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Yonghwan Chang

“Every journey into the past is complicated by delusions, false memories, false namings of real events.”—Adrienne Rich Athlete publicity has been an emerging issue in contemporary athlete branding and sport management literature ( Doyle, Pentecost, & Funk, 2014 ; Lee, Kwak, & Moore, 2015

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Julia Walsh and Fraser Carson

experts can be problematic due to the human tendency to combine the present and past, true and false memory into a narrative that best represents themselves ( Bernstein & Loftus, 2009 ). But it is not unusual for a discipline to apply a top down approach to understand best practice from those who practise

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T. Bettina Cornwell, Steffen Jahn, Hu Xie and Wang Suk Suh

.03.006 Kaplan , R.L. , Van Damme , I. , Levine , L.J. , & Loftus , E.F. ( 2016 ). Emotion and false memory . Emotion Review, 8 ( 1 ), 8 – 13 . doi:10.1177/1754073915601228 10.1177/1754073915601228 Kelly , J. , & Barsade , S.G. ( 2001 ). Moods and emotions in small groups and work teams