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David Rolfe and Steve Dittmore

Traditional sports ticket sales have followed a basic model of tickets in exchange for cash or credit. In an evolving and competitive market, sports marketing professionals must adapt and consider alternate forms of ticket sales. This case study follows Julie Lin, the director of ticket sales for a fictional National Hockey League expansion team, the Seattle Salmon. In an effort to align with the strategic vision of being considered a highly innovative sports franchise, Lin is considering accepting Bitcoin, a virtual currency, as a form of payment. Considered a “cryptocurrency,” Bitcoin is awarded through the solving of complex computer riddles, is devoid of a physical form, has no government or regulatory body backing it, and has value based largely on speculation. Bitcoin has found popularity and legitimacy among technology companies and companies considered to be innovative. At the present time, three professional sports accept Bitcoin for the purchase of tickets. This case will follow Lin and her exploration of Bitcoin within her franchise. Readers will consider positive and negative aspects of Bitcoin in a sports ticketing environment, and ultimately present an educated and data-driven recommendation regarding the details of this case.

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Nathan Baer, Claire C. Zvosec, Brent D. Oja, and Minjung Kim

revenue structure could de-motivate innovation. Ben wants to be innovative anyway for a number of reasons, including the ownership group’s desire for innovation, Ben’s interest in innovation for his own levels of job satisfaction, and Ben’s awareness of how innovation has worked elsewhere. Fortunately

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Greg Joachim, Nico Schulenkorf, Katie Schlenker, Stephen Frawley, and Adam Cohen

As the research of sport innovation management continues to evolve as a coherent body of research ( Ratten, 2016 ), sport practitioners and researchers alike are ever on the lookout for ways of enhancing innovation in the sport context ( Funk, 2019 ). Whether the innovation being pursued is one of

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Per G. Svensson and Richard Loat

Babiak, Thibault, and Willem ( 2018 ) discovered that conceptual and empirical considerations of the role of innovation, learning, and knowledge management in interorganizational collaborative arrangements remain scarce in sport management despite the significant increase in scholarly attention to

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Anthony D. Pizzo, Bradley J. Baker, Gareth J. Jones, and Daniel C. Funk

Emerging technologies, such as virtual and augmented reality, mediated sport consumption, and sophisticated wearable technology, are fundamentally changing sport consumer experiences and pushing the boundaries of sport management research ( Funk, 2017 ). Numerous technological innovations, such as

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Stephanie Beni, Tim Fletcher, and Déirdre Ní Chróinín

approaches alone does not ensure their translation into practice in schools. Without robust support during implementation of innovations, there is a risk they will remain ideas detached from the realities of life in schools ( Spillane et al., 2002 ). Indeed, sustained pedagogical change for PE teachers

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Andy Vasily, Tim Fletcher, Doug Gleddie, and Déirdre Ní Chróinín

haphazard decisions when implementing innovations but rather that developers need to be sensitive to myriad reasons why teachers might adapt, add to, or ignore aspects of an innovation upon implementation. If innovation developers bring an appropriate level of sensitivity and awareness to studying the

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Janelle E. Wells, Michelle G. Harrolle, K. Doreen MacAulay, Gregory Greenhalgh, and Samuel C. Morgan

educational interventions and innovations focused on solving complex, real-world problems with design-based research (DBR; The Design-Based Research Collective, 2003 ). To meet the growing and innovative career opportunities in sport ( Besombes, 2019 ), sport-related academic disciplines similar to business

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Larena Hoeber and Orland Hoeber

There has been little attention given to examining innovation under the conditions in which community sport organizations (CSO) operate. In this case study, the process under which one CSO undertook a technological innovation is explored. The purpose of this research was to classify the determinants that contributed to the innovation process, and identify at which particular stages of innovation those determinants were critical. Interviews and focus groups with key stakeholders were conducted during the innovation process. Observations were made at important points during the implementation of the innovation. Leadership commitment, pro-innovation characteristics, organizational capacity, simple organizational design, and involved and interested external parties were identified as determinants of this technological innovation. The findings illustrate multiple determinants of innovation at the managerial, organization, and environmental levels. Some of these span the entire innovation process, while others are critical only at particular stages.

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Calvin Nite and Marvin Washington

and television has been checkered with fear, uncertainty, and heated battles over the National Collegiate Athletic Association’s (NCAA) regulative authority. The case of the NCAA and its regulation of televised college football highlights both the success and failure of policy in addressing innovation