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Shared Market Competition and Broadcast Viewership in the National Football League

Michael Mondello, Brian M. Mills, and Scott Tainsky

) + β 22 ( LocalSpread g i t × MktCompSpread g k t ) + β 22 ( LocalOU g i t × MktCompOU g k t ) + τ t + μ g + ρ g + ω g + α i + δ j + u g i j k t . The dependent variable is the natural log of the household broadcast rating of game g in season t for local team i against opposing team j , with k

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Local Broadcast Viewership in Major League Soccer

Hojun Sung, Brian M. Mills, and Michael Mondello

using broadcast ratings at the national level ( Paul & Weinbach, 2013 ). This dearth of inquiry has resulted in an inability to segment the market by home and away fans, as has been done in prior work in other leagues ( Sung, Mills, & Tainsky, 2017 ; Xu et al., 2015 ). Given the niche market of MLS in

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Betting Market Outcomes and NBA Television Viewership

Steven Salaga, Scott Tainsky, and Michael Mondello

revenues. Accordingly, we test for the strength of the relationship between wagering market outcomes and consumer interest in the NBA. We use consumer demand theory and a robust sample of local television broadcast ratings to estimate numerous regression models assessing the degree to which the league was

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Instagram as Exemplar: Examining the Presence and Likability of Subjects and Statistics in March Madness Posts

Dustin A. Hahn

Instagram surpassed a billion active monthly users in the summer of 2018, with a growth rate around 5% per quarter ( Constine, 2018 ). In contrast, broadcast ratings have steadily declined in popular sport leagues. Market shares of Major League Baseball’s World Series dropped from 26 in 2001 to 14

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Channel Preferences Among Sport Consumers: Profiling Media-Dominant Consumers

Adam Karg, Heath McDonald, and Civilai Leckie

component to sports organizations balancing live and broadcast demand and developing products that best allow consumers a satisfying experience. Despite literature advancing knowledge into the drivers of broadcast ratings and attendance numbers, primarily at aggregate level, little has focused on