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Cindy Lee, Hyejin Bang, and David J. Shonk

organization’s CSR activities is communicated to consumers using different communication vehicles can have an impact on how an organization is evaluated ( Jahdi & Acikdilli, 2009 ). Spurring from the factors that define CSR activities and how those activities affect consumer perception of an organization is

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Danielle K. Smith and Jonathan Casper

health crisis (see Figure  1 ). These strategies include either creating entirely new umbrella communication programs or integrating COVID-19-related efforts into existing CSR programs and communication vehicles. To better understand the nuances of these distinct strategies, interviews with Jacobson and

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Melinda Forthofer, Sara Wilcox, Deborah Kinnard, Brent Hutto, and Patricia A. Sharpe

tracks and free indoor walking locations. Team leaders received the walk leader manual and tips for facilitating group members’ use of their walk member handbook and other program materials. E-mails and social media such as Facebook and Twitter were used as communication vehicles to share information

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Sarah Kelly and Michael Ireland

communication vehicle, sponsorship has been demonstrated to be effective in achieving desirable marketing outcomes including awareness, preference, sales, loyalty, and even an increase in stock value ( Cornwell, Pruitt, & Clark, 2005 ). Alcohol advertising in traditional media has declined in recent years