada, Leonie Heron, Edtna Jauregui, Chalchisa Abdeta, Ilaria Pina, Ryan Pinto, and Rachel Sutherland

(p43) The WHO defines advocacy for health as “a combination of individual and social actions designed to gain political commitment, policy support, social acceptance and systems support for a particular health goal or program.” 12 This definition highlights the central purpose of advocacy in

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“To Build a More Just Society”: Women’s National Basketball Association Teams’ Uses of Social Media for Advocacy

Dunja Antunovic, Ann Pegoraro, Ceyda Mumcu, Kimberly Soltis, Nancy Lough, Katie Lebel, and Nicole M. LaVoi

years as reflected in broadcast rights, sponsorship deals, athlete activism, and digital innovation ( Lough et al., 2022 ). The WNBA provides a unique context because players and teams have actively engaged in social justice advocacy—and even collective political activism ( Cox, 2022 ; Delevoye, 2020

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Early Career Professionals’ (Researchers, Practitioners, and Policymakers) Role in Advocating, Disseminating, and Implementing the Global Action Plan on Physical Activity: ISPAH Early Career Network View

Artur Direito, Joseph J. Murphy, Matthew Mclaughlin, Jacqueline Mair, Kelly Mackenzie, Masamitsu Kamada, Rachel Sutherland, Shannon Montgomery, Trevor Shilton, and on behalf of the ISPAH Early Career Network

efforts to increase PA have been unsatisfactory. 5 There is a clear need to make better use of the available evidence and mobilize advocacy to successfully translate knowledge into practice and policy, 8 avoiding research waste and ultimately improving health. 9 Practices and policies to increase

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“The Most Important Shot You Will Ever Take”: The Burgeoning Role of Social Media Activism in Challenging Embedded NCAA Patriarchy

Sarah Stokowski, Allison B. Smith, Alison Fridley, Chris Corr, and Amanda L. Paule-Koba

within global society, however, has provided a platform for marginalized groups to engage in advocacy initiatives ( Antunovic, 2022 ; Goldkind & McNutt, 2016 ; Guo & Saxton, 2014 ; Nartey, 2022 ; Saxton et al., 2015 ). As such, the present study sought to examine social media engagement and

Open access

Active Healthy Kids Global Alliance Global Matrix 4.0—A Resource for Physical Activity Researchers

Mark S. Tremblay, Joel D. Barnes, Iryna Demchenko, Silvia A. Gonzalez, Javier Brazo-Sayavera, Jakub Kalinowski, Peter T. Katzmarzyk, Taru Manyanga, John J. Reilly, Stephen Heung Sang Wong, and Salomé Aubert

This brief report provides an overview of the Active Healthy Kids Global Alliance (AHKGA), an introduction to the Global Matrix 4.0, an explanation of the value and opportunities that the AHKGA efforts and assets provide to the physical activity research, policy, practice, and advocacy community

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Global Matrix of Para Report Cards on Physical Activity of Children and Adolescents With Disabilities

Kwok Ng, Cindy Sit, Kelly Arbour-Nicitopoulos, Salomé Aubert, Heidi Stanish, Yeshayahu Hutzler, Diego Augusto Santos Silva, Mary-Grace Kang, José Francisco López-Gil, Eun-Young Lee, Piritta Asunta, Jurate Pozeriene, Piotr Kazimierz Urbański, Nicolas Aguilar-Farias, and John J. Reilly

Report Cards can be found in this special issue. With the increased participation in the AHKGA, a recent formalized partnership between IFAPA and the AHKGA, and greater awareness of the disparities of PA among CAWD, it is anticipated that future Para Report Cards will play a role in advocacy and research

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Justice Do It! The Nike Transnational Advocacy Network: Organization, Collective Actions, and Outcomes

George H. Sage

The focus of this study is on the organizational dynamics, collective actions, and outcomes of a transnational advocacy network that was formed to protest the labor practices of Nike’s sport shoe factories in Asia. Transnational advocacy networks arise and are sustained with the intent of changing social conditions. The Nike transnational network sought to improve the lives of workers in Nike factories in Asia so that they have jobs that pay a living wage, have good working conditions, can organize on their own behalf, and are treated with dignity and respect. A broad theoretical perspective that emphasizes the determinant and interactive effects of the emergence, development, and accomplishments of the Nike transnational network is employed.

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Reporting Physical Activity: Perceptions and Practices of Australian Media Professionals

Ben J. Smith and Catriona M.F. Bonfiglioli


Advocacy informed by scientific evidence is necessary to influence policy and planning to address physical inactivity. The mass media is a key arena for this advocacy. This study investigated the perceptions and practices of news media professionals reporting physical activity and sedentariness to inform strategic communication about these issues.


We interviewed media professionals working for major television, radio, newspaper and online news outlets in Australia. The interviews explored understandings of physical activity and sedentariness, attributions of causality, assignment of responsibility, and factors affecting news reporting on these topics. Data were thematically analyzed using NVivo.


Physical inactivity was recognized as pervasive and important, but tended to be seen as mundane and not newsworthy. Sedentariness was regarded as more novel than physical activity, and more likely to require organizational and environment action. Respondents identified that presenting these issues in visual and engaging ways was an ongoing challenge.


Physical activity researchers and advocates need to take account of prevailing news values and media practices to improve engagement with the news media. These include understanding the importance of novelty, narratives, imagery, and practical messages, and how to use these to build support for environmental and policy action.