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Hans C. Schmidt

At one point in time, sports were seen as merely a diversion from other parts of life, and fledgling sport media were no more than a newspaper’s “toy department” staffed by semiprofessionals whose work was, at best, seen as tangential to the newspaper’s main business ( Billings, 2011 ; Kian

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David Atkin, Leo W. Jeffres, Jae-Won Lee, and Kimberly A. Neuendorf

The current study examined relationships between sports consumption, values, and media use. In particular, the authors considered relationships between athletic or physical values, perceptions of their portrayal in the entertainment media, sports media use, athletic behaviors (attending events, playing sports), and general media use. A probability survey in a major metropolitan area revealed that sports fandom is related to the importance of being healthy, athletic, and physically fit. These findings suggest that the “passive” leisure allocations commonly ascribed to sports viewing do not displace “active” leisure in the form of actual attendance at sporting events and programs. With regard to sports competition generally, then, the authors see little support for Putnam’s (1995, 2001) metaphor of “bowling alone” (or media-induced malaise) among our sports fans.

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Sylvain Cubizolles

This article studies the progress of sports media coverage through a new form of headline treatment: parody. It presents the analysis of a corpus including the “best of” from the satiric program Les Guignols de l’Info. This program has been broadcast each evening on the French television channel Canal+ since 1989. The study is based on 265 sketches from 1990 to 2006 and asks the central questions of caricatures in the sports world: what they represent and what they assess. A list of appearances of the various puppets on the show is presented. The central figure of the sports world at Les Guignols de l’Info is the champion who is finally judged—through his or her different attributed caricature traits—on the core value of his or her authenticity. Although it criticizes the world of sports, Les Guignols redeems these sport champions.

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Colleen English

crying in disappointment, and yet others recovering from strenuous physical exertion. 2 English-speaking media outlets did not view the end of the race as typical. Various newspapers reported that at the end of the race only two women remained standing. The others laid on the ground “sobbing,” “convulsed

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Qingru Xu and Andrew C. Billings

athletes and two coaches posted identical messages on social media to express their support: “At this moment, we don’t feel like playing anymore because we miss you Liu Guoliang” ( Li & Shepherd, 2017 , para. 3). Given that top table tennis players are treated as superstars in China ( Langfitt, 2008 ), the

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Ted M. Butryn, Matthew A. Masucci, and jay a. johnson

, due in no small part to corporate and political pressure ( Bieler, 2020 ). Despite this significant business setback and against a backdrop of fiery and defiant media interviews, White and the UFC immediately began mapping out a path to hosting the event sooner rather than later, pledging to lead the

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Ashley N. Weingartz and Stacy Warner

. The national attention provided through this exposure offered a springboard for GLL to promote their league and promote fundraising efforts across social media during the team’s tournament run. Unfortunately, like so many community sport organizations, GLL was understaffed and lacked the technical

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Bo Li, Olan K.M. Scott, Jerred Junqi Wang, and Liang Xiao

released by the China Media Group’s China Central Television (CCTV), more than 883 million people watched the Tokyo Olympics on CCTV platforms, which held exclusive broadcasting rights to the Olympic Games ( The Future Linker, 2021 ). Thus, the Olympics were watched by approximately 60% of the Chinese

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Gashaw Abeza and Jimmy Sanderson

Over the past 2 decades, the use of social media has expanded rapidly in the sport industry. Platforms such as Facebook, Twitter, Instagram, TikTok, and YouTube are an integral part of today’s sporting culture. The reach and scope of social media has particularly impacted various aspects of the

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Agnes Kovacs, Tamas Doczi, and Dunja Antunovic

Committee, 2016 ). Parallel with this phenomenon, the number of interactions on new media are countless. Such extreme attention indicates that Olympians’ media coverage is highlighted on every media platform during this period of time. According to Sage ( 2010 ), “Media sport has the perfect combination for