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Chad Seifried

Ten: Courage, Corruption, and Commercialization , adds to his impressive scholarship by providing a history of the Big Ten athletic conference during its formative years. Within, Solberg focuses on the interaction between higher education and intercollegiate football. There are, of course, other

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Jar R. Mandle and Joan D. Mandle

This article is intended to cast light on the general process of the commercialization of sport by examining that process in Trinidad and Tobago basketball. The authors explore the strengths and weaknesses of basketball’s dominant voluntary structure as well as those of the emerging commercialization of the sport. They analyze the tensions between voluntary and commercial basketball, and the relative advantages of each to different segments of the basketball community. They conclude that neither voluntarism nor commercialization is likely to be able to impose its dominance on the other in Trinidad and Tobago. Therefore, the future of basketball in that country will probably involve the coexistence of a voluntary structure alongside an incompletely developed commercial venture.

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Jianjun Tang and Elizabeth A. Gregg

This study examines media images of sports public figures during 4 periods of modern Chinese history. Furthermore, an explanation is provided for each of the variables that have affected the media’s portrayal of sports public figures. As in most cultures and nations around the world, sports public figures are recognizable characters in modern Chinese culture. They have a significant impact on opinions regarding sports and society and have gained a pivotal role in the fabric of mainstream culture. Over the various historical periods in China, the country’s media have reported stories involving sports public figures differently. The descriptions contained in this study are reflections of the various political, economical, cultural, sports, and media climates during different time periods in China. The commercialization of sports and the rise of the media’s presence have influenced the pursuit of an all-encompassing image of Chinese sports public figures.

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Benjamin D. Brewer

The rediscovery in the past three years of the widespread and highly organized use of performance-enhancing drugs—known as “doping”—in professional cycling has thrown the sport into a period of turmoil. Through a critical historical analysis, the article argues that profound institutional changes introduced into professional cycling by the sport’s governing body both facilitated and reflected the increasing commercial penetration of the sport. These institutional transformations put new pressures on team managers and racers, leading to significant changes in team organizations and rider preparation, in part fostering a new social organization of doping practices.

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Jose Lam and Jacqueline Walsh

This case illustrates the challenges entrepreneurs experience as they try to guide a new venture to the commercialization stage in the entrepreneurial process. Steve Wheeler, Mike Maddock, and Marcel Savidon are three young entrepreneurs and friends who founded Magine Snowboards, a company focused on the manufacturing of snowboards. This case is set in January of 2012 as Steve Wheeler debates the next strategic step for the company. Magine has developed an innovative product—a snowboard that uses environmentally friendly and sustainable materials. The entrepreneurs have been able to start the business through bootstrapping. However, they now need to develop a strategy that can guide the company forward.

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John Wong and Scott R. Jedlicka

’s application into the NHL through the dynamic interplay between commercialized sport and national/regional identity. Long before Parliament proclaimed hockey as the national (winter) sport of Canada, the perception of hockey as a Canadian cultural product was widely accepted as fact. 2 While a game hitting an

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Robert Hughes and Jay Coakley

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Hans Erik Næss

How can Global Sporting Governing Bodies (GSGBs) like the Fédération Internationale de l’Automobile (FIA) take a stand on political issues in places where a sporting event which comes under their aegis is being held without compromising their own position as neutral governing bodies of sport? Drawing upon a historical sociological approach and using the FIA and the Formula 1 world motorsport championship as its key example, this paper argues that one reason why controversy about this is growing is because FIA’s current power structures were established in an era less suited to today’s world of sports and stakeholdership. In order to change, we need to review the historical processes that shaped current power relations between the GSGB and its stakeholders and, through that, identify an alternative view of power which may resolve the dilemma which the relation between sport and politics currently throws up.

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Dominic Malcolm and Kenneth Sheard

This paper examines the management of injuries in men’s elite rugby union in England and, in particular, how this has altered as a consequence of the (formal) professionalization of the game in 1995. Data are drawn from 42 in-depth, semistructured interviews, conducted with seven coaches/directors of rugby, nine rugby club doctors, ten physiotherapists, and sixteen players. Partly as a consequence of examining pain and injury developmentally, our findings contrast with much of the existing sociological research in the area. The professionalization of rugby union, we argue, has not led to a greater acceptance of pain and injury in the sport or to a higher level of pressure upon, or “coercion” of, players to play under such conditions. Rather professional players receive markedly better medical backup and seem increasingly disposed to utilizing it.

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Erin Whiteside, Marie Hardin and Erin Ash

Through increased visibility in the mass media, collegiate sports have grown at an astounding rate over the past 50 years, leading critics to charge that they are often governed from a standpoint that does not protect academic priorities but instead emphasizes business interests. In light of this trend, the authors used a survey to examine the attitudes of sports information directors (SIDS)—the individuals who are charged with furthering institutional agendas in sport—at the NCAA Division I level. The findings suggest that SIDs generally identify with the belief that sports are inherently good for society but are mixed in their attitudes toward college sport’s biggest revenue generator, football. The results are considered in context with research on SIDs and on media produced by athletic departments.