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Michelle Hamilton, Karen Meaney, and Melissa Martinez

. However, all institutions, including Texas State University, must consider a more critical analysis of student success that accounts for issues of equity. The College of Education (COE) at Texas State, under the leadership of a new Dean and his Dean’s Faculty Fellow’s initiative, engaged in such an effort

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Melissa Davies, Michael L. Naraine, and Brandon Mastromartino

relocated team rebranding itself or an expansion franchise starting with no recognition or equity. A year later, BrandNEW landed its first major consultancy: the Winnipeg Jets. Nick was still well connected in hockey circles and had been suggested by a contact that he could help (re)build the Jets brand in

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Yannick Kluch and Amy S. Wilson

and to communicate the benefit of inclusive environments to the student-athlete experience.” The Current Landscape: Mapping Equity, Diversity, and Inclusion in Intercollegiate Athletics Before Jamie started working on the actual campaign, it was important to her to be educated on issues related to

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Susan L. Greendorfer

This paper analyzes the ideological discourse that socializes us into ways of thinking about gender equity and Title IX. My contention is that the ideological principle of equity which underlies Title IX is on a collision course with cultural beliefs that contribute to a patriarchal gender ideology. Socially constructed meanings and beliefs that interpret gender difference as gender hierarchy not only contribute to dominant gender ideology but are also a critical ingredient of the process of socialization. As a cultural process influenced by hegemonic beliefs about gender, we are socialized into values and beliefs anchored in patriarchy that hegemonically construct sport as masculine. Ideologically, Title IX, which is based on feminist notions of equality, challenges these cultural constructions because it allows for alternative readings of sport, masculine bodies, feminine bodies, and the gendered nature of physicality. The discourse of backlash, a component of hegemonic socialization steeped in gender hierarchy, offers resistance to notions of equality (Title IX), which can be viewed as counterhegemonic. In opposition to the symbolic as well as legal challenge of Title IX, which problematizes the organizational culture of sport, the discourse of backlash offers one way of preserving hegemonic gender ideology.

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Diane M. Culver, Erin Kraft, Cari Din, and Isabelle Cayer

In this paper we present an innovative project that is being conducted to increase gender equity and develop leadership in provincial sport organizations. The multilayered approach, driven by federal funding and supported by a major national sport education organization, is a case worth presenting

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Annegret Schlund, Anne K. Reimers, Jens Bucksch, Catherina Brindley, Carolin Schulze, Lorri Puil, Stephanie E. Coen, Susan P. Phillips, Guido Knapp, and Yolanda Demetriou

studies to draw conclusions. They also highlight that very few studies focused on exploring sex/gender differences or similarities and the underlying causes or mechanisms of any observed differential effects. 10 Tools such as the Equity Extension of the Preferred Reporting Items in Systematic Reviews and

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Michele Verdonck, Jacquie Ripat, Peita-Maree Clark, Florin Oprescu, Marion Gray, Lisa Chaffey, and Bridie Kean

during analysis; however, the findings align with known concepts of equity in sport, athletic identity, and inclusion in sport. Benefits of RI in WCBB In Australia, participation in sport by people with disabilities has been found to be negatively influenced by lack of companions or friends to

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Stephen D. Ross, Keith C. Russell, and Hyejin Bang

Few studies in the branding literature have approached brand equity from the sport perspective, and even fewer studies focus on the construct from the consumer viewpoint. The purpose of the current research was to empirically test the spectator-based brand equity (SBBE) model. Using a sample from professional basketball consumers, the results of the study show that the 49-item, 13-construct model has a reasonable fit to the data. The study extends the understanding of sport brand equity from the consumer perspective by presenting empirical support for the model. Several managerial implications are offered as a result of the findings.

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Kellie C. Huxel Bliven

purposeful diversity, equity, and inclusion initiatives. To this point, we are moving beyond acknowledging inequities and are actively working to develop initiatives to better create and sustain a journal that you can rely upon to recognize and publish evidence that can be translated to the diverse patient

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Stephen D. Ross

Despite the general understanding that spectator sport is a service-oriented product, sport brand equity research has overwhelmingly relied on models pertaining to physical goods and has been slow to acknowledge service marketing principles and the unique characteristics of team sport in understanding this topic. This article proposes a framework for the development of spectator-based brand equity by which the characteristics of spectator sports are recognized through organization, market, and experience-induced antecedents that contribute to spectator-based brand equity. It is suggested that the key components of brand equity for spectator sports consist of brand awareness and brand associations, and the result of these components is revealed in a set of consequences contributing to the value of a sport brand.