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Kevin Filo, David Fechner, and Yuhei Inoue

their event participation. CSEs represent participatory sport events wherein a portion of event registration fees benefit specific charities, while participants are also encouraged (or required) to further fundraise on behalf of said charities ( Filo, Funk, & O’Brien, 2008 ). Examples include the

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Stirling Sharpe, Charles Mountifield, and Kevin Filo

, individual athletes have displayed a range of social media activity, including fundraising and messages of support for National Health Services (NHSs) at the frontline of the battle against COVID-19. Of note is the effort some high-profile athletes put forth concerning health messaging and exercise promotion

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Karen S. Meaney, Ting Liu, and Lara M. Duke

The rapidly increasing enrollment in kinesiology programs recognizes the important role of our academic discipline in promoting future professionals within the physical activity, fitness, wellness, education, sport, and allied health domains. Unprecedented growth in student interest in kinesiology offers faculty and administrators in higher education both exciting opportunities and difficult challenges. One significant concern facing kinesiology faculty is maintaining high-quality instruction within growing class sizes. Incorporating service-learning components within kinesiology curricula provides numerous benefits to students, faculty, institutions of higher education, and members of our local and global communities. In addition, service-learning has the potential to initiate innovative and entrepreneurial learning experiences and funding opportunities for students and faculty.

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Liz Wanless and Jeffrey L. Stinson

growth; there are only so many tickets or corporate sponsorships to sell ( Gladden, Mahony, & Apostolopoulou, 2005 ), while fundraising dollars are not similarly constrained. With the rise of social media and digital outlets, athletic contributions can garner a wider reach, and athletic development

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Marion E. Hambrick, Tara Q. Mahoney, and Rich Calabrese

Sport industry leaders have recognized the popularity of social media; however, some have struggled with quantifying the benefits of such usage (Fisher, 2009). This case explores the potential opportunities social media sites can provide to sport organizations. Golf tournament organizer TampaTourneys, LLC created an administrative Facebook page to keep its Facebook users informed about events. The organization also used the page to promote a cause related marketing campaign benefitting a charitable fundraiser. Partnering with Blackhawk Computers, TampaTourneys initiated a week-long campaign, which encouraged the tournament organizer’s Facebook fans to tell their respective Facebook friends about the fundraiser and become fans of the TampaTourneys Facebook page. In turn, the organization made a monetary donation on behalf of its current and new fans. Based on the campaign’s success, TampaTourneys decided to initiate a second and longer fundraising effort. The case asks students to analyze data collected from the first fundraising campaign and develop a new campaign for the tournament organizer.

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Jules Woolf, Bob Heere, and Matthew Walker

Given the ubiquity of charitable organizations and the events used to solicit donations for a cause, many charity-based organizations are continually looking for ways to expand their fundraising efforts. In this quest, many have added endurance sport events to their fundraising portfolios. Anecdotally, we know that building long-term and meaningful relationships with current (and potential) donors is critical for a nonprofit organization’s success. However, there is a paucity of research regarding whether these charity sport events serve as relationship-building mechanisms (i.e., ‘brandfests’) to assist in developing attachments to the charity. The purpose of this mixed-methods investigation was to explore to what extent a charity sport event served as a brandfest to foster a sense of identity with the charity. For this particular case study, the charity event had little effect on participants’ relationship with the charity.

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Anita N. Lee and Mei-Lin Yeh-Lane

This study shares the best practice in teaching fiscal management in athletic programs with the compliance of the National Standards for Sport Coaches (NSSC; 2006). The objective of this presentation is to provide ideas, resources, and course activities in fiscal management of athletic programs. Topics in financial operation, purchasing and inventory distribution, fund-raising, and managing financial records, as well as different modules of fiscal management in athletic programs will be covered.

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Dr. M. Elizabeth Vemer

This article is a review of literature pertaining to women’s philanthropy. The purpose is to provide a basis for research related to reasons women donate to athletics and sports. An analysis of women donors as portrayed in the non-profit and political sector philanthropic literature is provided. Inferences for sport fundraising are explored in terms of private donor giving to intercollegiate athletics, especially that which may enhance women’s sporting opportunities. Emphasis is placed on the role of women as financial donors and philanthropists during the 1990s. Projections are made relative to the potential for and nature of female philanthropy in the future.

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Kevin Filo, Daniel C. Funk, and Danny O’Brien

Charity sport events have emerged as widespread and integral fundraising mechanisms for charitable organizations. This article explores the meaning that charity sport events hold in participants’ lives. Using the Psychological Continuum Model (PCM) as the theoretical framework, the authors examine participant attachment to charity sport events. Semi-structured interviews were conducted with participants in a charity sport event (N = 32) to discuss their perceptions of the event and their overall event experiences. Results revealed that camaraderie, cause, and competency reflect the enhanced meaning of the event and provide further explanation of attachment. Suggestions are made for charitable organizations and host communities to leverage these factors effectively and develop long-term sustainable events, and to assist in recruiting volunteers and facilitating social change in host communities.

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Jeffrey L. Stinson and Dennis R. Howard

As both academic and athletic programs have become increasingly reliant on private support, the relationship between academic and athletic fund-raising has drawn increased research attention. The current study seeks to clarify the disparate findings of previous research by using the Voluntary Support of Education database of private support to colleges and universities to examine giving by alumni and nonalumni to academic and athletic programs at institutions participating in NCAA Division I-A football. Linear mixed-model analyses revealed the moderating role of academic reputation on institutional giving. Total giving to schools with the strongest academic reputations was less susceptible to the changing fortunes of athletic teams than total giving to institutions not included in the top tier of academically ranked schools. Although the top-ranked schools appeared immune to the influence of athletic performance, analysis of allocation patterns indicated that an increasing percentage of total dollars donated was directed to athletic programs at all levels of schools.