context for charitable giving ( Chapman et al., 2018 ). Therefore, further research on peer-to-peer fundraising contexts such as CSEs is warranted. Furthermore, research on donor motives in the context of sport suggests another distinction that may be relevant to CSEs. Nonprofit Sport Donor Motivation
Kevin Filo, David Fechner and Yuhei Inoue
M. Elizabeth Verner, Jeffrey B. Hecht and A. Gigi Fansler
This paper describes the development of a survey instrument to assess athletics donor motivation. An extensive literature review, followed by interviews with athletics donors, identified 14 dimensions of donor motivation. Expert review and field testing of potential survey items reduced the number of dimensions of athletics donor motivation to 12. The final instrument, Motivation of Athletics Donors (MAD-1), was pilot tested with a sample of donors from 10 NCAA Division I athletics programs. Eleven scales were validated using confirmatory factor analysis, scale reliabilities (Cronbach's alpha), and item-to-total correlations. These results (a) provide the foundation necessary for systematic study of athletics donor behavior utilizing social cognitive theory as the theoretical framework, and (b) support the use of the MAD-1 as a practical instrument for assessing the specific motivations of any particular donor group.
Ellen J. Staurowsky
In this study, demographic characteristics and donor motivation profiles of donors to a Division I and a Division III men's athletic support group and a Division I and a Division III women's athletic support group (N = 20l )were compared. Demographic characteristics and donor motivation factors were measured by the Athletic Contributions Questionnaire Revised Edition-II (AC-QUIRE-II). Chi-square tests for two independent samples were used along with SPSS-X Crosstabs procedures to test the differences in demographic variables between the donors to men's and women's athletic support groups and female and male donors. Multivariate analyses of variance with follow up univariate F-tests were used to examine differences in donor motivation on the basis of gender of the donor and gender of the recipient. Based on the findings from this study, a preliminary profile suggests that female athletic donors are younger than their male counterparts, contribute at lower donation levels, are more inclined to give to women's programs, and are motivated by success and philanthropic factors.
Ellen J. Staurowsky, Bonnie Parkhouse and Michael Sachs
This paper emanates from a larger project consisting of three phases related to the examination of athletic donor behavior and motivation. This paper focuses specifically on the first phase of that study, which dealt with the development of an instrument to measure athletic donor behavior and motivation using a theoretical model. The Birch and Veroff (1966) paradigm of human motivation was incorporated into a research design that sought to identify the multidimensional aspects of athletic donor behavior and motivation. The Athletic Contributions Questionnaire originally developed by Billing, Holt, and Smith (1985) was revised to reflect incentive motivation factors found in the Birch and Veroff model. The revised instrument was called the ACQUIRE-II.1 One hundred randomly selected participants from each of 2 donor groups from a Division I institution and each of 2 donor groups from a Division III institution (total N=400) completed the ACQUIRE-II with a 50.5% rate of response. An exploratory principal components analysis showed that over 70% of donor motivations for giving could be explained by 6 factors: Benefits, Philanthropic, Power, Social, Success 1, and Success2.
Elizabeth A. Taylor, Jessica L. Siegele, Allison B. Smith and Robin Hardin
regarding service delivery . Journal of Applied Sport Psychology, 26 ( 3 ), 242 – 255 . Park , C. , Ko , Y.K. , Kim , H.Y. , Sagas , M. , & Eddosary , M. ( 2016 ). Donor motivation in collegiate sport: Does contribution level matter? Social Behavior and Personality, 44 ( 6 ), 1015 – 1032
Liz Wanless and Jeffrey L. Stinson
be able to claim a percentage of their required donations for seat purchase rights as a charitable deduction. Individuals donating to the athletic program for a capital campaign or to the general athletic fund, however, still benefit from tax deduction. Studies in donor motivations have discovered