This case study presents the challenge of declining football attendance that a number of NCAA football programs are facing. The case participants (as members of a hypothetically formed advisory board) are asked to develop adaptive strategies and tactics to respond to this challenge by conducting an in-depth examination of fans’ declining stadium attendance and proposing recommendations to the Pac-12 Commissioner’s office. Particularly, students are expected to detail the reasons for fans’ declining stadium attendance, to identify the short-term and long-term implications of declining stadium attendance, and to specify adaptive (corrective) strategies that can be designed based on Arizona State University’s ticket-related marketing initiatives as a template. As a member of the advisory board, students are asked to address a list of questions and provide recommendations to address the challenge.
Gashaw Abeza, Norm O’Reilly, Kyle Kashuck, Joshua Law, and Alexandra Speck
Duane Knudson and Karen Meaney
This article describes the implementation and evaluation of an initiative to promote active learning through facility renovation and faculty training. Twenty faculty representing a variety of academic areas from 2 departments participated in a 3-part active-learning professional development workshop series. Department of Health and Human Performance faculty (N = 14) teaching 19 courses and 416 of the students in the new active classroom were surveyed on their attitudes on the facilities, room design, professional development, and active-learning instruction. Consistent with previous active-learning research, there were subtle differences between student and faculty perceptions of the importance of renovation features, active-learning exercises, and philosophy of the learning process. The initiative was effective in helping predisposed faculty to implement active-learning experiences in their classes and engaging in more scholarship of teaching and learning, as well as enhancing the visibility of the department as a leader in active learning and the scholarship of teaching and learning at the university.
Heather J. Lawrence, Andy J. Fodor, Chris L. Ullrich, Nick R. Kopka, and Peter J. Titlebaum
demands of a football program in the short term, but the additional number of student athletes would push the space to its capacity. Future renovations would be required for all player support areas a few years into having a football program. To launch the program, player support facility renovation costs