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Elina Engberg, Marja H. Leppänen, Catharina Sarkkola, and Heli Viljakainen

, include low levels of physical activity and high amounts of sedentary behaviors. 3 – 5 Sedentary behavior is defined as any waking behavior with very low energy expenditures performed in a sitting, reclining, or lying posture. 6 Time spent using digital media, often performed while sedentary, has

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Mark Norman, Katelyn Esmonde, and Courtney Szto

sociology that are not yet prominent within the sociology of sport and situate our own blogging experiences within them. Digital Media and Public Sociology: Challenges and Problems A defining feature of public sociology is that it “engages publics beyond the academy in dialogue about matters of political

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Jueyin Zheng

Rong (DanDan) Hua —Digital media manager, NFL China, Shanghai. The National Football League (NFL) has been making efforts to increase its international reach in the past decade, including expansion in the Chinese market. The league set up its first China office in Shanghai in 2007. Rong (DanDan

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Agnes Kovacs, Tamas Doczi, and Dunja Antunovic

method. Digital media has changed sport communication practices in numerous ways. Social media changed the length of breaking news, because 1 hour later the same news is considered old ( Billings, Butterworth, & Turman, 2015 ). Why is innovation in communication important for the stakeholders of elite

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Jochem Kotthaus, Matthias Schäfer, Nikola Stankovic, and Gerrit Weitzel

elaborate, and time-consuming process. Digital media changed this entirely. The digital age not only accelerated production and enabled synchronous consumer feedback but also facilitated a news snowballing system. Therefore, it is not solely the incident itself that the news reports on, but the digital age

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Matthew Zimmerman

David Kraft has been with ESPN’s online operation since 1996, when it was known as ESPNetSportsZone. That year, Kraft helped design ESPN’s online coverage of the bombing at the Summer Olympics in Atlanta. For 4 years he has headed the news operation at and since 2009 has also managed the copy desk. Prior to joining ESPN, Kraft spent 6 years as the managing editor of Volleyball magazine, immediately preceded by 3 years as a newspaper reporter at the San Luis Obispo Telegram-Tribune.

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Brian Moritz

This study examined contemporary daily sports journalism through the lenses of media sociology and new institutional theory. In-depth interviews with 25 sports journalists (reporters and editors) identified the institutionalized norms, values, practices, and routines of American sports journalism; demonstrated how that institutionalization affects story selection; and showed how the profession is changing due to digital and social media. The interviews show that although traditional sports journalism is highly institutionalized, digital sports journalism is far less so. Traditional sports journalism is still centered around a story, and digital sports journalism follows Robinson’s journalism-as-process model. The journalists interviewed are expected to perform acts of both traditional and digital journalism during the same workday, which leads to tension in how they do their jobs.