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Elsa Kristiansen, Therese Dille, and Simon Tærud Day

Norwegian Football Association’s (hereafter NFF) Communication Director, the crisis communication and strategic actions used to increase activity after the lockdown. Norway During the Crisis Already, on January 31, the Norwegian government started planning for the outbreak of COVID-19. In the following

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Sonja Utz, Felix Otto, and Tim Pawlowski

’s reputation, but also financial outcomes, such as revenues from ticket sales, sponsoring, or merchandising ( Lee, Kwak, & Moore, 2015 ). Crisis communication is thus an essential part of sport management, one where the role of social media has become increasingly important. However, crisis communication in

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Sabrina Castonguay and Mark Lowes

specific conflict because the problem of player safety needing to be addressed is at the core of the brand’s activities” (p. 8). The unique nature of the NFL’s concussion crisis makes it of utmost interest for academic research in the field of sport crisis communication. For as long as contact sports exist

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Akira Asada, Yuhei Inoue, and Yonghwan Chang

major actions such as the announcement of the new national anthem policy and the launch of a new social justice initiative. However, little scholarly attention has been paid to the league’s initial communication efforts before those major actions. The crisis communication literature has suggested that

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Vinu Selvaratnam

stakeholders’ reputations. Commissioner Manfred relies on Bhavna to help create a crisis communication plan to avoid scandals and manage reputational threats to the league. He reminds Bhavna that her new job is different from her previous role as a PR assistant, notably as a CCO, Bhavna is given more power and

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Travis R. Bell and Karen L. Hartman

image restoration ( Benoit, 1995 , 1997 ) and situational crisis-communication theory (SCCT; Coombs, 2007b ). The theory of image restoration relies on categories of responses that can be used to respond to attacks or suspicions: denial, evasion of responsibility, reducing offensiveness of the event

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Danielle K. Smith and Jonathan Casper

their respective corporate social responsibility (CSR) arms during COVID-19. Specifically, it will analyze and discuss three areas of sport communication: the role that CSR plays during crisis communication, how U.S. sport league CSR programs reacted and structured their CSR communications, and how fans

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Brody J. Ruihley, Jason Simmons, Andrew C. Billings, and Rich Calabrese

When scholars examine issues of reputation, image, and/or crisis communication in sport media, they typically focus on a player or team experiencing trials and tribulations ( Billings, Coombs, & Brown, 2018 ). Various strategies are employed, and, depending on the circumstances, fans generally find

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Sada Reed and Jennifer L. Harker

or disagreement. Dope and deny creates a crisis communication situation for journalists to sift through in their reporting process. Crisis frames are the building blocks of adversarial role enactment, both of which are applied to the reporting of crises like dope and deny. As such, RQ2a asked whether

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Bo Li and Olan Scott

This commentary analyzes how misinformation related to a coronavirus case of a star soccer player (i.e., Wu Lei) was spread widely on Chinese digital media and accepted by sports fans as the truth. The paper first examines the mechanisms by exploring how misinformation emerged and was disseminated. Then, the paper explores how social media and the fast-growing self-media in China exacerbate tendencies toward misinformation during the news production process, which poses a new threat to legacy media and journalists’ profession. The paper concludes by discussing new challenges faced by Chinese sports journalists in the new digital era after COVID-19.