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G. Clayton Stoldt

John Humenik is the executive director of the College Sports Information Directors of America (CoSIDA). Humenik has more than 30 years of experience in athletic communications, including stints as the sports information director at Princeton, Michigan, and Florida. Before assuming the new position with CoSIDA, Humenik was a senior manager for Sports Publishing LLC, a publisher of sports-related books. Humenik is already a member of the CoSIDA Hall of Fame, and he received the organization’s highest honor for professional accomplishment, the Arch Ward Award, in 1994. Established in 1957, CoSIDA has more than 2,300 members, most of whom work in college athletics public relations positions.

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David P. Marple

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Nadège Levallet, Norm O’Reilly, Elizabeth Wanless, Michael Naraine, Ethan Alkon and Wade Longmire

trend in Europe and North America where some businesses like coffee shops have started banning the use of Wi-Fi to encourage more conversations among customers ( Metz, 2017 ). In addition, in traditionally low-cost sport experiences like soccer in Europe or college sports, fans fear that the

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James H. Frey

In light of the pervasiveness of sport betting this paper summarizes and presents data from a national study conducted by the Commission on the Review of the National Policy Toward Gambling. Data were collected from 214 coaches and 127 athletic directors from a sample of NCAA schools. Responses to Questionnaire items provided information on the perceived impact of betting and publicized point spreads on sport in general and on the behavior of coaches and players in particular. The phenomenon of sport betting is discussed in light of these attitudes.

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Mauricio Ferreira

Understanding how spectators make decisions among the multiplicity of sport alternatives is important to the development of marketing strategies. In this study, a hierarchical choice framework was adopted to help illuminate the process in which individuals deal with sport substitution decisions within one university setting. In a forced-choice experiment, 419 college students were presented with existing sport offerings and asked, under constraint-free conditions, to make attendance choices with and without the most preferred alternative available. By observing students’ choices, the choice process was inferred based on the degree of switching that occurred between the two scenarios and tested whether it followed a hierarchical scheme. Results supported a “tree” structure for attendance choices, in which students consider the specific sport before considering the alternatives within the sport. Thus, under the conditions tested substitution was more likely to occur between alternatives of the same sport than either between different sports with the same sex of participants or proportionally across all alternatives.

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Karen L. Hartman

This autoethnographic account analyzes the culture of the National Collegiate Athletic Association (NCAA), its rules, and the 1-year scholarship through a personal narrative of the author’s experience as a Division I basketball player who had her 1-year scholarship revoked before her senior year. The author seeks to provide a voice of resistance through an experience few have access to, as well as respond to calls for more communication scholars to use personal narrative research in sport. This scholarly commentary concludes with recommendations to change the culture of the NCAA to make it more amenable to multiyear scholarships and student-athlete rights: Communication between the NCAA and institutional members must continue to advocate for student-athlete rights; if schools are not going to offer multiyear scholarships, the NCAA needs to change the deadline for when schools must notify of nonrenewal; and student-athletes need to be encouraged to join associations that support their rights.