their event participation. CSEs represent participatory sport events wherein a portion of event registration fees benefit specific charities, while participants are also encouraged (or required) to further fundraise on behalf of said charities ( Filo, Funk, & O’Brien, 2008 ). Examples include the
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Kevin Filo, David Fechner, and Yuhei Inoue
David Fechner, Kevin Filo, Sacha Reid, and Robyn Cameron
event participants have the opportunity to fundraise on behalf of the charitable organization ( Filo, Groza, & Fairley, 2012 ; Inoue, Heffernan, Yamaguchi, & Filo, 2018 ). Notably, CSEs promote one specific charity, which is a distinguishing characteristic in comparison to charity-affiliated events
Stirling Sharpe, Charles Mountifield, and Kevin Filo
, individual athletes have displayed a range of social media activity, including fundraising and messages of support for National Health Services (NHSs) at the frontline of the battle against COVID-19. Of note is the effort some high-profile athletes put forth concerning health messaging and exercise promotion
Emma O’Brien, Stacy M. Warner, and Melanie Sartore-Baldwin
used during units focused on nonprofit development, youth sport participation, fundraising, and event development. It provides instructors with the opportunity to emphasize how current issues in sport can be solved with strategic, well-informed, thinking. The case also highlights how gathering data can
Karen S. Meaney, Ting Liu, and Lara M. Duke
The rapidly increasing enrollment in kinesiology programs recognizes the important role of our academic discipline in promoting future professionals within the physical activity, fitness, wellness, education, sport, and allied health domains. Unprecedented growth in student interest in kinesiology offers faculty and administrators in higher education both exciting opportunities and difficult challenges. One significant concern facing kinesiology faculty is maintaining high-quality instruction within growing class sizes. Incorporating service-learning components within kinesiology curricula provides numerous benefits to students, faculty, institutions of higher education, and members of our local and global communities. In addition, service-learning has the potential to initiate innovative and entrepreneurial learning experiences and funding opportunities for students and faculty.
Szczepan Kościółek
Considering the inconsistency in the literature on crowdinvestment motivations and the uniqueness of football club investors, the purpose of this study is to identify the motivation to invest in football clubs through equity crowdfunding. Following Churchill’s scale development procedure, it is found that those who crowdinvest in football clubs are fans who highly identify with these teams. The fans’ motivations include supporting the cause of the campaign, acquiring the status of a football club owner, and gaining rewards. These findings show the dominance of intrinsic motivations among crowdinvestors of European football clubs, providing evidence for compensatory activities assumed in self-determination theory, which is the theoretical framework for this research. Moreover, we devise a motivation scale that can be adopted in future research on equity crowdfunding for football clubs. For sports managers, the results offer practical recommendations for marketing communication and relationship marketing of equity crowdfunding campaigns by football clubs.
Liz Wanless and Jeffrey L. Stinson
growth; there are only so many tickets or corporate sponsorships to sell ( Gladden, Mahony, & Apostolopoulou, 2005 ), while fundraising dollars are not similarly constrained. With the rise of social media and digital outlets, athletic contributions can garner a wider reach, and athletic development
Catherine Palmer, Kevin Filo, and Nicholas Hookway
Since the mid-1980s, sport has been used by individuals, charities, and corporate sponsors as a means of acquiring donors and fundraisers to support a variety of social and health causes through the delivery of events. In addition to fundraising, objectives of these events include raising awareness
Marion E. Hambrick, Tara Q. Mahoney, and Rich Calabrese
Sport industry leaders have recognized the popularity of social media; however, some have struggled with quantifying the benefits of such usage (Fisher, 2009). This case explores the potential opportunities social media sites can provide to sport organizations. Golf tournament organizer TampaTourneys, LLC created an administrative Facebook page to keep its Facebook users informed about events. The organization also used the page to promote a cause related marketing campaign benefitting a charitable fundraiser. Partnering with Blackhawk Computers, TampaTourneys initiated a week-long campaign, which encouraged the tournament organizer’s Facebook fans to tell their respective Facebook friends about the fundraiser and become fans of the TampaTourneys Facebook page. In turn, the organization made a monetary donation on behalf of its current and new fans. Based on the campaign’s success, TampaTourneys decided to initiate a second and longer fundraising effort. The case asks students to analyze data collected from the first fundraising campaign and develop a new campaign for the tournament organizer.
Jules Woolf, Bob Heere, and Matthew Walker
Given the ubiquity of charitable organizations and the events used to solicit donations for a cause, many charity-based organizations are continually looking for ways to expand their fundraising efforts. In this quest, many have added endurance sport events to their fundraising portfolios. Anecdotally, we know that building long-term and meaningful relationships with current (and potential) donors is critical for a nonprofit organization’s success. However, there is a paucity of research regarding whether these charity sport events serve as relationship-building mechanisms (i.e., ‘brandfests’) to assist in developing attachments to the charity. The purpose of this mixed-methods investigation was to explore to what extent a charity sport event served as a brandfest to foster a sense of identity with the charity. For this particular case study, the charity event had little effect on participants’ relationship with the charity.
