their event participation. CSEs represent participatory sport events wherein a portion of event registration fees benefit specific charities, while participants are also encouraged (or required) to further fundraise on behalf of said charities ( Filo, Funk, & O’Brien, 2008 ). Examples include the
Kevin Filo, David Fechner and Yuhei Inoue
Karen S. Meaney, Ting Liu and Lara M. Duke
The rapidly increasing enrollment in kinesiology programs recognizes the important role of our academic discipline in promoting future professionals within the physical activity, fitness, wellness, education, sport, and allied health domains. Unprecedented growth in student interest in kinesiology offers faculty and administrators in higher education both exciting opportunities and difficult challenges. One significant concern facing kinesiology faculty is maintaining high-quality instruction within growing class sizes. Incorporating service-learning components within kinesiology curricula provides numerous benefits to students, faculty, institutions of higher education, and members of our local and global communities. In addition, service-learning has the potential to initiate innovative and entrepreneurial learning experiences and funding opportunities for students and faculty.
Liz Wanless and Jeffrey L. Stinson
growth; there are only so many tickets or corporate sponsorships to sell ( Gladden, Mahony, & Apostolopoulou, 2005 ), while fundraising dollars are not similarly constrained. With the rise of social media and digital outlets, athletic contributions can garner a wider reach, and athletic development
Marion E. Hambrick, Tara Q. Mahoney and Rich Calabrese
Sport industry leaders have recognized the popularity of social media; however, some have struggled with quantifying the benefits of such usage (Fisher, 2009). This case explores the potential opportunities social media sites can provide to sport organizations. Golf tournament organizer TampaTourneys, LLC created an administrative Facebook page to keep its Facebook users informed about events. The organization also used the page to promote a cause related marketing campaign benefitting a charitable fundraiser. Partnering with Blackhawk Computers, TampaTourneys initiated a week-long campaign, which encouraged the tournament organizer’s Facebook fans to tell their respective Facebook friends about the fundraiser and become fans of the TampaTourneys Facebook page. In turn, the organization made a monetary donation on behalf of its current and new fans. Based on the campaign’s success, TampaTourneys decided to initiate a second and longer fundraising effort. The case asks students to analyze data collected from the first fundraising campaign and develop a new campaign for the tournament organizer.
Jules Woolf, Bob Heere and Matthew Walker
Given the ubiquity of charitable organizations and the events used to solicit donations for a cause, many charity-based organizations are continually looking for ways to expand their fundraising efforts. In this quest, many have added endurance sport events to their fundraising portfolios. Anecdotally, we know that building long-term and meaningful relationships with current (and potential) donors is critical for a nonprofit organization’s success. However, there is a paucity of research regarding whether these charity sport events serve as relationship-building mechanisms (i.e., ‘brandfests’) to assist in developing attachments to the charity. The purpose of this mixed-methods investigation was to explore to what extent a charity sport event served as a brandfest to foster a sense of identity with the charity. For this particular case study, the charity event had little effect on participants’ relationship with the charity.
Anita N. Lee and Mei-Lin Yeh-Lane
This study shares the best practice in teaching fiscal management in athletic programs with the compliance of the National Standards for Sport Coaches (NSSC; 2006). The objective of this presentation is to provide ideas, resources, and course activities in fiscal management of athletic programs. Topics in financial operation, purchasing and inventory distribution, fund-raising, and managing financial records, as well as different modules of fiscal management in athletic programs will be covered.
M. Elizabeth Vemer
This article is a review of literature pertaining to women’s philanthropy. The purpose is to provide a basis for research related to reasons women donate to athletics and sports. An analysis of women donors as portrayed in the non-profit and political sector philanthropic literature is provided. Inferences for sport fundraising are explored in terms of private donor giving to intercollegiate athletics, especially that which may enhance women’s sporting opportunities. Emphasis is placed on the role of women as financial donors and philanthropists during the 1990s. Projections are made relative to the potential for and nature of female philanthropy in the future.
Seungbum Lee and Matthew Juravich
Outsourcing in sport is not a new phenomenon. Specifically, outsourcing in intercollegiate sport has become common among athletic departments across the NCAA. While outsourcing can be employed to generate increased revenues via enhanced sales, marketing, or fundraising functions, many midmajor institutions are utilizing outsourcing partners exclusively to manage ticket sales. As such, this case presents a scenario in which an athletic director and her management team are faced with assessing three options related to ticket sales outsourcing at a midmajor NCAA Division 1 institution. Utilizing the lens of multi criteria decision-making, financial, nonfinancial, and circumstantial data are provided for readers to address an outsourcing decision in the context of intercollegiate athletics. By examining three options including maintaining the status quo, considering another outsourcing partner, or bringing ticket sales operations in-house, this case provides an opportunity for students to investigate the role of ticket sales outsourcing as it relates to revenue generation, a pertinent issue for athletic departments across the NCAA.
Kevin R. Filo, Daniel C. Funk and Danny O’Brien
Participatory sport events have emerged as viable fundraising mechanisms for charitable organizations. This article examines the impact that motives for charitable giving and sport event participation have on charity sport events. The authors examine the factors that attract participants to a charity sport event, while the role of charity in fostering attachment to the event is explored. Focus groups were conducted with charity sport event participants to discuss what motivated their participation. Results revealed that intellectual, social, and competency motives along with the motives of reciprocity, self-esteem, need to help others, and desire to improve the charity contribute to attraction. In addition, the results suggest that the charitable component influences social and competency motives and contributes to the development of attachment to the event. The authors recommend event managers work to foster and leverage the sense of community created through these events.
Jeffrey L. Stinson and Dennis R. Howard
As both academic and athletic programs have become increasingly reliant on private support, the relationship between academic and athletic fund-raising has drawn increased research attention. The current study seeks to clarify the disparate findings of previous research by using the Voluntary Support of Education database of private support to colleges and universities to examine giving by alumni and nonalumni to academic and athletic programs at institutions participating in NCAA Division I-A football. Linear mixed-model analyses revealed the moderating role of academic reputation on institutional giving. Total giving to schools with the strongest academic reputations was less susceptible to the changing fortunes of athletic teams than total giving to institutions not included in the top tier of academically ranked schools. Although the top-ranked schools appeared immune to the influence of athletic performance, analysis of allocation patterns indicated that an increasing percentage of total dollars donated was directed to athletic programs at all levels of schools.