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Jonathan A. Jensen, Lane Wakefield, and Brian Walkup

organizations are scarce and are highly demanded by marketers ( Carrillat & Grohs, 2019 ), at least partly due to evidence of ROI for exclusive sponsors ( Dees et al., 2019 ; Henseler et al., 2011 ; Weeks et al., 2017 ). Additional investment is also necessary to activate the sponsorship. Activation includes

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Hojun Sung, Brian M. Mills, and Michael Mondello

Identifying what drives sports fans to consume games across various mediums is a central challenge for sport managers as the media landscape for live sports continues to evolve. Estimating the determinants of sport spectatorship demand has therefore played a central role in the literature within

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Scott Tainsky, Brian M. Mills, Zainab Hans, and Kyunghee Lee

externalities, opponent quality effects, and proximity effects, along with a recent proliferation of research interest in MiLB, as it has developed into big business. Our estimations of MiLB demand focus on visiting externalities at the game level not addressed in past literature, as the rise of top prospects

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Adam Karg, Jeremy Nguyen, and Heath McDonald

both the organization and consumer if game attendance is high and consistent over a season. As such, the antecedents and influences of aggregate, and more specifically, individual attendance should be of acute interest for managers. Sport Attendance Demand and Decisions: Marketing and Economic

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Steven Salaga, Scott Tainsky, and Michael Mondello

revenues. Accordingly, we test for the strength of the relationship between wagering market outcomes and consumer interest in the NBA. We use consumer demand theory and a robust sample of local television broadcast ratings to estimate numerous regression models assessing the degree to which the league was

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Matthew R. Blair, Nathan Elsworthy, Nancy J. Rehrer, Chris Button, and Nicholas D. Gill

and physiological demands on the players, less is known as to the impact these have on the referee. There has been limited research into the physical demands of rugby union refereeing, notable investigations being with English Premiership officials 5 and New Zealand Division 2 referees. 6 More

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Fabian Otte, Tim Dittmer, and Julia West

impact action opportunities perceived by the GK. With the aim of providing an applied overview of the complex GK demands in the modern game and the consequences for position-specific coaching, the following article presents some practical advances on the various areas of physical, tactical

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Markus N.C. Williams, Jordan L. Fox, Cody J. O’Grady, Samuel Gardner, Vincent J. Dalbo, and Aaron T. Scanlan

appropriate stimuli are prescribed throughout the regular season, player demands can be monitored by high-performance staff in basketball teams. In this regard, the prescribed physical stimuli delivered to players (ie, external demands) and subsequent responses of players (ie, internal demands) can be

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Dajo Sanders and Teun van Erp

recent decades. 8 , 10 – 16 In these studies, the intensity, load, and performance measures (eg, power profile; maximal mean power output data over different durations) during competitions have been described to characterize the demands of professional cycling races with varying competition elements, 2

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Patrick G. Campbell, Jonathan M. Peake, and Geoffrey M. Minett

The specificity of training principle states that training adaptations are closely related to the training stimulus and is considered important to optimize physical performance. 1 Training practices in rugby union have predominantly focused on the physical and physiological demands of match play