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Rebooting Content: Broadcasting Sport and Esports to Homes During COVID-19

Michael M. Goldman and David P. Hedlund

. The second includes broadcasting new content created by merging live content set in multiple geographically disparate physical settings into a single media production. For example, participants and fans are located remotely and connected via technology, and social distancing guidelines are observed

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Big Data in Sport Industry: Interview With Michal Lorenc, Head of Industry—Ticketing and Live Events at Google

Gashaw Abeza

think about how we can play in the live game component without overpaying because, unlike traditional TV networks, we do not have to have it. We have content outside of that. For Fox or CBS, without the live content, they do not have the library to continue to provide sports content. So, that is kind of

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Hey Alexa, Launch Twitch: Using Sport Sponsorship to Drive Business Development

Lindee Declercq, Keegan Dalal, Megan Piché, Nicholas Burton, and Michael Naraine

able to access live content from many leagues including the National Hockey League, National Women’s Soccer League, and Ultimate Fighting Championship ( Ocal, 2020 ). As an Amazon entity already invested in sport, Twitch felt like a no-brainer to Mark. The site is continuously expanding to accommodate

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To Stream or Not to Stream? A Case of Social Media Management Within a Professional Sport Organization

Sarah Wymer, Michael L. Naraine, Ashleigh-Jane Thompson, and Andy J. Martin

in the final few weeks with my internship at the QRL and they have asked me to investigate purchasing live streaming equipment for their Facebook Live content. I am a little overwhelmed with the number of options out there! I noticed that the Brisbane Lions used a live streaming solution resource

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Soccer Clubs as Media Organizations: A Case Study of Benfica TV and PSG TV

Fernando Borges

change: At the beginning, we offered a big variety of content—we had entertainment, game shows, comedies. We have explored almost everything and every angle related to Benfica. With the acquisition of EPL, MLS, and other live content, we started to have less space for our own productions, which were

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Impact of Social Media on Intention to Purchase Pay-Per-View and Event Attendance: The Case of the Ultimate Fighting Championship

Andrew Kim, Minhong Kim, Steven Salaga, and James J. Zhang

purchase model in which its highest quality live content is located behind a paywall, with this PPV revenue historically representing the majority of the promotion’s total revenue ( Tainsky et al., 2012a ). In other words, the UFC distributes a portion of its content via over-the-air or cable networks