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J.D. DeFreese, Samuel R. Walton, Avinash Chandran, and Zachary Y. Kerr

.e., retirement from sport and matriculation into nonsport careers/experiences; Taylor & Ogilvie, 1994 ) is a burgeoning research and practice area that has gained academic momentum over the past two decades. The conceptual framework for athlete retirement that was first developed in 1994 ( Taylor & Ogilvie, 1994

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Stiliani “Ani” Chroni, Kristen Dieffenbach, and Sigurd Pettersen

experience will translate into good coaching. Our inquiry focused on learning what federations look for when recruiting these individuals as coaches. On Athlete Retirement Within and Outside Sport Through the years, athletic retirement has been explored via non-sport- and sport-specific models (e

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Dana A. Sinclair and Terry Orlick

The purpose of this study was to explore the transition experiences of high-performance athletes. More specifically, this study investigated reasons for retirement from sport, individual coping strategies, support networks used by transitional athletes, and other variables that may have impacted on the athlete’s adjustment process. Retired high-performance athletes (N = 199) with international competitive experience completed the Athlete Retirement Questionnaire, a 34-item instrument developed for this study. Analysis showed that those athletes who adjusted smoothly tended to retire after they achieved their sport related goals or because they had achieved their goals in sport. In addition, athletes who had a more difficult transition tended to feel incompetent outside of sport and to also feel that keeping busy was not an effective coping strategy. Practical implications are presented.

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Gary Pasqualicchio, Norm O’Reilly, and Ed Elowson

For years, sport properties and corporate sponsors have struggled to develop strategies to activate their expansive partnerships, particularly those without high-ranking national media coverage. This case analyzes a successful, multilayered sponsorship activation tied to the 2012 retirement of Philadelphia Eagles star Brian Dawkins. The Eagles, in partnership with AAA and Marvel, created and promoted a unique weekend around Dawkins’ retirement that included a NASCAR race, an NFL Sunday Night Football Game, and a meet-and-greet with Dawkins; this weekend was marketed extensively across various modes of media. The partners’ goals were to engage 7 million regionally-based Eagles fans, not just the 70,000 fans who would witness Dawkins’ retirement ceremony inside Lincoln Financial Field during the game. This case illustrates how the partners came together to achieve common goals, using Dawkins’ image, presence, and positive affinity with Eagles fans. The case details sponsorship and activation trends, the activation ratio, and other examples of sponsorship activation tied to athlete retirement. The case asks students to take what they have learned about sponsorship activation and analyze the Dawkins retirement, discussing what was successful, what was not, and what could be done for future sponsorship activations in similar situations.

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Emma S. Ariyo

professional athletesretirement from elite leagues and athletes who never reached illustrious heights and retired after their college careers. The author also details how the NFL and NHL have training programs that prepare former pro athletes to join the workforce, whereas the WNBA former players are now

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Anne Holding, Jo-Annie Fortin, Joëlle Carpentier, Nora Hope, and Richard Koestner

do experience serious adjustment crises when faced with retirement ( Alfermann & Stambulova, 2007 ; Lavallee & Robinson, 2007 ; Stambulova, 2016 ; Stambulova, Alfermann, Statler, & Côté, 2009 ; Webb, Nasco, Riley, & Headrick, 1998 ). In the athlete retirement literature, many studies have

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Sophie Knights, Emma Sherry, Mandy Ruddock-Hudson, and Paul O’Halloran

retirement experience. For a review of work investigating flourishing in athlete retirement, please refer to Knights, Sherry, and Ruddock-Hudson, ( 2017 ). This particular approach assisted in identifying the expectations and needs of athletes during their transition and retirement, which could inform

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Paul A. Sellars, Stephen D. Mellalieu, and Camilla J. Knight

:// Fernandez , A. , Stephan , Y. , & Fouquereau , E. ( 2006 ). Assessing reasons for sport career termination: Development of the AthletesRetirement Decision Inventory (ARDI) . Psychology of Sport and Exercise, 7 , 407 – 421 . doi:10.1016/j.psychsport.2005.11.001. 10.1016/j.psychsport.2005

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Carolina Lundqvist

.1177/1745691618804187 Brown , C.J. , Webb , T.L. , Robinson , M.A. , & Cotgreave , R. ( 2019 ). Athletesretirement from elite sport: A qualitative study of parents and partners’ experiences . Psychology of Sport and Exercise, 40, 51 – 60 . doi:10.1016/j.psychsport.2018.09.005 10.1016/j.psychsport.2018

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Gabriella Whitcomb-Khan, Nick Wadsworth, Kristin McGinty-Minister, Stewart Bicker, Laura Swettenham, and David Tod

autonomy, inability to engage with routines, issues with compensation, and the removal of traditional support systems have been commonplace throughout the pandemic. While the COVID-19 pandemic vastly differs from athlete retirement, the sudden and involuntary removal of sport from elite athletes’ lives and