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Joon Sung Lee, Dae Hee Kwak, and Jessica R. Braunstein-Minkove

Athlete endorsers’ transgressions pose a dilemma for loyal fans who have established emotional attachments toward the individual. However, little is known regarding how fans maintain their support for the wrongdoer. Drawing on moral psychology and social identity theory, the current study proposes and examines a conceptual model incorporating athlete identification, moral emotions, moral reasoning strategies, and consumer evaluations. By using an actual scandal involving an NFL player (i.e., Ray Rice), the results show that fan identification suppresses the experience of negative moral emotions but facilitates fans’ moral disengagement processes, which enables fans to support the wrongdoer. Moreover, negative moral emotions motivate the moral coupling process. Findings contribute to the sport consumer behavior literature that highly identified fans seem to regulate negative emotions but deliberately select moral disengagement reasoning strategies to maintain their positive stance toward the wrongdoer and associated brands.

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Laramie D. Taylor and Irena Acic

“Magic” ( Magic Johnson Enterprises, 2020 ). Sports fans are superstitious, engaging in rituals to bring luck to their favorite teams ( Wann et al., 2004 ). Understanding the antecedents and character of fan identification and behavior is important to sports and sports media producers, marketers, and

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Jorge Arede, António Paulo Ferreira, Oliver Gonzalo-Skok, and Nuno Leite

identification process. However, research has been focused mostly on club team players, 2 , 5 – 9 and the information that describes national team players and their recruitment/selection process seems to be scarce. At the national team level, the pioneer work of Erčulj et al 10 examined the physical parameters

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Cindy Lee, Hyejin Bang, and David J. Shonk

the concept of fan identification. Fan identification was included as it is recognized as one of the most influencing factors on fan behavior ( Wakefield & Bennett, 2018 ; Wann & Branscomb, 1993 ). Therefore, this study examined the influence of corporate image and the chosen communication vehicle on

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Nicolas Pontes, Vivian Pontes, Hyun Seung Jin, and Chris Mahar

), most have studied only one type of articulation ( Grohs et al., 2004 ; Kim et al., 2015 ; Quester & Thompson, 2001 ); and, surprisingly, none of these studies have examined how sport fans with different levels of team identification process the various types of articulation messages. Addressing this

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Toby Staff, Fernand Gobet, and Andrew Parton

Talent identification attempts to identify factors that collectively predict an individual’s future performance potential, selecting the best candidates for advanced training. Since the late 1990s, British Cycling received funding through the U.K. National Lottery and commercial sponsorship from

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Matthew Katz and Bob Heere

The authors examined the longitudinal development of team identification among stakeholders of a newly formed intercollegiate football team to empirically measure the impact of a new football team on university identification. Using a multidimensional approach to identification, data were collected over a 3-year period and analyzed using growth curve analysis to determine the changes and trajectories of the individual dimensions of identification related to both the new football team and the larger university. Conditional growth models were used to determine the percentage of change in university identification explained by changes in team identification—to test whether new team identification drives identification with the larger university. The presented findings allow for an improved understanding of the psychological impact of a new football team for the university community by using growth curve analysis, which provides a more detailed and accurate empirical examination of identification, rather than traditional two-wave cross-lagged designs. Implications of the longitudinal nature of identification and the psychological value of a new football team for the university are discussed.

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Nicole T. Gabana, Aaron D’Addario, Matteo Luzzeri, Stinne Soendergaard, and Y. Joel Wong

.g., spiritual identification, religious practice) would inform the body of knowledge in both the positive psychology and sport psychology literature. Recent research has demonstrated initial support for the use of gratitude interventions in sport, as Gabana, Steinfeldt, Wong, Chung, and Svetina ( 2019 ) found increases in

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Dimitrios-Sokratis Komaris, Cheral Govind, Andrew Murphy, Alistair Ewen, and Philip Riches

biomechanics of the sit-to-stand and sit-to-walk movement, in people with disabilities, has been previously reported. 18 – 21 The identification of movement strategies, or the study of their effects, has been achieved via questionnaires, video observation, and motion analysis. 22 – 26 Pushing through the

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Yonghwan Chang, Daniel L. Wann, and Yuhei Inoue

identification with a specific team or team identification (team ID). In other words, those who have a stronger team ID (i.e., individuals perceive themselves as fans of the team and view the team as a representation of themselves; Branscombe & Wann, 1992 ) are more likely to experience the state of being in