The effect of sponsorship on the stock market returns of the sponsoring companies has been previously studied, but the internationalizing aspect of sponsorship has been overlooked. We examine returns to shareholders for firms sponsoring international football matches using an event study analysis. We find that there are cumulative abnormal returns to stockholders of sponsoring firms of international matches 10 days after the match and 20 days after the match. This finding is robust across several different event-study methods. We also find this general pattern across different professional football leagues, as well as a positive effect on returns by sponsoring high-profile football clubs. We theorize that the elapsed time until the effect on the stock price is the result of building brand awareness before a shift in the price becomes evident. These findings add nuance to the literature on sponsorship and event studies, which is almost exclusively domestic in character.
Adrien Bouchet, Thomas W. Doellman, Michael Troilo, and Brian R. Walkup
International Olympic Committee Expert Group on Dietary Supplements in Athletes
awareness of the potential for harm must be paramount. Therefore, expert professional help should be sought before a consensual decision on supplement use is made. Lausanne, Switzerland, 5 May 2017 Endnote This Expert Group Statement presents the conclusions of the International Olympic Committee (IOC
Cara Shearer, Hannah R. Goss, Lowri C. Edwards, Richard J. Keegan, Zoe R. Knowles, Lynne M. Boddy, Elizabeth J. Durden-Myers, and Lawrence Foweather
definition of physical literacy since she first proposed the concept in 1993 ( Whitehead, 1993 ), often through consensus-seeking exercises within the International Physical Literacy Association (IPLA). For example, in 2010, physical literacy was defined as: “appropriate to each individual’s endowment
Timothy J. Fulton, Marissa N. Baranauskas, and Robert F. Chapman
strict internal criteria that go beyond minimum World Athletics and/or International Olympic Committee qualification standards. For example, the New Zealand NGB considers criteria for athlete selection as the potential for a top 16 or top 8 placing. 1 However, NGBs from other countries (eg
Silvia A. González, Joel D. Barnes, Patrick Abi Nader, Dolores Susana Andrade Tenesaca, Javier Brazo-Sayavera, Karla I. Galaviz, Marianella Herrera-Cuenca, Piyawat Katewongsa, Juan López-Taylor, Yang Liu, Bilyana Mileva, Angélica María Ochoa Avilés, Diego Augusto Santos Silva, Pairoj Saonuam, and Mark S. Tremblay
– 23 This international effort has been consolidated in the creation of a “Global Matrix” of grades, which has compiled and compared grades across physical activity–related indicators for 15, 38, and 49 countries in its first, second, and third versions, respectively. 21 – 23 As the Global Matrix
Patrick Kealy, Yatin Shastri, Francisco Battistini, Tyler Durrell, Jeong Huh, and Nola Agha
Bloomberg Sports uses sports analytics to create advanced decision tools for professional teams and fantasy sports users. Their success in both the business and consumer markets stems from vital partnerships with Major League Baseball Advanced Media (MLBAM), Yahoo!, ESPN, and CBSSports. In a period of increased domestic competition, Bloomberg Sports is searching for the most appropriate international growth strategy. This expansion effort recently was aided by a new joint venture with IMG. By analyzing the market, industry, competitors, and products, important decisions can be made to help Bloomberg Sports expand and grow.
Andrea N. Eagleman, Adam Karg, and Ryan M. Rodenberg
This case explores the complex multi-layered governance structure in the international Olympic sport of gymnastics, describing in detail the governance structures and operations of each layer – the International Olympic Committee (IOC), Fédération Internationale de Gymnastique (FIG), which is the international federation for gymnastics, and the national governing bodies (NGB) of gymnastics in the United States and Australia, USA Gymnastics and Gymnastics Australia. While both NGBs highlighted in this case are deemed to be successful on an international level, the case reveals many subtle differences between the two, which can be discussed in both governance and organizational behavior contexts. Finally, the timely issue of age fraud in gymnastics and the response from each level of governance are presented and provide an opportunity for further in-depth discussion.
Bettina Callary and Brian Gearity
that speak to international collaboration, synergies, and similar challenges worldwide. The responses include coach developers who work in Lesotho, South Africa, Paraguay, Italy, Portugal, Bhutan, Australia, and New Zealand. AFRICA Lesotho Answers provided by: Sebusiso Keketsi Oly: Ministry of Gender
, alongside athletics and swimming. 1 If this seems like recognition that the International Olympic Committee (IOC) needs gymnastics in its program, such a conclusion is not borne out in reality, as this paper demonstrates. In fact, the power in the relationship between the Federation Internationale de
Sara M. Campbell, Ashley Fallaize, and Paul Schempp
Formal Preparation for Coach Developers The International Council for Coaching Excellence ( 2014 ) defines coach developers as those who are, “trained to develop, support and challenge coaches to go on honing and improving their knowledge and skills” (p. 8). As such, coach developers take on one or