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Mohsen Behnam, Mikihiro Sato, Bradley J. Baker, Vahid Delshab, and Mathieu Winand

sustainability ( Palau-Saumell, Forgas-Coll, Sánchez-García, & Prats-Planagumà, 2014 ). Both academics and practitioners have emphasized the significance of customer knowledge (CK), which refers to identifying customers’ needs and preferences ( Lee, Naylor, & Chen, 2011 ), as a form of external knowledge

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Kyle Paquette and Pierre Trudel

and quality assurance frameworks for program stakeholders ( Quehl, Bergquist, & Subbiondo, 1999 ; Tagg, 2003 ). When learning is reduced to “a simple linear process based on a conception of learning as a process of internalizing pre-existing external knowledge” (i.e., behaviourism, Light, 2008 , p