donation on behalf of an event participant. Semistructured interviews were conducted with a panel of individuals in Australia who had donated to CSE participants within the previous 12 months. Bekkers and Wiepking’s ( 2011 ) eight mechanisms that drive charitable giving provided the framework for this
Kevin Filo, David Fechner, and Yuhei Inoue
Daniel Yang and Kathy Babiak
variable levels of engagement; are involved in distinct activities; and importantly make different levels of philanthropic contributions (e.g., amount of charitable giving by team foundations; Littlefield, 2016 ; Robinson, 2005 ). The question may arise if one looks at this variation of philanthropic
Kevin R. Filo, Daniel C. Funk, and Danny O’Brien
Participatory sport events have emerged as viable fundraising mechanisms for charitable organizations. This article examines the impact that motives for charitable giving and sport event participation have on charity sport events. The authors examine the factors that attract participants to a charity sport event, while the role of charity in fostering attachment to the event is explored. Focus groups were conducted with charity sport event participants to discuss what motivated their participation. Results revealed that intellectual, social, and competency motives along with the motives of reciprocity, self-esteem, need to help others, and desire to improve the charity contribute to attraction. In addition, the results suggest that the charitable component influences social and competency motives and contributes to the development of attachment to the event. The authors recommend event managers work to foster and leverage the sense of community created through these events.
Yuhei Inoue, Aubrey Kent, and Seoki Lee
Despite the acknowledged importance of investigating the link between corporate social responsibility (CSR) and corporate financial performance (CFP) within a single industry, very few studies have examined this relationship in the context of the sport industry. Using charitable giving data as a proxy of CSR, this study investigated if CSR would affect CFP of professional sport teams within the four major U.S. leagues. Although the positive CSR-CFP relationship was hypothesized based on instrumental stakeholder theory, CSR was found to have non-positive effects on CFP. These results are still notable since they may highlight the importance of the connectedness between CSR and team operations and the awareness of CSR activity among stakeholders in leveraging CSR benefits. Overall, through the use of improved methodology, the current study furthers the understanding of the CSR-CFP relationship among the U.S. professional teams.
Kathy Babiak and Stacy-Lynn Sant
important messaging around the transparency and accountability of athlete charitable giving ( Cordery & Baskerville, 2011 ). Literature Review and Theoretical Framework Individual Philanthropy Charitable involvement by individuals is an important driver of the philanthropic sector today
Brian P. McCullough, Madeleine Orr, and Nicholas M. Watanabe
.g., team foundation charitable giving; Dilling, 2010 ). This is true for event-focused experiential products (e.g., live entertainment, meetings, conferences, etc.). Several sport events use environmental reporting standards to evaluate and report their organization or event’s environmental impact ( Nguyen, 2018
involve pitying, saving, curing, treating, and charitable giving, rather than increasing choice, rights, and social justice ( Clare, 2009 ; Withers, 2012 ). Although sometimes such approaches enable more funds to be raised, Withers ( 2012 ) noted that such tactics are far more problematic than helpful
Liz Wanless and Jeffrey L. Stinson
tax law had yet to be implemented at the time of the study. 3 It should be noted, however, that throughout history and in general, correlations exist between economic measures, such as personal consumption and disposable income, and trends in charitable giving in the United States ( Giving USA, 2017