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Kelly Fraidenburg and Laura Backstrom

ways. Catering to a predominantly male audience, ESPN’s Instagram rarely posted about sportswomen or feminism, reinforced traditional female gender roles, and relied on feminine stereotypes more than espnW’s Instagram. Aimed at women sports fans, espnW’s Instagram posted female empowerment messages and

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Dorothy J. Lovett and Carla D. Lowry

This study sought to describe the degree of success of a basic tenet of liberal feminism in providing equal opportunity as defined by female representation in the NCAA. The study showed how the NCAA is reflective of an association that is an instrument of domination. The purpose of the study was to determine the number of women holding leadership positions at the campus level in NCAA labeled functions. These data were compared with similar 1987-88 data. In addition, male and female representatives at the national level on committees and councils were compared to similar data collected in 1987-88. A gender comparison was made with the 1992-93 data involving NCAA national committees. The data revealed that there were significantly more males than females on NCAA national committees in 1992-93. The results of χ2 tests between years and female representation revealed no significant increase in female representation between 1987 and 1993; however, there was an increase in female representation beyond the mandated percentage required by NCAA bylaws.

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Lauren C. Hindman and Nefertiti A. Walker

, 2009 , p. 7). In current times, femininity in sport is being negotiated by competing ideologies of feminism, anti-feminism, and postfeminism. While White heterosexual femininity remains privileged, meanings of athletic femininity are contested by the presence of bodies who do not satisfy binary gender

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Kim Toffoletti, Catherine Palmer, and Sumaya Samie

specific socio-cultural processes and historical conditions that influence which knowledges, practices and experiences are, and continue to be, privileged in sport research. Here we advocate for the ongoing relevance of feminisms that critically engage with ideas of the Global South, especially in relation

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Holly Thorpe and Megan Chawansky

. ( 2011 ). Corporatising sport, gender and development: Postcolonial IR feminisms, transnational private governance and global corporate social engagement . Third World Quarterly, 32 ( 3 ), 531 – 549 . doi:10.1080/01436597.2011.573944 10.1080/01436597.2011.573944 Hayhurst , L. ( 2014 ). The ‘Girl

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Cheryl L. Cole and Amy Hribar

We interrogate Nike’s implication in the developments of 1980s and 1990s popular feminisms by contextualizing and examining the advertising strategies deployed by Nike in its efforts to seduce women consumers. Although Nike is represented as progressive and pro-women, we demonstrate Nike’s alliance with normative forces dominating 1980s America. We suggest that Nike’s solicitation relies on the logic of addiction, which demonized those people most affected by post-Fordist dynamics. While Nike’s narrations of “empowerment” appeal to a deep, authentic self located at the crossroads of power and lifestyle, we suggest that these narratives offer ways of thinking/identities that impede political action. Finally, we consider the relations among Nike, celebrity feminism, and the complex and invisible dynamics that enable transnationals to exploit Third World women workers.

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Leslee A. Fisher

believes that feminism is a movement to end sexist oppression; however, it is only a first step toward ending all oppression. She is also impacted by scholars like Ahmed ( 2017 ) who writes, “Feminism is a sensible reaction to the injustices of the world which we might register at first through our own

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Sarah Zipp, Tavis Smith, and Simon Darnell

), 284 – 305 . doi:10.1177/0193723511416986 10.1177/0193723511416986 Hayhurst , L.M.C. ( 2011 ). Corporatising sport, gender and development: Postcolonial IR feminisms, transnational private governance and global corporate social engagement . Third World Quarterly, 32 ( 3 ), 531 – 549 . doi:10

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Jennifer E. McGarry

’s Practice Theme Committee . Available at http://aom.!org/uploadedFiles/About_AOM/StrategicPlan/AOMScholarlyImpactReport.pdf . Harding , S.G. ( 1986 ). The science question in feminism .  Ithaca, NY : Cornell University Press . Hill , J. ( 2019 ). Jamele Hill a disrupter . Retrieved from https

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Tamar Z. Semerjian and Jennifer J. Waldron

This paper explores how feminism can be used in sport psychology research and the particular dilemmas that can present themselves when a feminist perspective is used within the framework of sport psychology. Both authors describe their personal entrées into various schools of feminism, the ways they incorporate feminist theory into their work, and the struggles they have encountered in using feminist approaches in a field that is not always open to feminist epistemology. This paper includes a description of several types of feminist thought. Both authors use feminist theory in research that concerns women at either end of the life span, specifically girls and older women, and the ways that members of these groups think about and relate to their bodies. While feminism has been an important, useful, and enlightening perspective and tool for both authors, it has also proven problematic within the context of sport psychology research. The dilemmas encountered are described as epistemological and methodological and discussed in the context of personal experiences from both authors.