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Down, Set, Frame: Second-Level Agenda Building and the NFL Network Carriage Dispute

Trent Seltzer and Stephen W. Dittmore

This study used second-level agenda-setting and agenda-building theory as a framework for investigating media coverage of the NFL Network carriage dispute and how NFL and cable operators attempted to frame this issue via their respective public relations efforts. National, regional, and trade media stories over a 2-year period were content analyzed along with corporate press releases. Results indicated that the NFL and cable operators in particular were framed negatively in media coverage. However, the percentage of positive media stories was much higher for the NFL than for the cable operators. The findings suggest that initially the NFL was more effective in having its messages resonate with the media than were the cable operators. As the issue evolved over time and fans were faced with the prospect of missing key games, the media framing of the debate shifted the blame from the cable companies to both cable operators and the NFL.

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Serena Williams: From Catsuit to Controversy

Jessica Love and Lindsey Conlin Maxwell

current study analyzed news stories about Williams in May and September of 2018. In addition to understanding how Williams was framed, this was also to determine whether entrenched institutions in the community of sport reporting affected coverage. The majority of sport journalists are men (see Franks

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The Use of Social Media in Sport Doping Enforcement and Control

Kerry Fischer and Genevieve F.E. Birren

media by athletes and fans as a form of framing. Last, potential future uses of social media in doping control are discussed, including the use of social media to monitor athlete behavior, and whereabouts, and the use of social media to communicate with athletes in doping matters. Theoretical Overview

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Dope and Deny: A Comparative Study of News Frames in American and Russian Coverage of American and Russian Athletes

Sada Reed and Jennifer L. Harker

country’s athletes. In doing so, we built upon past research by combining media coverage of sport-related scandals, rhetorical analyses, and journalistic role enactment ( Harker, 2018a ) through crisis framing ( An & Gower, 2009 ; Iyengar, 1994 ). This study fills several gaps in the literature. First

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Role Model or Quitter? Social Media’s Response to Simone Biles at Tokyo 2020

Steph Doehler

nuances of this interaction can be examined through the concept of framing, which was initially introduced by Goffman ( 1974 ) and later conceptualized by Entman ( 2007 ), outlining how stories are shaped through their narrative and emphasis of particular themes. Research into the framing of athlete

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From Athlete to Advocate: The Changing Media Coverage of Michael Phelps Pre- and Postretirement

Joshua R. Jackson, Emily J. Dirks, and Andrew C. Billings

his final retirement to examine the identity assigned to him by the press. After reviewing prior research on athletes and mental health, the history of mental health diagnoses, social identity theory (SIT), the hero identity placed on some athletes, framing theory, and its application to athlete

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No Longer a Sign of Weakness? Media Reporting on Mental Ill Health in Sport

Keith D. Parry, Abigail G. Braim, Rebecca E. Jull, and Matthew J. Smith

understanding of the mental health of elite athletes, and factors that might influence public stigmatization, is needed. As sport is increasingly consumed via media platforms, framing theory, or frame analysis as it was initially termed ( Goffman, 1974 ), can be used to understand the media’s construction of

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A Comparative Framing Analysis of Major Violations in the National Collegiate Athletic Association

Khirey B. Walker, Chad Seifried, Brian Soebbing, and Kwame Agyemang

( 2008 ) previously highlighted that NCAA leaders frequently attempt to frame the organization as capable of remaining “true to the organization’s identity and values while pursuing additional revenue” (p. 520). Framing also appears likely because the NCAA and its member institutions often attempt to

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Reverse Message-Framing Effects on Accelerometer-Assessed Physical Activity Among Older Outpatients With Type 2 Diabetes

Kin-Kit Li, Lorna Ng, Sheung-Tak Cheng, and Helene H. Fung

to convey why and how to achieve the PA level ( Latimer, Brawley, & Bassett, 2010 ). Message framing is one such approach to design effective messages that communicate the reasons to be physically active. Gain-framed messages that describe the benefits of participating in PA are argued to be more

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Interaction of Communication From the Sport Organization, Media, and Public Perspectives: How Does Messaging Relate and Differ?

Glynn M. McGehee, Beth A. Cianfrone, and Timothy Kellison

with how a team or athlete wants information covered and the way the media reproduce that information. Media framing researchers have shown that the messages presented by the media are influenced by the media’s self-interests and do not always reflect how the organization or athlete presented the