The effect of sponsorship on the stock market returns of the sponsoring companies has been previously studied, but the internationalizing aspect of sponsorship has been overlooked. We examine returns to shareholders for firms sponsoring international football matches using an event study analysis. We find that there are cumulative abnormal returns to stockholders of sponsoring firms of international matches 10 days after the match and 20 days after the match. This finding is robust across several different event-study methods. We also find this general pattern across different professional football leagues, as well as a positive effect on returns by sponsoring high-profile football clubs. We theorize that the elapsed time until the effect on the stock price is the result of building brand awareness before a shift in the price becomes evident. These findings add nuance to the literature on sponsorship and event studies, which is almost exclusively domestic in character.
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The Impact of International Football Matches on Primary Sponsors and Shareholder Wealth
Adrien Bouchet, Thomas W. Doellman, Michael Troilo, and Brian R. Walkup
How Is Physical Literacy Defined? A Contemporary Update
Cara Shearer, Hannah R. Goss, Lowri C. Edwards, Richard J. Keegan, Zoe R. Knowles, Lynne M. Boddy, Elizabeth J. Durden-Myers, and Lawrence Foweather
definition of physical literacy since she first proposed the concept in 1993 ( Whitehead, 1993 ), often through consensus-seeking exercises within the International Physical Literacy Association (IPLA). For example, in 2010, physical literacy was defined as: “appropriate to each individual’s endowment
International Olympic Committee Expert Group Statement on Dietary Supplements in Athletes
awareness of the potential for harm must be paramount. Therefore, expert professional help should be sought before a consensual decision on supplement use is made. Lausanne, Switzerland, 5 May 2017 Endnote This Expert Group Statement presents the conclusions of the International Olympic Committee (IOC
World Championship and Olympic Games Experience Influences Future Medal Performance in Track-and-Field Athletes
Timothy J. Fulton, Marissa N. Baranauskas, and Robert F. Chapman
strict internal criteria that go beyond minimum World Athletics and/or International Olympic Committee qualification standards. For example, the New Zealand NGB considers criteria for athlete selection as the potential for a top 16 or top 8 placing. 1 However, NGBs from other countries (eg
Soccer Players’ Sleep Quality and Training Load Were Affected by the COVID-19 Lockdown: An International Survey
Mohamed Romdhani, Jad Adrian Washif, Lee Taylor, Karim Chamari, and
above, it appears prudent to explore the within soccer effects of the early 2020 COVID-19 lockdown upon the sleep and training loads of an international sample of players (including relevant subgroup comparisons). It has been hypothesized that the COVID-19-induced lockdown would reduce sleep quality
Report Card Grades on the Physical Activity of Children and Youth From 10 Countries With High Human Development Index: Global Matrix 3.0
Silvia A. González, Joel D. Barnes, Patrick Abi Nader, Dolores Susana Andrade Tenesaca, Javier Brazo-Sayavera, Karla I. Galaviz, Marianella Herrera-Cuenca, Piyawat Katewongsa, Juan López-Taylor, Yang Liu, Bilyana Mileva, Angélica María Ochoa Avilés, Diego Augusto Santos Silva, Pairoj Saonuam, and Mark S. Tremblay
– 23 This international effort has been consolidated in the creation of a “Global Matrix” of grades, which has compiled and compared grades across physical activity–related indicators for 15, 38, and 49 countries in its first, second, and third versions, respectively. 21 – 23 As the Global Matrix
Bloomberg Sports: Information Overload Goes Abroad
Patrick Kealy, Yatin Shastri, Francisco Battistini, Tyler Durrell, Jeong Huh, and Nola Agha
Bloomberg Sports uses sports analytics to create advanced decision tools for professional teams and fantasy sports users. Their success in both the business and consumer markets stems from vital partnerships with Major League Baseball Advanced Media (MLBAM), Yahoo!, ESPN, and CBSSports. In a period of increased domestic competition, Bloomberg Sports is searching for the most appropriate international growth strategy. This expansion effort recently was aided by a new joint venture with IMG. By analyzing the market, industry, competitors, and products, important decisions can be made to help Bloomberg Sports expand and grow.
Erratum. Exploring Virtual Coach Education in USA Lacrosse
International Sport Coaching Journal
TO OUR READERS: An error appeared in the ahead-of-print version of the following article: Langdon, J., Van Arkel, J., & Greene, K. Exploring virtual coach education in USA Lacrosse. International Sport Coaching Journal . Advance online publication. https://doi.org/10.1123/iscj.2022-0034 The
Erratum. Mental Health Literacy Workshop for Youth Sport Coaches: A Mixed-Methods Pilot Study
International Sport Coaching Journal
TO OUR READERS: An error appeared in the following article: Drew, B.J., Sutcliffe, J.T., Liddle, S.K., Bruner, M.W., McLaren, C.D., Swann, C., Schweickle, M.J., & Vella, S.A. (2023). Mental health literacy workshop for youth sport coaches: A mixed-methods pilot study. International Sport Coaching
Erratum: Developing Coaches’ Knowledge of the Athlete–Coach Relationship Through Formal Coach Education: The Perceptions of Football Association Coach Developers
International Sport Coaching Journal
. International Sport Coaching Journal . Advance online publication. https://doi.org/10.1123/iscj.2022-0108 There are inaccuracies in the Discussion section on page 7. The sentence “This resonates with the work of Taylor et al. (2022) who argues the importance of the coach providing “tough love” within these