This study used second-level agenda-setting and agenda-building theory as a framework for investigating media coverage of the NFL Network carriage dispute and how NFL and cable operators attempted to frame this issue via their respective public relations efforts. National, regional, and trade media stories over a 2-year period were content analyzed along with corporate press releases. Results indicated that the NFL and cable operators in particular were framed negatively in media coverage. However, the percentage of positive media stories was much higher for the NFL than for the cable operators. The findings suggest that initially the NFL was more effective in having its messages resonate with the media than were the cable operators. As the issue evolved over time and fans were faced with the prospect of missing key games, the media framing of the debate shifted the blame from the cable companies to both cable operators and the NFL.
Trent Seltzer and Stephen W. Dittmore
Bryan E. Denham
This article addresses how The New York Times, through an investigative series on drug use and catastrophic breakdowns in U.S. horse racing, influenced policy initiatives across a 6-month period. Beginning with the March 25, 2012, exposé “Mangled Horses, Maimed Jockeys,” the article analyzes how the newspaper helped define policy conversations at both the state and national levels. The article also addresses how the Interstate Horseracing Improvement Act of 2011, a fledgling piece of legislation, became what Kingdon described as a “solution in search of a problem” and thus a political lever in policy deliberations. Long recognized for its capacity to influence the content of other news outlets, the article concludes, The New York Times can also play an important role in legislative arenas, informing lawmakers of salient issues, as well as opportunities for substantive and symbolic policy actions.
Travis R. Bell and Karen L. Hartman
.crr.1550049 Coombs , W.T. ( 2014 ). Applied crisis communication and crisis management . Los Angeles, CA : Sage . Denham , B.E. ( 2004 ). Sports Illustrated, the mainstream press and the enactment of drug policy in Major League Baseball: A study in agenda-building theory . Journalism, 5 ( 1 ), 51
Eunyoung Kim and Wilson Lowrey
.D. ( 2014 ). Mediating the message in 21st century: A media sociology perspective ( 3rd ed. ). New York, NY : Routledge . Sweetser , K.D. , & Brown , C.W. ( 2008 ). Information subsidies and agenda-building during the Israel-Lebanon crisis . Public Relations
Qingru Xu and Andrew C. Billings
. ( 2004 ). ‘Sports Illustrated,’ the mainstream press, and the enactment of drug policy in Major League Baseball: A study in agenda building theory . Journalism, 5 ( 1 ), 51 – 68 . doi:10.1177/1464884904039554 10.1177/1464884904039554 Denyer , S. ( 2016 , May 23 ). China’s scary lesson to the