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Joon Kyoung Kim, Holly K. Ott, Kevin Hull and Minhee Choi

This study examined the impact of exposure to corporate social responsibility (CSR) messages on individuals’ attitudes and behavioral intentions toward a Major League Baseball (MLB) team’s CSR efforts. Using a 2 (information source: team source or a third-party source) × 2 (CSR initiatives: efforts to help cancer patients or military appreciation recognition) with two nonfactorial control conditions (team source or a third-party source) experimental design, this study aims to identify how factors such as information source, perceived sincerity, and different types of CSR activities impact a MLB team’s CSR messaging on social media. Path analysis was used to examine significant paths between variables; results indicated that CSR messages generated a halo effect, thus providing implications for how MLB teams should develop CSR strategies and most effectively communicate about these efforts. Theoretical and practical implications of study results are discussed.

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Darwyn E. Linder, David R. Pillow and Raymond R. Re»©

Two experiments tested the hypothesis that athletes who consult a sport psychologist to improve performance are derogated by the public compared to athletes who attempt to resolve the same issues by working with their coaches. In the first experiment a college quarterback was reported to have worked with either his coaches or a sport psychologist on improving his consistency. The primary dependent variable was how strongly subjects would recommend drafting the player in question. There was a significant main effect for the coach versus sport psychologist variable, no main effect for the type of problem, and no interaction effect. A set of 10 bipolar scales were analyzed to explore the attributions associated with the draft rating. The second experiment investigated whether the negative halo effect would occur in other sports and apply to players in peripheral as well as central positions. The results indicated that the negative halo effect occurred for a basketball guard on the draft rating but not for a center, a pitcher, or an outfielder. However, a MANOVA of the 10 scales revealed a main effect for the consultant variable. The results of the two experiments were discussed in relation to theories of deviance and stigmatization.

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Thomas K. Ewing

cricket. Had Upton played international cricket, chances are he too may have been ‘fast-tracked’ and missed out on the apprenticeship detailed above. Ironically, a ‘reverse halo effect’ forced him to learn his trade the ‘right’ way, before securing the least successful team in BBL history their maiden

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John Vincent, Jason W. Lee, Kevin Hull and John Hill

captured the essence of the university and “emotionally connected with the audience,” creating what Leuthesser, Kohli, and Harich ( 1995 ), drawing from cognitive psychology, described as a halo effect or feel-good factor about university achievements. Sullivan succinctly described it as “intelligently

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Brian M. Mills, Scott Tainsky, B. Christine Green and Becca Leopkey

halo effect with fans’ dislike for their rivals extending to negative evaluations of their rivals’ sponsors ( Bergkvist, 2012 ; Dalakas & Melancon, 2012 ; Davies, Veloutsou, & Costa, 2006 ). Although fans report a willingness to engage in aggressive and hurtful behaviors toward rivals, with the

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Bastian Popp, Chris Horbel and Claas Christian Germelmann

. doi:10.1080/00913367.1999.10673595 10.1080/00913367.1999.10673595 Heider , F. ( 1958 ). The psychology of interpersonal relations . New York, NY : John Wiley & Sons . 10.1037/10628-000 Hickman , T.M. , & Lawrence , K.E. ( 2010 ). The halo effect of goodwill sponsorship versus the pitchfork