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Sport Reporting in an Era of Activism: Examining the Intersection of Sport Media and Social Activism

Hans C. Schmidt

At one point in time, sports were seen as merely a diversion from other parts of life, and fledgling sport media were no more than a newspaper’s “toy department” staffed by semiprofessionals whose work was, at best, seen as tangential to the newspaper’s main business ( Billings, 2011 ; Kian

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Sports in the Media: Perceptions of Athletic Activities and Their Influence on Leisure

David Atkin, Leo W. Jeffres, Jae-Won Lee, and Kimberly A. Neuendorf

The current study examined relationships between sports consumption, values, and media use. In particular, the authors considered relationships between athletic or physical values, perceptions of their portrayal in the entertainment media, sports media use, athletic behaviors (attending events, playing sports), and general media use. A probability survey in a major metropolitan area revealed that sports fandom is related to the importance of being healthy, athletic, and physically fit. These findings suggest that the “passive” leisure allocations commonly ascribed to sports viewing do not displace “active” leisure in the form of actual attendance at sporting events and programs. With regard to sports competition generally, then, the authors see little support for Putnam’s (1995, 2001) metaphor of “bowling alone” (or media-induced malaise) among our sports fans.

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A Different Treatment of Sports in the Media: The Use of Parody in the French Program Les Guignols de l’Info

Sylvain Cubizolles

This article studies the progress of sports media coverage through a new form of headline treatment: parody. It presents the analysis of a corpus including the “best of” from the satiric program Les Guignols de l’Info. This program has been broadcast each evening on the French television channel Canal+ since 1989. The study is based on 265 sketches from 1990 to 2006 and asks the central questions of caricatures in the sports world: what they represent and what they assess. A list of appearances of the various puppets on the show is presented. The central figure of the sports world at Les Guignols de l’Info is the champion who is finally judged—through his or her different attributed caricature traits—on the core value of his or her authenticity. Although it criticizes the world of sports, Les Guignols redeems these sport champions.

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“Beyond Women’s Powers of Endurance”: The 1928 800-Meter and Women’s Olympic Track and Field in the Context of the United States

Colleen English

crying in disappointment, and yet others recovering from strenuous physical exertion. 2 English-speaking media outlets did not view the end of the race as typical. Various newspapers reported that at the end of the race only two women remained standing. The others laid on the ground “sobbing,” “convulsed

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When Sports Challenge Authority: A Case Study of Gatekeeping During the 2017 Chinese Ping-Pong Boycott

Qingru Xu and Andrew C. Billings

athletes and two coaches posted identical messages on social media to express their support: “At this moment, we don’t feel like playing anymore because we miss you Liu Guoliang” ( Li & Shepherd, 2017 , para. 3). Given that top table tennis players are treated as superstars in China ( Langfitt, 2008 ), the

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The Show Must Go On: The Strategy and Spectacle of Dana White’s Efforts to Promote UFC 249 During the Coronavirus Pandemic

Ted M. Butryn, Matthew A. Masucci, and jay a. johnson

, due in no small part to corporate and political pressure ( Bieler, 2020 ). Despite this significant business setback and against a backdrop of fiery and defiant media interviews, White and the UFC immediately began mapping out a path to hosting the event sooner rather than later, pledging to lead the

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Social Media and Consumer Behavior

Andrea N. Geurin

The topics of social media and consumer behavior are inextricably linked. As the name suggests, social media is inherently social, meaning that it involves interactions between multiple individuals, and it would lose its prominence in society without its users, or consumers. The ability to connect

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Brand Management and Social Media

Beth A. Cianfrone

Over the 2 last decades, social media usage has become infused in individuals’ daily lives as an alternative mainstream media and entertainment source. Social media platforms are an essential component of sport culture, allowing sport entities (i.e., organizations, athletes, coaches, fans, and

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Social Media and Athlete Welfare

Emma J. Kavanagh, Chelsea Litchfield, and Jaquelyn Osborne

, while athlete welfare should be linked with positive connotations, in sport it is often associated with negative experiences or threat(s) to individuals or groups ( Lang, 2021 ). For example, athlete disclosures of physical, psychological, and sexual violence in sport are well reported in global media

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Big League Social Media: Cultivating Community Online

Ashley N. Weingartz and Stacy Warner

. The national attention provided through this exposure offered a springboard for GLL to promote their league and promote fundraising efforts across social media during the team’s tournament run. Unfortunately, like so many community sport organizations, GLL was understaffed and lacked the technical