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Kelly Fraidenburg and Laura Backstrom

, 2014 , p. 346). Social media can also reach women sports fans who are typically overlooked as a target audience by mainstream broadcast media. In 2009, ESPN launched espnW, a digital product marketed to women ages 18–34 that “provides a unique point of view on the sports stories that matter most to

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Sara Santarossa, Paige Coyne, Sarah J. Woodruff, and Craig G. Greenham

promoted on ESPN’s Instagram account and two male athletes were featured in more than one post. Conversely, ESPN did not include on its Instagram any of the nine female athletes who posed for the 2016 Body Issue. In addition, espnW, ESPN Inc.’s first initiative developed specifically for women and female

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Sarah Wolter

espnW is ESPN, Inc.’s, first entity targeted at female fans and female athletes. espnW portrays female athletes as competent sportswomen and serious competitors as measured by quantitative analysis of photographs and articles on the site. A more critical look at the discourse, however, reveals 2 major themes. First, divergent dialogues are used in espnW articles to reify relations of power and privilege for male athletes. Divergent dialogues appear in articles on espnW in the forms of descriptive language used for female athletes, mention of nonsporting topics that have little or nothing to do with athleticism, and direct references to physical/personality attributes. Second, positioning espnW as “additive content” to ESPN for female fans relies on ideas of natural sexual difference and choice. If the institution of sport is defined by masculinity and partially upheld by traditional sports journalism, women are excluded.

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ORIGINAL RESEARCH What We Do When We Watch Live Sports: An Analysis of Concurrent Viewing Behaviors Nicky Lewis * Walter Gantz * Lawrence A. Wenner * 04 02 2021 1 06 2021 14 2 153 167 10.1123/ijsc.2020-0270 ijsc.2020-0270 Separate and Unequal? Representations of Sportswomen on espnW’s and

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Football Recruits’ Self-Presentation on Twitter Evan L. Frederick * Galen Clavio * 9 2015 8 3 330 344 10.1123/IJSC.2014-0089 A Critical Discourse Analysis of espnW: Divergent Dialogues and Postfeminist Conceptions of Female Fans and Female Athletes Sarah Wolter * 9 2015 8 3 345 370 10.1123/IJSC.2015

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Rachel Allison

In 2014, espnW, Entertainment and Sports Programming Network’s (ESPN) online site for coverage of women’s sport, partnered with the professional services firm EY to survey 400 senior women executives, including half who held top-ranked positions such as Chief Executive Officer. A series of jointly

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Dawn Heinecken

is comprised of nine 50-minute films originally released in 2013, as well as a follow-up series of six short films released in 2015. The shorts and series website are hosted on ESPNW, which has a mission to “serve women as fans and athletes” ( Wolter, 2015 , p. 111). Nine for IX is executive

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Ellen J. Staurowsky, Benjamin Koch, Grace Dury, and Cooper Hayes

, April 24 ). A tale of two drafts . Power Plays . Retrieved from https://www.powerplays.news/p/a-tale-of-two-drafts Gibson , C . ( 2020 , March ). Trailblazing NBA women coaches . espnW.com . Retrieved from http://www.espn.com/espn/feature/story/_/id/28744241/trailblazing

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Rachel Vaccaro and Ted M. Butryn

of drug use and addiction in elite sport . Health Sociology Review, 19 ( 2 ), 176 – 191 . doi:10.5172/hesr.2010.19.2.176 10.5172/hesr.2010.19.2.176 Spain , S. ( 2015 , September 15 ). Olympian-turned-escort Suzy Favor Hamilton reclaims a life rerouted by mental illness . ESPNW . Retrieved

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John Vincent, Jason W. Lee, Kevin Hull, and John Hill

.1037/14376-000 Lawrence , B. ( 2014 , July 21 ). The best coach in Alabama history? ESPN.com. Retrieved from http://www.espn.com/espnw/news-commentary/article/11225901/espnw-sarah-patterson-best-coach-alabama-crimson-tide-history Leeds , M. , von Allmen , P. , & Matheson , V.A. ( 2018 ). The economics of