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Grace Yan, Dustin Steller, Nicholas M. Watanabe and Nels Popp

, & Karg, 2015 ). With this understanding, this study sought to advance the current discussion by proposing an alternative approach to examine broader patterns of content generation of college football on Web 2.0 platforms. The significance of studying Web 2.0 sport-content generation resides in the

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Joseph H. Moore

, L. ( 2013 ). Generational differences in content generation in social media: The roles of the gratifications sought and of narcissism . Computers in Human Behavior, 29 ( 3 ), 997 – 1006 . doi:10.1016/j.chb.2012.12.028 10.1016/j.chb.2012.12.028 McEnnis , S. ( 2013 ). Raising our game