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Examining the Intersection of Sport, Social Media, and Crisis Communication

Evan L. Frederick and Ann Pegoraro

intersection of sport and crisis communication (see Benoit & Hanczor, 1994 ; Brazeal, 2008 ; Glantz, 2010 ; Holdener & Kauffman, 2014 ; Len-Rios, 2010 ; Walsh & McAllister-Spooner, 2011 ). Much of the research in this realm has applied image-repair theory (IRT; see Benoit, 1997 ) and/or situational

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The Norwegian Football Family and Strategic Crisis Communication

Elsa Kristiansen, Therese Dille, and Simon Tærud Day

Norwegian Football Association’s (hereafter NFF) Communication Director, the crisis communication and strategic actions used to increase activity after the lockdown. Norway During the Crisis Already, on January 31, the Norwegian government started planning for the outbreak of COVID-19. In the following

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“Germany Crashes Out of World Cup”: A Mixed-Method Study on the Effects of Crisis Communication on Facebook

Sonja Utz, Felix Otto, and Tim Pawlowski

’s reputation, but also financial outcomes, such as revenues from ticket sales, sponsoring, or merchandising ( Lee, Kwak, & Moore, 2015 ). Crisis communication is thus an essential part of sport management, one where the role of social media has become increasingly important. However, crisis communication in

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Situational Crisis Communication Theory and the National Football League: A Case Study of the NFL’s Response Strategies to Its Concussion Crisis

Sabrina Castonguay and Mark Lowes

specific conflict because the problem of player safety needing to be addressed is at the core of the brand’s activities” (p. 8). The unique nature of the NFL’s concussion crisis makes it of utmost interest for academic research in the field of sport crisis communication. For as long as contact sports exist

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The Effects of Athlete Activism on League Credibility, Event Legacy, and Event Involvement: A Crisis Communication Perspective

Akira Asada, Yuhei Inoue, and Yonghwan Chang

major actions such as the announcement of the new national anthem policy and the launch of a new social justice initiative. However, little scholarly attention has been paid to the league’s initial communication efforts before those major actions. The crisis communication literature has suggested that

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Recovering From the Houston Astros’ Sign-Stealing Scandal: A Case Study on Protecting a Professional Sport Organization’s Reputation Through Crisis Communication

Vinu Selvaratnam

stakeholders’ reputations. Commissioner Manfred relies on Bhavna to help create a crisis communication plan to avoid scandals and manage reputational threats to the league. He reminds Bhavna that her new job is different from her previous role as a PR assistant, notably as a CCO, Bhavna is given more power and

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Stealing Thunder Through Social Media: The Framing of Maria Sharapova’s Drug Suspension

Travis R. Bell and Karen L. Hartman

image restoration ( Benoit, 1995 , 1997 ) and situational crisis-communication theory (SCCT; Coombs, 2007b ). The theory of image restoration relies on categories of responses that can be used to respond to attacks or suspicions: denial, evasion of responsibility, reducing offensiveness of the event

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Making an Impact: An Initial Review of U.S. Sport League Corporate Social Responsibility Responses During COVID-19

Danielle K. Smith and Jonathan Casper

their respective corporate social responsibility (CSR) arms during COVID-19. Specifically, it will analyze and discuss three areas of sport communication: the role that CSR plays during crisis communication, how U.S. sport league CSR programs reacted and structured their CSR communications, and how fans

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Fantasy Breakdown: A Case Study on Organizational Crisis Communication and Stakeholder Reaction During Mass Product Failure

Brody J. Ruihley, Jason Simmons, Andrew C. Billings, and Rich Calabrese

When scholars examine issues of reputation, image, and/or crisis communication in sport media, they typically focus on a player or team experiencing trials and tribulations ( Billings, Coombs, & Brown, 2018 ). Various strategies are employed, and, depending on the circumstances, fans generally find

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Sport Event Sponsorship in the Midst of Crisis: A Teaching Case Study on the Partnership Between RunCzech and Adidas

William Crossan, Jan Šíma, and Brendan Dwyer

’s ( 2007 , 2015 ) situational crisis communication theory (SCCT), the relationship history between RunCzech and their stakeholders is the mediator of trust built on the organization’s crisis history and past relationship with these stakeholders. Coombs’s ( 2015 ) multistep process for mitigating crises is