Traditional sports ticket sales have followed a basic model of tickets in exchange for cash or credit. In an evolving and competitive market, sports marketing professionals must adapt and consider alternate forms of ticket sales. This case study follows Julie Lin, the director of ticket sales for a fictional National Hockey League expansion team, the Seattle Salmon. In an effort to align with the strategic vision of being considered a highly innovative sports franchise, Lin is considering accepting Bitcoin, a virtual currency, as a form of payment. Considered a “cryptocurrency,” Bitcoin is awarded through the solving of complex computer riddles, is devoid of a physical form, has no government or regulatory body backing it, and has value based largely on speculation. Bitcoin has found popularity and legitimacy among technology companies and companies considered to be innovative. At the present time, three professional sports accept Bitcoin for the purchase of tickets. This case will follow Lin and her exploration of Bitcoin within her franchise. Readers will consider positive and negative aspects of Bitcoin in a sports ticketing environment, and ultimately present an educated and data-driven recommendation regarding the details of this case.
David Rolfe and Steve Dittmore
Per G. Svensson and Richard Loat
Babiak, Thibault, and Willem ( 2018 ) discovered that conceptual and empirical considerations of the role of innovation, learning, and knowledge management in interorganizational collaborative arrangements remain scarce in sport management despite the significant increase in scholarly attention to
Larena Hoeber and Orland Hoeber
There has been little attention given to examining innovation under the conditions in which community sport organizations (CSO) operate. In this case study, the process under which one CSO undertook a technological innovation is explored. The purpose of this research was to classify the determinants that contributed to the innovation process, and identify at which particular stages of innovation those determinants were critical. Interviews and focus groups with key stakeholders were conducted during the innovation process. Observations were made at important points during the implementation of the innovation. Leadership commitment, pro-innovation characteristics, organizational capacity, simple organizational design, and involved and interested external parties were identified as determinants of this technological innovation. The findings illustrate multiple determinants of innovation at the managerial, organization, and environmental levels. Some of these span the entire innovation process, while others are critical only at particular stages.
Collin A. Webster, Diana Mîndrilă, Chanta Moore, Gregory Stewart, Karie Orendorff and Sally Taunton
viewed as an innovation in the field. Many of the recommendations for implementing CSPAPs call upon physical education teachers to play an integral role in program adoption ( Webster, Beets, Weaver, Vazou, & Russ, 2015 ). Physical education is identified as the cornerstone component of a CSPAP, and
Calvin Nite and Marvin Washington
and television has been checkered with fear, uncertainty, and heated battles over the National Collegiate Athletic Association’s (NCAA) regulative authority. The case of the NCAA and its regulation of televised college football highlights both the success and failure of policy in addressing innovation
The Amateur Boxing Association (ABA) is a Canadian provincial sport organization. Recently, the ABA has attempted many innovations in response to strong pressure for change. The success of these attempts has been mixed. This study uses Pettigrew, Ferlie and McKee's (1992) metaphor of context receptivity to explain this outcome variability. Context receptivity is a process-oriented perspective on organizational change behavior. This research is a qualitative, ethnographic case study focussing on two particular ABA innovations. One innovation failed; the other succeeded. These results are consistent with the expectations of context receptivity, which is a useful framework for understanding change outcomes in sport organizations.
Steven Wright, Michael McNeill, Joan Fry, Steven Tan, Clara Tan and Paul Schempp
This study examined 49 student teachers’ actions and perspectives when implementing a curricular innovation (the tactical games approach). Data were collected via videotaped lessons, interviews, and follow-up questionnaires. Questions for interviews and questionnaires were pilot tested and data were analyzed using the constant comparison method. Videotape analysis was facilitated by Noldus’s Observer (4.0) software and was tested for interobserver reliability. Results revealed that pupils were actively engaged for more than half (52%) of class time. The majority of student teachers’ questions were of low order (76%). The greatest challenges student teachers faced were pupils being new to the approach, or lacking skills. The greatest facilitators to implementing the tactical approach were physical education teacher education courses. Student teachers suggested that more opportunities to teach using the tactical approach in schools during methods classes would better prepare them for practicum. A follow-up questionnaire, one year later, determined that 87% of participants were still using the “innovation” in their teaching.
Jason R. Carter, Nancy I. Williams and Wojtek J. Chodzko-Zajko
Building departmental visibility and support is essential to the success of any kinesiology unit. This paper provides an overview of different strategies taken by three American Kinesiology Association member departments to advance their respective units. Each program was faced with unique institutional goals and structures, yet each institutional example highlights the shared theme of building strategic partnerships and cultivating a culture of entrepreneurship and innovation. Common strategies across the three institutions included a genuine understanding of university priorities and politics, chair and faculty leadership, strong internal and external communication, a willingness to lead and think creatively, and maintaining a focus on academic and educational excellence.
Marion E. Hambrick, Mary A. Hums, Glenna G. Bower and Eli A. Wolff
Elite athletes require the most advanced sports equipment to maintain their competitive edge, but manufacturers cannot always satisfy these athletes’ specific equipment needs. Sport involvement can influence sports-equipment selections and is described as the process by which individuals rely on attitudes and belief systems to make sports-related consumption decisions. This study involved semistructured interviews with 5 elite Parasport athletes to identify and analyze the role of sport involvement in their selection of sports equipment. The results revealed that the athletes identified product limitations, created a collaborative environment, and promoted a culture of innovation to develop new sports products and address existing limitations. Theoretical and practical implications are discussed.
Sue Newell and Jacky Swan
The level of participation and degree of excellence attained within a given sport is dependent, at least in part, on how that sport is organized. Sport has traditionally been organized in an ad hoc way, relying on volunteers who were committed to the particular sport. It is now clear that to encourage higher levels of participation and international excellence, new ideas about organizing need to be diffused to those involved in the management of sport. The literature from the business environment demonstrates that the process of innovation requires, first, that new ideas be diffused to organizations and, second, that these ideas then be translated via a process of organizational change within the adopting organization so that their usage is appropriate. This literature demonstrates that these processes of diffusion and appropriation are problematic and heavily dependent on the contextual features of the adopting organization. This paper presents a framework for understanding these diffusion and appropriation processes within sportorganizations and emphasizes the importance of inter organizational networks.