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Franziska Antoniewicz and Ralf Brand

This multistudy report used an experimental approach to alter automatic evaluations of exercise (AEE). First, we investigated the plasticity of AEE (study 1). A computerized evaluative conditioning task was developed that altered the AEE of participants in two experimental groups (acquisition of positive/negative associations involving exercising) and a control group (ηpart. 2 = .11). Second, we examined connections between changes in AEE and subsequent exercise behavior (chosen intensity on a bike ergometer; study 2) in individuals that were placed in groups according to their baseline AEE. Group differences in exercise behavior were detected (ηpart. 2 = .29). The effect was driven by the performance of the group with preexisting negative AEE that acquired more positive associations. This illustrates the effect of altered AEE on subsequent exercise behavior and the potential of AEE as a target for exercise intervention.

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Yonghwan Chang

mere co-occurrence with positively valenced stimuli (i.e., evaluative conditioning [EC]; Olson & Fazio, 2001 ). This favorable implicit attitude may also be further developed when consumers particularly introspect on positive feelings rather than the illogicality of a match. As such, when we consider

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Zachary Zenko and Panteleimon Ekkekakis

/conditioning manipulation), block structure with two blocks of 216 trials each; construct: AA-PA, AA-SB Stimuli types: pictures (six images for each target concept) [movement and active lifestyle, rest and sedentary lifestyle] Objectively measured physical activity was enhanced after an evaluative conditioning

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Stephanie G. Kerrigan, Evan M. Forman, Mitesh Patel, Dave Williams, Fengqing Zhang, Ross D. Crosby and Meghan L. Butryn

block. Repeated-measures analyses of variance were used to evaluate condition effects. Results Preliminary Analyses Twenty-four individuals enrolled and were randomly assigned to a presentation order (see Figure  1 ). The sample was predominantly female, white, and well educated (see Table  1 ). There

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Yonghwan Chang, Yong Jae Ko and Brad D. Carlson

– 138 . doi:10.1016/j.jbusres.2016.10.024 10.1016/j.jbusres.2016.10.024 Chang , Y. ( in press ). Exploring the patterns of dual attitude changes in the context of athlete endorsement: The interplay of fit, evaluative conditioning, and introspection focus . Journal of Sport Management . Chang , Y

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Ben Larkin, Brendan Dwyer and Chad Goebert

.5539/ibr.v10n5p159 Walla , P. , Koller , M. , Brenner , G. , & Bosshard , S. ( 2017 ). Evaluative conditioning of established brands: Implicit measures reveal other effects than explicit measures . Journal of Neuroscience, Psychology, and Economics, 10, 24 – 41 . Appendix: Dehumanization