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Sponsorship and the Resource-Based View of the Firm: Effects on the Acquisition of Resources, Demand, the Recruitment of Human Capital, and Organizational Performance

Jonathan A. Jensen, Lane Wakefield, and Brian Walkup

organizations are scarce and are highly demanded by marketers ( Carrillat & Grohs, 2019 ), at least partly due to evidence of ROI for exclusive sponsors ( Dees et al., 2019 ; Henseler et al., 2011 ; Weeks et al., 2017 ). Additional investment is also necessary to activate the sponsorship. Activation includes

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Local Broadcast Viewership in Major League Soccer

Hojun Sung, Brian M. Mills, and Michael Mondello

Identifying what drives sports fans to consume games across various mediums is a central challenge for sport managers as the media landscape for live sports continues to evolve. Estimating the determinants of sport spectatorship demand has therefore played a central role in the literature within

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On the Road With Minor League Baseball Externalities

Scott Tainsky, Brian M. Mills, Zainab Hans, and Kyunghee Lee

externalities, opponent quality effects, and proximity effects, along with a recent proliferation of research interest in MiLB, as it has developed into big business. Our estimations of MiLB demand focus on visiting externalities at the game level not addressed in past literature, as the rise of top prospects

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Understanding Season Ticket Holder Attendance Decisions

Adam Karg, Jeremy Nguyen, and Heath McDonald

both the organization and consumer if game attendance is high and consistent over a season. As such, the antecedents and influences of aggregate, and more specifically, individual attendance should be of acute interest for managers. Sport Attendance Demand and Decisions: Marketing and Economic

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Betting Market Outcomes and NBA Television Viewership

Steven Salaga, Scott Tainsky, and Michael Mondello

revenues. Accordingly, we test for the strength of the relationship between wagering market outcomes and consumer interest in the NBA. We use consumer demand theory and a robust sample of local television broadcast ratings to estimate numerous regression models assessing the degree to which the league was

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Physical and Physiological Demands of Elite Rugby Union Officials

Matthew R. Blair, Nathan Elsworthy, Nancy J. Rehrer, Chris Button, and Nicholas D. Gill

and physiological demands on the players, less is known as to the impact these have on the referee. There has been limited research into the physical demands of rugby union refereeing, notable investigations being with English Premiership officials 5 and New Zealand Division 2 referees. 6 More

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Goalkeeping in Modern Football: Current Positional Demands and Research Insights

Fabian Otte, Tim Dittmer, and Julia West

impact action opportunities perceived by the GK. With the aim of providing an applied overview of the complex GK demands in the modern game and the consequences for position-specific coaching, the following article presents some practical advances on the various areas of physical, tactical

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Weekly Training Demands Increase, but Game Demands Remain Consistent Across Early, Middle, and Late Phases of the Regular Season in Semiprofessional Basketball Players

Markus N.C. Williams, Jordan L. Fox, Cody J. O’Grady, Samuel Gardner, Vincent J. Dalbo, and Aaron T. Scanlan

appropriate stimuli are prescribed throughout the regular season, player demands can be monitored by high-performance staff in basketball teams. In this regard, the prescribed physical stimuli delivered to players (ie, external demands) and subsequent responses of players (ie, internal demands) can be

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Collegiate Coaches’ Reflective Inquiry Processes to Manage Performance Demands

Martin Dixon and Nicole D. Bolter

coaches resulted in more threatening experiences of stress, potentially leading to burnout due to perceptions that resources were insufficient to meet demands ( Tashman et al., 2010 ). Thus, approaches that help collegiate coaches to manage performance demands are important area to study. Reflection in

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The Physical Demands and Power Profile of Professional Men’s Cycling Races: An Updated Review

Dajo Sanders and Teun van Erp

recent decades. 8 , 10 – 16 In these studies, the intensity, load, and performance measures (eg, power profile; maximal mean power output data over different durations) during competitions have been described to characterize the demands of professional cycling races with varying competition elements, 2