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Mark Dottori, Guy Faulkner, Ryan Rhodes, Norm O’Reilly, Leigh Vanderloo and Gashaw Abeza

policy making has also been highlighted in a similar Australian report, the 2018 Active Health Kids Australia (AHKA) Report Card on Physical Activity for Children and Young People ( AHKA, 2018 ). It is therefore critical to understand how the media framed information from the Report Card to the public

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Jimmy Sanderson, Sarah Stokowski and Elizabeth Taylor

student-athletes’ tweets, and examination of media framing around the campaign. This data triangulation was used to understand perceptions of Temple’s campaign and ascertain its results, which were then used to inform implications and recommendations for integrating student-athletes into intercollegiate

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Jimmy Sanderson

This research explored how press outlets and fans framed professional golfer Tiger Woods’s marital infidelity. A textual analysis of newspaper reports and discussion postings on Tiger Woods’s official Facebook page was conducted. Analysis revealed that press accounts framed Woods’s actions as a tragic flaw that precipitated his fall from grace, while also reveling in the salacious details of the extramarital affairs. Conversely, fans primarily framed these incidents as private matters that demonstrated Woods’s human nature. The analysis suggests that social-media sites are valuable public relations tools that athletes can use to quickly generate support that counteracts perceived negative media framing. Social-media sites also enable fans to enhance perceptions of closeness with athletes as fans interject themselves into athletes’ media narratives.

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Bo Li, Olan K.M. Scott, Stirling Sharpe, Qingru Xu and Michael Naraine

, therefore, was to examine how Australian and Chinese media framed the conflict between Sun and Horton through analyzing the content of traditional media (i.e., newspapers, news agencies) and online media (i.e., websites) in both nations. Literature Review Framing in Sport Reporting Developed by Goffman

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Travis R. Bell and Karen L. Hartman

admitted drug suspension? Second, how did media frame Sharapova’s press conference in the week following her admitted drug suspension? Literature Review Crisis-Response Strategies A crisis is defined as “the perception of an unpredictable event that threatens important expectations of stakeholders and can

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Edward M. Kian

In 2013–14, Jason Collins and Michael Sam became the first 2 athletes from the 4 most popular professional leagues in the United States to publicly come out as gay during their playing careers. U.S. men’s pro team sports have historically been arenas where hegemonic masculinity flourishes and open homosexuality is nearly nonexistent. However, these athletes came out during a period when sexual minorities had won numerous civil rights and were gaining acceptance by a majority of Americans, particularly those who self-identify as politically liberal. A textual analysis examined framing of Collins’s and Sam’s coming out in articles published on the liberal political Web site MSNBC.com. Focus was placed on how these athletes, homosexuality, and masculinity were framed in the corresponding message-board comments posted in response to these articles. Five primary themes emerged from the data, showing that acceptable forms of masculinities and homosexuality in sport remain contested terrains, even on liberal message boards.

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David Cassilo and Jimmy Sanderson

Many professional sport franchises have undergone shifts in talent evaluation strategies by moving to analytic and data-driven approaches. However, National Football League (NFL) franchises have been resistant to fully embrace the analytical model, as NFL organizational management structures tend to be isomorphic. In 2016, the Cleveland Browns initiated an ideological break from this system by hiring “moneyball” guru Paul DePodesta, a move that signaled a shift to an analytics-based model in organizational management. A textual analysis of 120 online media articles was carried out to determine how media reports framed this philosophical shift. Results revealed that frames predominantly portrayed analytics as being in direct opposition to normalized operational structures in the NFL. The results illustrate how difficult it is to change the discourse and embrace new management ideas that are perceived to contrast with dominant ideologies.

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Glynn M. McGehee, Beth A. Cianfrone and Timothy Kellison

with how a team or athlete wants information covered and the way the media reproduce that information. Media framing researchers have shown that the messages presented by the media are influenced by the media’s self-interests and do not always reflect how the organization or athlete presented the

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Orland Hoeber, Ryan Snelgrove, Larena Hoeber and Laura Wood

within the larger context (e.g., tweets by fans, organizations, media) and the overall event narrative. Stratified sampling is also commonly used in media framing analysis. In some situations, only a small number of newspaper articles are available for a particular topic. Naraine and Dixon’s ( 2014

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Amanda Kastrinos, Rachel Damiani and Debbie Treise

crisis. Despite the importance for understanding how athletes influenced public risk perception of the Olympics, no studies have yet investigated how Olympic athletes were portrayed in media coverage leading up to the Games. Thus, the purpose of this study was to explore how the media framed athletes