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The Donors Supporting Charity Sport Event Participants: An Exploration of the Factors Driving Donations

Kevin Filo, David Fechner, and Yuhei Inoue

their event participation. CSEs represent participatory sport events wherein a portion of event registration fees benefit specific charities, while participants are also encouraged (or required) to further fundraise on behalf of said charities ( Filo, Funk, & O’Brien, 2008 ). Examples include the

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Charity Sport Event Sponsorship as Value Creation Strategy: An Event Participant Perspective

David Fechner, Kevin Filo, Sacha Reid, and Robyn Cameron

event participants have the opportunity to fundraise on behalf of the charitable organization ( Filo, Groza, & Fairley, 2012 ; Inoue, Heffernan, Yamaguchi, & Filo, 2018 ). Notably, CSEs promote one specific charity, which is a distinguishing characteristic in comparison to charity-affiliated events

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The Social Media Response From Athletes and Sport Organizations to COVID-19: An Altruistic Tone

Stirling Sharpe, Charles Mountifield, and Kevin Filo

, individual athletes have displayed a range of social media activity, including fundraising and messages of support for National Health Services (NHSs) at the frontline of the battle against COVID-19. Of note is the effort some high-profile athletes put forth concerning health messaging and exercise promotion

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Eliminating Barriers to Youth Sport in Greenville, North Carolina

Emma O’Brien, Stacy M. Warner, and Melanie Sartore-Baldwin

used during units focused on nonprofit development, youth sport participation, fundraising, and event development. It provides instructors with the opportunity to emphasize how current issues in sport can be solved with strategic, well-informed, thinking. The case also highlights how gathering data can

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Creating Entrepreneurial and Innovative Fundraising Opportunities Through Service-Learning

Karen S. Meaney, Ting Liu, and Lara M. Duke

The rapidly increasing enrollment in kinesiology programs recognizes the important role of our academic discipline in promoting future professionals within the physical activity, fitness, wellness, education, sport, and allied health domains. Unprecedented growth in student interest in kinesiology offers faculty and administrators in higher education both exciting opportunities and difficult challenges. One significant concern facing kinesiology faculty is maintaining high-quality instruction within growing class sizes. Incorporating service-learning components within kinesiology curricula provides numerous benefits to students, faculty, institutions of higher education, and members of our local and global communities. In addition, service-learning has the potential to initiate innovative and entrepreneurial learning experiences and funding opportunities for students and faculty.

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Motivations for Crowdinvesting in European Football Clubs

Szczepan Kościółek

Considering the inconsistency in the literature on crowdinvestment motivations and the uniqueness of football club investors, the purpose of this study is to identify the motivation to invest in football clubs through equity crowdfunding. Following Churchill’s scale development procedure, it is found that those who crowdinvest in football clubs are fans who highly identify with these teams. The fans’ motivations include supporting the cause of the campaign, acquiring the status of a football club owner, and gaining rewards. These findings show the dominance of intrinsic motivations among crowdinvestors of European football clubs, providing evidence for compensatory activities assumed in self-determination theory, which is the theoretical framework for this research. Moreover, we devise a motivation scale that can be adopted in future research on equity crowdfunding for football clubs. For sports managers, the results offer practical recommendations for marketing communication and relationship marketing of equity crowdfunding campaigns by football clubs.

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A Contemporary Functional Form for NCAA Division I FBS Contributions: Internal and External Considerations

Liz Wanless and Jeffrey L. Stinson

growth; there are only so many tickets or corporate sponsorships to sell ( Gladden, Mahony, & Apostolopoulou, 2005 ), while fundraising dollars are not similarly constrained. With the rise of social media and digital outlets, athletic contributions can garner a wider reach, and athletic development

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Tribute to Professor Michael W. Metzler Co-Founder of the Journal of Teaching in Physical Education

Mark S. Freedman, Jackie Lund, Hans van der Mars, and Phillip Ward

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Fitness Philanthropy: Exploring a Movement at the Nexus of Leisure, Charity, and Events

Catherine Palmer, Kevin Filo, and Nicholas Hookway

Since the mid-1980s, sport has been used by individuals, charities, and corporate sponsors as a means of acquiring donors and fundraisers to support a variety of social and health causes through the delivery of events. In addition to fundraising, objectives of these events include raising awareness

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Clicking for a Cause: Using Social Media Campaigns to Drive Awareness for Golf Tournaments and Charitable Organizations

Marion E. Hambrick, Tara Q. Mahoney, and Rich Calabrese

Sport industry leaders have recognized the popularity of social media; however, some have struggled with quantifying the benefits of such usage (Fisher, 2009). This case explores the potential opportunities social media sites can provide to sport organizations. Golf tournament organizer TampaTourneys, LLC created an administrative Facebook page to keep its Facebook users informed about events. The organization also used the page to promote a cause related marketing campaign benefitting a charitable fundraiser. Partnering with Blackhawk Computers, TampaTourneys initiated a week-long campaign, which encouraged the tournament organizer’s Facebook fans to tell their respective Facebook friends about the fundraiser and become fans of the TampaTourneys Facebook page. In turn, the organization made a monetary donation on behalf of its current and new fans. Based on the campaign’s success, TampaTourneys decided to initiate a second and longer fundraising effort. The case asks students to analyze data collected from the first fundraising campaign and develop a new campaign for the tournament organizer.