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Discursive Power in Commercial-Rights Management: Examining the Origins of Ethical Framing of Ambush Marketing

Nicholas Burton and Cheri Bradish

, Burton, McKelvey, and Snyder ( 2018 ) sought to examine the positioning of ambush marketing in media reporting and rights holders’ influence over media discourse, further highlighting the role played by sponsors and rights holders in informing public perception and ethical framing. The origins of this

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Bodily Uncertainty, Precarious Body: An Embodied Narrative of a Physical Education Teacher From an Autobiographical Perspective

Gustavo González-Calvo and Göran Gerdin

Physical education (PE) is a subject imbued with different discourses—as associated with, for instance, health, sport, education, the body, and physical activity—that make it subject to different perspectives and interpretations. Discourses are practices that systematically form the objects of

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Reflection in a High-Performance Sport Coach Education Program: A Foucauldian Analysis of Coach Developers

Lauren Downham and Christopher Cushion

and functioning of a discourse,” which is a rule-governed, sociohistorically situated language. Discourse can refer to the written and unwritten rules that guide social practices and help to produce and regulate the production of statements that correspondingly control what can be understood and

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An Examination of University Supervision in a Physical Education Teacher Education Program

Steven Wright, Michelle Grenier, and Kathy Channell

The purpose of this descriptive study was to analyze university supervision from the perspective of student teachers (STs), and to examine postlesson conference discourse between STs and university supervisors (USs) to determine if STs perspectives on supervisory models aligned with what actually occurred. Determining STs expectations and desires regarding supervisory model preferences and then providing a forum for STs to comment on the actual university supervision that they experienced fills a void in the literature, as student voice pertaining to this area of university supervision is missing. Data were collected via ST opportunities to answer written questions before and after their capstone experience. A total of 80 postobservation conferences were audio-recorded, transcribed and inductively analyzed to determine conference discourse. Results determined that the 28 STs overwhelmingly (96%) expressed a preference for a collaborative supervision approach, which ultimately they declared they experienced. Word counts revealed that for all postobservation conferences, STs (58%) spoke more often than USs (42%), which suggests that a collaborative model of supervision did actually occur. Analysis of idea units demonstrated that USs asked a lot of questions (31% of all their idea units) and a majority of them (73%) were categorized as higher order—such as reflective or evaluative questions versus lower order questions such as informational questions. This led to a great deal of ST reflection on their lessons during the postobservation conferences.

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Norwegian Big Bang Theory: Production of Gendered Sound During Team Handball Broadcasts

Trygve B. Broch

This study investigates Norwegian television commentary of men’s team handball. Five World Championship games and 5 European Championship games were recorded and all commentaries transcribed. The main focus was to investigate gendered patterns and to suggest ways these patterns might shape particular understandings of the game and its players. By combining Connell’s gender perspectives with discourse analysis, implicit and explicit meanings were located within the commentaries. Further data analysis revealed that televised depictions of men’s handball hold a dominant focus on a specific form of masculinity. Fueled by gendered symbolism and metaphors, the word bang was identified as a key signifier for this particular form of masculinity. The contextual use of bang was analyzed as connoting and reproducing specific notions of sport and masculinities.

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“Because There Are So Few of Us”: The Marginalization of Female Soccer Referees in Ontario, Canada

Kamiel Reid and Christine Dallaire

relation to soccer’s continued role as a site for reproducing hegemonic masculinities in the UK. Drawing on Foucauldian discourse theory ( Foucault, 1977 , 1982 ), our research contributes to the limited number of studies on female soccer match officials by complicating this picture and showing that the

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Sport and Physical Activity Practices Examined Through Parents’ Discourse About Children’s Rugby League

Megan Apse, Roslyn Kerr, and Kevin Moore

, children’s RL provides an ideal opportunity to examine prevailing social practices, attitudes, and values. The goal of this study was to use discursive psychology to examine the discourse (talk) of a sample of parents whose children participate in RL. The ways in which parents recruit societal discourses

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Inclusive Physical Education: A Critical Discourse Analysis of the Ontario Secondary School Health and Physical Education Curriculum

Enid K. Selkirk, Cheryl Missiuna, Sandra Moll, Peter Rosenbaum, and Wenonah Campbell

continue to explore the concept of physical literacy and Young et al. ( 2020 ) highlight its potential to influence curriculum discourses of inclusion and exclusion. A discourse that favors traditional normative PE may place value on high motor competence, as exemplified through sports, competitive games

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Critical Discourse Analysis as Theory, Methodology, and Analyses in Sport Management Studies

Katherine Sveinson, Larena Hoeber, and Caroline Heffernan

, issue 1) have urged scholars to push qualitative research into new frontiers and engage in contemporary qualitative methods. In an effort to contribute to this movement, we encourage the use and application of critical discourse analysis (CDA). As a branch of discourse analysis (DA), which refers to

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Feminine and Sexy: A Feminist Critical Discourse Analysis of Gender Ideology and Professional Cheerleading

Lauren C. Hindman and Nefertiti A. Walker

, 2011 ; Shaw & Hoeber, 2003 ). They are excluded from informal networking opportunities and subjected to sexism in nearly all aspects of the industry ( Fink, 2016 ; Lovett & Lowry, 1994 ). Such power dynamics are created, maintained, and reinforced through discourse, forms of knowledge that are