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Shared Market Competition and Broadcast Viewership in the National Football League

Michael Mondello, Brian M. Mills, and Scott Tainsky

-border fandom: Fan substitution and international boundaries . Journal of Sports Economics, 15 , 497 – 518 . doi:10.1177/1527002514535174 10.1177/1527002514535174 Mills , B.M. , & Winfree , J.A. ( 2016 ). Market power, exclusive rights, and substitution effects in sports . The Antitrust Bulletin, 61

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On the Road With Minor League Baseball Externalities

Scott Tainsky, Brian M. Mills, Zainab Hans, and Kyunghee Lee

Baseball broadcast viewership . Applied Economics, 48 ( 32 ), 3020 – 3032 . doi:10.1080/00036846.2015.1133899 10.1080/00036846.2015.1133899 Mills , B.M. , & Rosentraub , M.S. ( 2014 ). The National Hockey League and cross-border fandom: Fan substitution and international boundaries . Journal of

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Stadium Giveaway Promotions: How Many Items to Give and the Impact on Ticket Sales in Live Sports

Jeffrey Cisyk and Pascal Courty

’s overall sales. In the context of sports marketing, cannibalization would see fans substituting nonpromotion games in favor of promotion ones. Columns 3 and 4 of Table  A2 test for this effect. Column 3 looks at the week of a bobblehead game (a range of two games before and after a bobblehead game) and

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A Peculiarity That Positions Sport Management

Brian M. Mills

-0242 Winfree , J.A. ( 2009 ). Owners incentives during the 2004–05 National Hockey League lockout . Applied Economics, 41 ( 25 ), 3275 – 3285 . 10.1080/00036840701765395 Winfree , J.A. , & Fort , R. ( 2008 ). Fan substitution and the 2004–05 NHL lockout . Journal of Sports Economics, 9 ( 4

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Determinants of Attendance in Major League Soccer

John Charles Bradbury

, negative returns that may occur from extreme dominance appear to be rare and small. Sung et al. ( 2019 ) found evidence that MLS fans substitute attendance for television viewership, particularly late in the season. While fans of better teams may increase attendance as they pursue a playoff berth, perhaps

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Local Broadcast Viewership in Major League Soccer

Hojun Sung, Brian M. Mills, and Michael Mondello

dynasties—we suggest caution in making sweeping conclusions about MLS fans. Indeed, our monthly dummies indicate the possibility that fans substitute attendance for viewership late in the season when playoff and standings outcomes are more salient. Furthermore, we do not have access to within-game changes