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Claudia Kozman

This case study examines the Tiger Woods sex scandal using second-level agenda setting and attribute priming as its theoretical structures. It approaches the case through the compelling-arguments hypothesis to explain the transfer of salience from the media agenda to the public agenda. A content analysis of print and broadcast media is employed to determine the dominance of scandal stories in general, and the “sex/adultery” attribute in particular, on the media agenda. This study also uses attribute priming to measure the presence of opinion and its direction in the public, after exposure to the scandal stories. The data that form the public agenda come from a nationally representative survey of the American public, as well as online search queries on Google.

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Andrea Eagleman, Lauren M. Burch and Ryan Vooris

Traditional media coverage of the Olympic Games has been shown to exhibit biases in terms of gender, nationality, and the type of sports covered, which can contribute to negative societal consequences and inaccurate historical records of such events. Scholars have suggested that because of the Internet’s expanded spatial parameters, new media have the ability to provide more equitable coverage of events such as the Olympics. In this study, we used agenda setting theory to employ a content analysis methodology to determine whether different constructions of the 2012 London Olympics were presented to media consumers on news websites in Australia, Brazil, China, Great Britain, Kenya, and the United States. Findings indicated that very few gender, nationalistic, or sport biases existed in any of the countries’ coverage, lending credence to the notion that the Internet affords media managers with an opportunity to provide more equitable coverage and thus a more accurate depiction of events.

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Trent Seltzer and Stephen W. Dittmore

This study used second-level agenda-setting and agenda-building theory as a framework for investigating media coverage of the NFL Network carriage dispute and how NFL and cable operators attempted to frame this issue via their respective public relations efforts. National, regional, and trade media stories over a 2-year period were content analyzed along with corporate press releases. Results indicated that the NFL and cable operators in particular were framed negatively in media coverage. However, the percentage of positive media stories was much higher for the NFL than for the cable operators. The findings suggest that initially the NFL was more effective in having its messages resonate with the media than were the cable operators. As the issue evolved over time and fans were faced with the prospect of missing key games, the media framing of the debate shifted the blame from the cable companies to both cable operators and the NFL.

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Mark Dottori, Guy Faulkner, Ryan Rhodes, Norm O’Reilly, Leigh Vanderloo and Gashaw Abeza

health reporter, three of the five reported on health—including health-related physical activity stories—more than once a month. Thus, primarily nonhealth and nonsport reporters enacted the media agenda-setting function of children’s physical activity when reporting on the Report Card. When covering

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Khirey B. Walker, Chad Seifried, Brian Soebbing and Kwame Agyemang

behavior connected to some desired community norm and/or social standard or law ( Hollinger & Clark, 2005 ). Notably, informal social control can be applied by groups in the community, such as media, considering the agenda setting of media outlets on misconduct cases. Agenda setting is “the idea that there

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Kim Toffoletti, Catherine Palmer and Sumaya Samie

. For instance, in her contribution to this special issue, Ratna rightly questions whether “the Whiteness of some scholars grants them agenda-setting powers, not always afforded to women of color”. As an editorial team comprised of an Anglo-Australian (Catherine), a first generation Australian of

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Brendan O’Hallarn, Stephen L. Shapiro, Marion E. Hambrick, D.E. Wittkower, Lynn Ridinger and Craig A. Morehead

Twitter handle of the Games (@London2012) was used for agenda-setting by Games organizers, while use of the hashtag #London2012 was largely by fans for informal commentary ( Frederick et al., 2015 ). Other studies have utilized a broader, big data approach to analyze Twitter sentiment connected to events

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Aarti Ratna

a neo-liberal academy, but can be completely divorced from on-going feminist, anti-racist and anti-imperialist activisms. I also question if the Whiteness of some scholars grants them agenda-setting powers, not always readily afforded to women of color (see Ratna, Samie, Jamieson, & Thangaraj, 2017

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Zachary W. Arth, Darrin J. Griffin and Andrew C. Billings

). Trump, GOP senators introduce bill to slash legal immigration levels . Retrieved from https://www.washingtonpost.com/news/post-politics/wp/2017/08/02/trump-gop-senators-to-introduce-bill-to-slash-legal-immigration-levels/ Palmgreen , P. , & Clarke , P. ( 1977 ). Agenda-setting with local and

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Travis R. Bell and Karen L. Hartman

). Framing, agenda setting, and priming: The evolution of three media effects models . Journal of Communication, 57 , 9 – 20 . Schlink , L. ( 2016 , March 8 ). Shaken Maria up for a battle . Herald Sun, p.  78 . Schwartz , D. , & Vogan , T. ( 2017 ). The Players’ Tribune: Self-branding and