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Dimitrios Kolyperas, Christos Anagnostopoulos, Simon Chadwick and Leigh Sparks

Despite the increasing number and significance of charitable foundations in various business sectors, their role in cocreating corporate social responsibility (CSR) value remains unclear. This paper identifies CSR value cocreation in professional team sport organizations (PTSOs) and answers three key research questions: (a) Why have PTSOs developed charitable foundations as their means toward CSR value cocreation? (b) What CSR-related resources do PTSOs and their charitable foundations integrate? and (c) How do they manage, share, and transfer such resources to cocreate CSR value? Drawing theoretical insights from service dominant logic and consumer culture theory—and using empirical data from 47 semistructured interviews of UK-based professional football (soccer) clubs—this study develops a communicating vessels framework to illustrate the role of charitable foundations in the CSR value cocreation process. Through four tentative CSR value cocreation levels of relationship (bolt-on, cooperative, controlled, and strategic) the study suggests several internal strategies that can enhance the level of collaboration between founders and foundations. These include information sharing through customer relationship management (CRM) systems and social media platforms; staff sharing or flexible movement across the organizations; quality assurance agreements; flexible team cooperation; partnership protocols with social, media, cultural, and commercial stakeholders; and cotraining of personnel.

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Kathy Babiak and Stacy-Lynn Sant

articles. This frame package purports the idea that athletes can, and should (based on moral principles and social norms) help those in need, through the creation of charitable foundations, and/or engaging in other forms of charitable giving. In the coverage of athletes’ charitable efforts, journalists

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Kathy Babiak, Brian Mills, Scott Tainsky and Matthew Juravich

This study explored the philanthropic landscape of professional athletes and their charitable foundations. This research also investigated factors influencing the formation of philanthropic foundations among this group of individuals. First, data were collected to identify athletes in four professional North American sport leagues who had formed charitable foundations. Then, 36 interviews were conducted with athletes, foundation directors, league and team executives and a sport agent to explore the motives and beliefs about philanthropy in professional sport. Using the theory of planned behavior, this paper identified the factors considered in the formation of charitable foundations in this unique group, primarily focusing on attitudes (altruistic and self-interested), perceived behavioral control, subjective norms, self-identity and moral obligation as antecedents to athlete philanthropic activity. The paper also discusses the unique context in which these individuals operate, some of the particular constraints they face, and identifies opportunities for athlete foundations and their partners.

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Eddie T.C. Lam

collative board leadership. The authors of Chapter 15 introduce a specific type of organizational group dynamics (board–executive relationship) in professional sport teams’ charitable foundations. They link social-exchange theory to the trust factor and illustrate how organizational “currencies” can be

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Stefan Walzel, Jonathan Robertson and Christos Anagnostopoulos

focused on one or more of the following areas:  • Social responsibility within the organizational context of a PTSO.  • These could include but were not limited to:   ○ charitable foundations   ○ community development   ○ environmental initiatives   ○ team-owned facilities   ○ philanthropy Stakeholder

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Paul M. Wright, Karisa Fuerniss and Nicholas Cutforth

integrated lessons from Don into their professional work as teachers, coaches, school directors, and district administrators, as well as leaders in sport-based youth development organizations and charitable foundations. These individuals engage in the scholarships of discovery, application, and integration

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Kerry R. McGannon and Ted M. Butryn

majority of players in the NFL—especially those who have worn and continue to wear the Horseshoe—have donated millions of dollars to charities, raised money for those affected by recent hurricanes, created charitable foundations, visited schools, mentored students, worked in homeless shelters, cleaned up

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Per G. Svensson, Fredrik O. Andersson and Lewis Faulk

well as broader charitable foundations (e.g., Bill & Melinda Gates Foundation and Ford Foundation). Government funding is also associated with increased capacity as it typically allows for nonprofits to invest in their human resources capacity and other capacity areas for delivering programs through

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Katherine Raw, Emma Sherry and Katie Rowe

associated with “fan development,” rather than social development or SFD institutional logics. Thus, while the two major funding partners were NGOs, which positioned themselves as charitable foundations funding multicultural social development projects, the third partner also aimed to function as a nonprofit