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Henk Erik Meier, Jörg Hagenah, and Malte Jetzke

Over the past dozen years, Hutchins and Rowe ( 2009 , 2012 ) have emphasized that “digital plenitude,” that is, the variety of media platforms and diversity of content, will transform media sports. According to Hutchins and Rowe ( 2012 ), the decline of traditional linear TV comes with far

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Henk Erik Meier and Cosima von Uechtriz

audiences for women’s soccer. The political pressure on the German public service broadcasters to increase coverage of women’s soccer has paid off for the sport. Fifth, the rise of digital plenitude will create substantial challenges for women’s soccer, which is currently still a niche sport. The German