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Roxane Coche and Benjamin J. Lynn

broadcast industry, especially the sports production field, quickly and for good. Live Sports Productions Live events are central to television production. Live sporting events, in particular, reliably draw big audiences. Television production techniques for these events have evolved and been refined for

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Mark Ludwig and Christoph Bertling

Though visual features such as slow motion, camera angle, or the cutting rate are considered to have great importance for professional media presentation of sports broadcasts and their influence on viewers, there has as yet been little research on the effects of fundamental visual parameters on viewer perception in the field of sport communication. In its primary step, this study researches the effect cutting rates have on the liking of live soccer broadcasts. To this end, an experiment (between-subjects design) with three groups (N = 92) was conducted. All participants received an identical excerpt of a soccer match; however, the number of cuts was systematically altered. A MANCOVA revealed significant effects—for example, a lower cutting rate leads the consumer to perceive less aesthetic appeal and the influences of effects are moderated by fandom. Implications are discussed.

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Christiana Schallhorn and Jessica Kunert

During the COVID-19 pandemic, TV broadcasters and clubs were challenged to provide alternative formats and content for fans of Germany’s favorite sport, football [soccer]. Thus, they emulated matchdays and created a Bundesliga feeling in new ways. The authors focus on this alternative creative sports coverage during the Coronavirus crisis and consider the effect on the audience. TV broadcasters, for instance, recreated Bundesliga matchdays through broadcasting historical matches, sticking with the original fixtures from before the crisis, while offering renewed commentary. Clubs conducted the Bundesliga Home Challenge, that is, FIFA20 videogame matches with their professional and eSport players, covering these matches on Twitter and their website. The authors argue that these efforts of keeping up the beloved structure of daily sports events satisfy social and entertaining belongings that are normally continually recreated through watching and talking about live sports events. Moreover, they discuss the possible sustainability of these innovative ways of sport communication.

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* 9 2017 10 3 325 358 10.1123/ijsc.2017-0041 The Effect of Cutting Rates on the Liking of Live Sports Broadcasts Mark Ludwig * Christoph Bertling * 9 2017 10 3 359 370 10.1123/ijsc.2017-0046 Using Personality and Team Identity to Predict Sports Media Consumption Michael B. Devlin * Natalie

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Branden Buehler

without live sporting events. While it is certainly true that the pandemic represents an unprecedented situation, networks have long faced the challenge of finding programming to accompany their live sports holdings. With that in mind, this article briefly historicizes several key moments in the

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James Bingaman

wider audience. Indifferent to the time difference, American sports fans took to Twitter to voice their infatuation with Australian football. For some, the sheer presence of live sports was enough to sustain their insatiable appetite. For others, this was their first time experiencing this new form of

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Robert Kennedy

. References Bowcher , W.L. ( 2003 ). Speaker contributions in radio sports commentary . Text, 23, 445 – 476 . doi:10.1515/text.2003.018 10.1515/text.2003.018 Desmarais , F. , & Bruce , T. ( 2010 ). The power of stereotypes: Anchoring images through language in live sports broadcasts . Journal of

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Chris Hanna

all of our platforms over the course of a given week—particularly in this busy time of the sports season. That immediately shifted the contingency planning to a much faster overdrive, and we had to plan for the most extreme scenarios, including what if there are no live sports at all from an events

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Lynley Ingerson, Michael L. Naraine, Nola Agha and Daniel J. Pedroza

My Teams app is to counter the ‘cord-cutting’ that is happening in the TV industry. People still watch live sports on cable and satellite television, but the growing mobile consumption is what this app will tap into. The My Teams app allows fans to have the same television experience of their chosen

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Ted M. Butryn, Matthew A. Masucci and jay a. johnson

” ( Raimondi, 2020 , para. 2–3). Further it was revealed that the liability waiver included the “assumption of risk” and holds the UFC harmless if fighters (or media representatives) test positive for the coronavirus. With no live sports to cover, the UFC was seemingly able to force otherwise responsible