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Gashaw Abeza, Norm O’Reilly and John Nadeau

Sport and communication have existed since humans began interacting with one another, with organized sport and planned communication formalized for hundreds of years. However, social science scholars have only taken a high-level of interest in sport communication over the past decade. Over the past 10 years, much has been written and researched in the field, and its formalization continues, justifying a need for a review of its current status and the articulation of its future directions. Thus, this article identifies and critically discusses the developments in the field of sport communication in terms of its academic infrastructures and the resulting body of knowledge. It also assesses how the field’s developments are affecting scholarly advancements and identifies areas of “disciplinary pain.” The work concludes by providing suggestions for future research.

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Rasmus K. Storm and Ulrik Wagner

Sports scandals are often discussed in the media and research literature without any deeper reflection on their specificities or development. As the economic and political significance of sport seem to grow in correlation with the development of globalization and new social media, the call for a sociological understanding of the downsides of sport becomes imperative. By deploying a communication-theory framework supplemented with insights from discourse theory, this article aims to develop a theoretical model of the sports scandal. It presents a 5-step model encompassing initial steps of transgression, followed by a publicly observed dislocation destabilizing the social order, which subsequently results in moral communication, environmental pressure for appropriate action, and, finally, an institutional solution.

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Natalie A. Brown, Michael B. Devlin and Andrew C. Billings

This study explores the implications of the sports communication theory of fan identification and the divisions often developed between identifying with a single athlete and the bonds developed for a sport as a whole. Using the fastest growing North American sport, mixed martial arts (MMA)—more specifically, the Ultimate Fighting Championship (UFC)—differences in levels of fan identification were examined in relationship to attitudes toward individual athletes and attitudes toward the UFC organization. An online survey of 911 respondents produced a highly representative sample of the UFC’s current audience demographics. Results showed significant differences in fan identify between gender, age, and sensationseeking behaviors, suggesting that distinct demographic variables may influence the role that fan identity has not only in sports media consumption but also in future event consumption. Implications and ramifications for future theoretical sports communication research and sports marketing are postulated.

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Michael B. Devlin and Natalie Brown-Devlin

The purpose of this study was to first examine the effects of individual personality on the average time spent consuming sport media each week, and then to examine the extent that team identification mediated the effects of personality on sport media consumption. Personality was assessed using the HEXACO Personality Inventory, which provides a theoretical framework to examine the degree to which six broad personality domains and several underlying personality traits influence behavior. A survey using a national sample of 715 participants indicates that personality traits significantly predict team identity, and directly and indirectly predict sport media consumption. Using this personality framework presents a new area of research for sport communication theories and offers practical application for targeting specific types of individuals when promoting mediated sports events. Future research examining the role of personality in a variety of sport communication areas are offered in conclusion.

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Melissa James

research and measurement. Chapter 18 examines sport analytics and the importance it has in performance operations. Chapter 19 explores communication theories and important functions of those theories. Chapter 20 reviews qualitative and quantitative scholarly research and the importance of research in the

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Emily M. Newell

-industry professionals, applied case studies, theoretical applications, and ethical debates. By drawing from social-scientific, humanistic, and critical/cultural paradigms to exam the vast topic that is sport communication, it provides students with a diverse understanding of the application of communication theory in

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Sonja Utz, Felix Otto and Tim Pawlowski

literature on using social media in (crisis) communication in the context of a popular spectator sport. Situational Crisis Communication Theory Crisis communication has been studied for decades in organizational contexts. The most prominent theory in this field is situational crisis communication theory

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Travis R. Bell and Karen L. Hartman

image restoration ( Benoit, 1995 , 1997 ) and situational crisis-communication theory (SCCT; Coombs, 2007b ). The theory of image restoration relies on categories of responses that can be used to respond to attacks or suspicions: denial, evasion of responsibility, reducing offensiveness of the event

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Emily Kroshus

norms . Communication Theory, 15 ( 2 ), 127 – 147 . doi:10.1111/j.1468-2885.2005.tb00329.x 10.1111/j.1468-2885.2005.tb00329.x Latané , B. , & Darley , J.M. ( 1970 ). The unresponsive bystander: Why doesn’t he help? New York, NY : Appleton-Century-Crofts . Leone , R.M. , Parrott , D

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Melvin Lewis, Kenon A. Brown, Samuel D. Hakim, Andrew C. Billings and Carla H. Blakey

4277 McQuail , D. ( 2005 ). McQuail’s mass communication theory . Singapore : Sage . Newberry , C. ( 2019 , March 5 ). 130+ social media statistics that matter to marketers in 2019 . Papacharissi , Z