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Jeffrey Cisyk and Pascal Courty

exorbitantly long queues in order to secure a highly prized item: fans in 2001 camped overnight in rainy Seattle for the chance to secure an Ichiro Suzuki bobblehead (only 20,000 early arriving fans received the bobblehead while more than 25,000 did not; Neyer, 2001 ). We term the availability of a giveaway

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Patrick McAvoy and Taesoo Ahn

more tight and succinct with how we get our messaging out there. We’re trying to develop a strategy of layers of different reasons why people would want to come to a ball game. If we’re having an event where there is a giveaway item, like a bobblehead doll, it would only appeal to a certain number of

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Gashaw Abeza, Norm O’Reilly, Kyle Kashuck, Joshua Law, and Alexandra Speck

(likely to hire ASU graduates) at different games. To enhance game day experience, themes and featured marketed giveaways were developed for each of the home games, including t-shirts, drawstring backpacks, reusable cups, rally towels, and bobbleheads. In addition, the department partnered with Sodexo, a