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Claudia Kozman

This case study examines the Tiger Woods sex scandal using second-level agenda setting and attribute priming as its theoretical structures. It approaches the case through the compelling-arguments hypothesis to explain the transfer of salience from the media agenda to the public agenda. A content analysis of print and broadcast media is employed to determine the dominance of scandal stories in general, and the “sex/adultery” attribute in particular, on the media agenda. This study also uses attribute priming to measure the presence of opinion and its direction in the public, after exposure to the scandal stories. The data that form the public agenda come from a nationally representative survey of the American public, as well as online search queries on Google.

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Andrea Eagleman, Lauren M. Burch, and Ryan Vooris

Traditional media coverage of the Olympic Games has been shown to exhibit biases in terms of gender, nationality, and the type of sports covered, which can contribute to negative societal consequences and inaccurate historical records of such events. Scholars have suggested that because of the Internet’s expanded spatial parameters, new media have the ability to provide more equitable coverage of events such as the Olympics. In this study, we used agenda setting theory to employ a content analysis methodology to determine whether different constructions of the 2012 London Olympics were presented to media consumers on news websites in Australia, Brazil, China, Great Britain, Kenya, and the United States. Findings indicated that very few gender, nationalistic, or sport biases existed in any of the countries’ coverage, lending credence to the notion that the Internet affords media managers with an opportunity to provide more equitable coverage and thus a more accurate depiction of events.

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Trent Seltzer and Stephen W. Dittmore

This study used second-level agenda-setting and agenda-building theory as a framework for investigating media coverage of the NFL Network carriage dispute and how NFL and cable operators attempted to frame this issue via their respective public relations efforts. National, regional, and trade media stories over a 2-year period were content analyzed along with corporate press releases. Results indicated that the NFL and cable operators in particular were framed negatively in media coverage. However, the percentage of positive media stories was much higher for the NFL than for the cable operators. The findings suggest that initially the NFL was more effective in having its messages resonate with the media than were the cable operators. As the issue evolved over time and fans were faced with the prospect of missing key games, the media framing of the debate shifted the blame from the cable companies to both cable operators and the NFL.

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Khirey B. Walker, Chad Seifried, Brian Soebbing, and Kwame Agyemang

behavior connected to some desired community norm and/or social standard or law ( Hollinger & Clark, 2005 ). Notably, informal social control can be applied by groups in the community, such as media, considering the agenda setting of media outlets on misconduct cases. Agenda setting is “the idea that there

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Rory Mack, Jeff Breckon, Joanne Butt, and Ian Maynard

, brief MI interactions, the communication styles continuum, using MI with teams, integrating MI with sport interventions, and MI training. MI Applied Tools The participants referred to several tools from the MI approach (see Table  2 ), the most common of which were scaling rulers, agenda setting, and

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Mark Dottori, Guy Faulkner, Ryan Rhodes, Norm O’Reilly, Leigh Vanderloo, and Gashaw Abeza

health reporter, three of the five reported on health—including health-related physical activity stories—more than once a month. Thus, primarily nonhealth and nonsport reporters enacted the media agenda-setting function of children’s physical activity when reporting on the Report Card. When covering

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Glynn M. McGehee, Beth A. Cianfrone, and Timothy Kellison

, especially in social media. In addition to framing, agenda setting and priming are related models utilized by researchers to explain the media’s communication to their audience ( Eagleman, Burch, & Vooris, 2014 ). Agenda setting theory states that there is a strong relationship between the amount of emphasis

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Kim Toffoletti, Catherine Palmer, and Sumaya Samie

. For instance, in her contribution to this special issue, Ratna rightly questions whether “the Whiteness of some scholars grants them agenda-setting powers, not always afforded to women of color”. As an editorial team comprised of an Anglo-Australian (Catherine), a first generation Australian of

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Stirling Sharpe, Charles Mountifield, and Kevin Filo

social media: Implications for team identification . Sport, Business and Management, 5 ( 3 ), 199 – 217 . doi:10.1108/SBM-06-2013-0013 10.1108/SBM-06-2013-0013 Meraz , S . ( 2009 ). Is there an elite hold? Traditional media to social media agenda setting influence in blog networks . Journal of

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Elaine Chiao Ling Yang, Michelle Hayes, Jinyan Chen, Caroline Riot, and Catheryn Khoo-Lattimore

continuing to be marginalized and sexualized in traditional media. Underpinned by social learning theory ( Bandura, 1986 ) and agenda setting theory ( McCombs & Shaw, 1972 ), existing literature suggests that changing the representation of athletes in the media will have more meaningful social impacts (e