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Samuel M. Clevenger, Oliver Rick, and Jacob Bustad

COVID-19 has underscored what we already should have known: that “there are forces that cannot be domesticated … the Anthropocene is biting back” ( Gee & Anguiano, 2020 , para. 2). Based on the recent media coverage on sport during the pandemic, however, COVID-19 has not inspired a widespread

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Tywan G. Martin, Jessica Wallace, Young Ik Suh, Kysha Harriell, and Justin Tatman

A number of media reports have surfaced over the last couple of years citing many concerns about sport-related concussion (SRC) and its short- and long-term consequences. In particular, American football has received a significant amount of media coverage in this area. Published empirical studies

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Eileen Díaz McConnell, Neal Christopherson, and Michelle Janning

developments suggest that women’s soccer accounts for a larger share of the sport space in 2019 compared with 1999. Research on media coverage of the 1999 Women’s World Cup showed contradictory messages surrounding women and sport, constructing certain gender ideologies that likely contributed to the

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David Cassilo and Danielle Sarver Coombs

Framing To examine the media coverage of mega-events, media framing is an appropriate theoretical approach. Media framing was derived from the work of Goffman ( 1974 ), who approached the idea from a sociological perspective and described the process as when an individual chooses certain aspects of a

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Brigid McCarthy

This discussion illustrates how fans of women’s artistic gymnastics have used rapidly innovating platforms for user-generated content to create and access sporting information. In doing so, these fans are contributing to the formation of rich collective intelligences around the sport and how these new-media texts are beginning to affect mainstream sports media coverage. Using gymnastics fandom as an example, this discussion demonstrates how online culture has become a prime outlet for those with niche sporting interests. These new-media forms such as blogs, video platforms, and message boards augment and act as supplements to the mainstream sports media coverage, as well as expanding the kinds of information sports fans now can access in this enriched information environment.

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Mary Jo Kane

This study examined the impact of Title IX on media coverage given to female athletes to determine if there has been a shift away from negative social stereotypes traditionally associated with women’s sports participation toward a more socially accepting view of the female athlete. A content analysis of feature articles within 1,228 issues of Sports Illustrated was undertaken for the years 1964-1987. These represented three 8-year time spans before (1964-71), during (1972-79), and after (1980-87) Title IX. In order to assess whether attitudes have changed toward female athletes as related to a Title IX timeline, amount and type of coverage were considered. Chi-square analyses revealed mixed results. There was a significant increase in the proportion of coverage given to women in athletic (e.g., professional golfer) versus nonathletic (e.g., swimsuit model) roles. However, feature articles about female athletes gave significantly more coverage to women in "sex-appropriate" sports such as tennis versus "sex-inappropriate" sports such as rugby, regardless of the Title IX time frame. Results are discussed in terms of challenging current beliefs that women’s athletics have gained widespread social acceptance following the enactment of Tide IX. Implications for practitioners and academics within sport management are presented.

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Qi Ge and Brad R. Humphreys

behavior or drug possession versus other-harming crimes like assault, domestic violence, and drunk driving; and misconduct by star players versus less prominent players. We also investigated the role played by media coverage of off-field misconduct, a potentially important mechanism through which off

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Amanda Kastrinos, Rachel Damiani, and Debbie Treise

in an event that extends past their country’s borders. Media coverage allows people to participate and follow their countries’ athletes, with over 219 million viewers watching coverage of the 2012 London Olympics ( International Olympic Committee, 2013 ). The Games, if only for a moment, connect

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Edward M. Kian and Marie Hardin

This study examined effects of the sex of sports writers on the framing of athletes in print-media coverage of intercollegiate men’s and women’s basketball tournaments. The number of articles by female and male authors and the frames used were analyzed. Descriptors of players, coaches, and both tournaments in articles from CBS SportsLine, ESPN Internet, The New York Times, and USA Today were coded with the authors’ names initially hidden. Results showed that female journalists were more apt to cover women’s basketball, and men predominantly wrote about men’s basketball. The sex of writers also influenced the ways female and male athletes were presented. Male writers were more likely to reinforce gender stereotypes by praising the athleticism of male athletes. In contrast, female writers more often framed female athletes for their athletic prowess. The results suggest that female sports writers can make some difference in framing, but institutional structures minimize their impact.

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Andrea Eagleman, Lauren M. Burch, and Ryan Vooris

Traditional media coverage of the Olympic Games has been shown to exhibit biases in terms of gender, nationality, and the type of sports covered, which can contribute to negative societal consequences and inaccurate historical records of such events. Scholars have suggested that because of the Internet’s expanded spatial parameters, new media have the ability to provide more equitable coverage of events such as the Olympics. In this study, we used agenda setting theory to employ a content analysis methodology to determine whether different constructions of the 2012 London Olympics were presented to media consumers on news websites in Australia, Brazil, China, Great Britain, Kenya, and the United States. Findings indicated that very few gender, nationalistic, or sport biases existed in any of the countries’ coverage, lending credence to the notion that the Internet affords media managers with an opportunity to provide more equitable coverage and thus a more accurate depiction of events.