social media strategies that attract and engage fans to the My Teams app. The aim of the strategy in her mind is to increase the attachment of already converted “superfans” to their favorite teams and media personalities by enticing them to stream and engage using their mobile devices. In the process of
Lynley Ingerson, Michael L. Naraine, Nola Agha and Daniel J. Pedroza
Lynley Ingerson and Michael L. Naraine
financially viable and more successful than their near town rivals the Toronto Raptors, Cleveland Cavaliers, and New York Knicks. In order for this franchise to succeed, it needs to attract a talented and innovative group of sport managers that are suitable for the organization and the city of Buffalo
Nicole Wenderoth, Otmar Bock and Rainer Krohn
The present study investigates whether the acquisition of a rhythmical bimanual coordination pattern is influenced by existing intrinsic coordination tendencies. Participants were required to learn 1 of 5 new coordination patterns, whose relative phase ϕ was either 36, 60, or 90° away from the 0° and 180° attractors, respectively. They performed 35 trials, each consisting of 2 conditions: In the augmented feedback condition, continuous visual guidance was provided, while in the normal feedback condition participants were required to rely on normal vision of their arms. We found that all to-be-learned patterns were performed with higher accuracy in the visually guided condition, whereas interference with pre-existing coordination tendencies was more pronounced in the normal vision condition. Comparing the learning progress of the 5 groups, we found for patterns close to anti-phase, a smaller improvement and significantly larger phase errors than for patterns close to in-phase. This indicates that the acquisition of a new phase relationship is influenced by existing attractors and that the 180º attractor interfered more strongly with the to-be-learned pattern than the 0º attractor.
Nicole Wenderoth and Otmar Bock
Learning of a new bimanual coordination pattern was investigated by practicing rhythmical arm movements with a required relative phase of ϕ = 90°. To quantify the learning process, we determined the mean and the standard deviation of the relative phase, and the switching lime from a well-established coordination pattern to the to-be-leamed pattern. We then calculated for each parameter the time constant of improvement. We found that with practice, all three parameter improved but each following a significantly different time-course. We therefore conclude that the learning of a new bimanual coordination pattern is governed by three separate processes, which can be visualized in a potential landscape of the intrinsic dynamics as distinct topographical features—namely, the location, depth, and steepness of the attractor basin.
Michael T. Manion, Peter Knight, Brenda Hayden Sheets and Norman O’Reilly
Chip Jahne loves the challenge of the game of golf and his career in the industry. A young executive at the Wisconsin Alliance for Golf (WAG), he has only two weeks to prepare and present well-reasoned arguments to the WAG Board for designing and implementing state golf trails. The great advantage to Wisconsin of a sponsored golf trail is that it attracts tourists to travel, to stay overnight while playing multiple days, and to spend not only on greens fees, but also on lodging, food, and beverage in the state. To prepare his case, he accesses secondary market research and conducts demographic and psychographic analyses. He realizes that extending the target market to nearby out-of-state population centers depends on funding from the state department of tourism. He preliminarily designs three golf trail options for the state and contemplates the use of social media as promotion tools. Wisconsin has three resources necessary for successful golf trails: 40 or more high-quality public access golf facilities, an excellent reputation as a state for outdoor recreation, and an interstate highway system connecting population centers to tourism destinations. The missing ingredient is a consensus by the interested stakeholders on how and when to take advantage of these resources for their mutual benefit. Chip recognizes that the economic benefits to golf trail participants will depend on his tourist projections and financial forecasts, so his design must seek to maximize them.
Yoshifumi Ikeda, Hideyuki Okuzumi and Mitsuru Kokubun
This study investigated whether cognitive processing is influenced by stepping in place, particularly according to its frequency. Fourteen healthy young participants performed the Stroop test during stepping in place at various frequencies. Results showed the following: (a) performances on the Stroop test and at stepping in place at 1, 2, and 3 Hz were not so mutually influential, (b) performing the Stroop test degraded the timing of stepping in place at 4 Hz, (c) stepping at 0.5 Hz interfered with the cognitive processing involved with perceiving and naming colors but not with inhibitory control. These results imply that stepping in place is differentially controlled between walking at 1–4 Hz and at 0.5 Hz, the latter of which demands more attention.
Ruud J. R. Den Hartigh, Paul L. C. Van Geert, Nico W. Van Yperen, Ralf F. A. Cox and Christophe Gernigon
This study on psychological momentum (PM) in sports provides the first experimental test of an interconnection between short-term PM (during a match) and long-term PM (across a series of matches). Twenty-two competitive athletes were striving to win a prize during a rowing-ergometer tournament, consisting of manipulated races. As hypothesized, athletes who had developed long-term positive PM after two successful races were less sensitive to a negative momentum scenario in the third race, compared with athletes who had developed long-term negative PM after two unsuccessful races. More specifically, the exerted efforts, perceptions of momentum, and self-efficacy were higher for participants who had developed long-term positive PM, and their perceptions of momentum and self-efficacy decreased less rapidly. These results illustrate a typical complex dynamical systems property, namely interconnected time scales, and provide deeper insights into the dynamical nature of PM.
Nima Dehghansai and Joseph Baker
purpose of increasing awareness, attracting novice athletes, and providing opportunities for experienced athletes to transfer between sports. During the event’s inauguration year, a strategy was implemented to monitor event progression and inform future directions for targeting and recruitment. The
Suzan F. Ayers and Amelia Mays Woods
, Graber, & Kern, 2019 ), and explicitly from the PETE student recruitment and marketing questions. Specifically, 36 questions addressed a variety of areas, including recruitment strategies ( n = 17), barriers to participating in recruitment efforts ( n = 13), and marketing strategies employed to attract
Maarten Stiggelbout, Marijke Hopman-Rock and Willem van Mechelen
This study reports entry correlates and motivations of older adults participating in organized exercise programs in the Netherlands, as determined in a descriptive explorative study (N = 2,350, response rate 86%). Participants were community-dwelling older adults (50+ years) who enrolled and started in 10 different exercise programs. Entry features were analyzed for differences in age, sex, marital status, education, living situation, body-mass index, lifestyle, and health status. Motivations for entering an exercise program were determined using homogeneity analyses. More Exercise for Seniors (MBvO) attracted relatively older seniors, whereas organized sports mainly attracted younger ones. Walking, MBvO, and gymnastics attracted more women, whereas skating and table tennis were reported to attract more male participants. Badminton and cycling attracted relatively higher educated participants, whereas MBvO attracted relatively lower educated participants. Three distinct motivational constructs were found: relax and enjoy, care and cure, and competition. Public health and recruitment implications of these findings are discussed.