Search Results

You are looking at 1 - 6 of 6 items for :

  • "classical conditioning" x
Clear All
Restricted access

Yonghwan Chang

). Implicit attitude formation through classical conditioning . Psychological Science, 12 , 413 – 417 . PubMed doi:10.1111/1467-9280.00376 10.1111/1467-9280.00376 Pappu , R. , & Cornwell , T.B. ( 2014 ). Corporate sponsorship as an image platform: Understanding the roles of relationship fit and

Free access

Samuel R. Nyman

nonconscious processes for behavior change ( Johnston, 2015 ). Behaviorist approaches such as operant and classical conditioning could be more widely applied with people with dementia to promote physical activity. Such approaches have been used in a therapeutic context to reduce unsociable behaviors and

Restricted access

Philip Hurst, Lieke Schipof-Godart, Florentina Hettinga, Bart Roelands and Chris Beedie

respond to a placebo than others. It is recognized that a participant responding to a placebo can vary from study to study 1 , 2 and even those who do respond, may not do so consistently. 37 Researchers often focus on single-factor casual mechanisms, such as expectation theory 4 , 31 or classical

Restricted access

Christopher Rumpf and Christoph Breuer

Marketing, 69 ( 4 ), 118 – 132 . doi:10.1509/jmkg.2005.69.4.118 10.1509/jmkg.2005.69.4.118 Gorn , G.J. ( 1982 ). The effects of music in advertising on choice behavior: A classical conditioning approach . Journal of Marketing, 46 ( 1 ), 94 – 101 . doi:10.2307/1251163 10

Restricted access

T. Christopher Greenwell, Jason M. Simmons, Meg Hancock, Megan Shreffler and Dustin Thorn

.1080/17430437.2014.882906 Chen , C.Y. , Lin , Y.H. , & Claussen , C.L. ( 2012 ). Celebrity endorsement for sporting events using classical conditioning . International Journal of Sports Marketing and Sponsorship, 13 ( 3 ), 46 – 56 . doi:10.1108/IJSMS-13-03-2012-B005 10.1108/IJSMS-13-03-2012-B005 Cialdini , R

Restricted access

Max Pietrzak and Niels B.J. Vollaard

synapses into the active pool by selective GluR1-3 and GluR4 AMPAR trafficking during in vitro classical conditioning . J Neurophysiol . 2007 ; 98 : 1278 – 1286 . PubMed doi:10.1152/jn.00212.2007 17596423 10.1152/jn.00212.2007 57. Bjorkland M , Hamberg J , Crenshaw A . Sensory adaptations after