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Russell E. Ward Jr.

Despite suggestions that mission statements represent a strategic component of organizational communication, there has been little research of these documents in athletic departments at U.S. colleges and universities. The purpose of this research was to explore the relationship between mission statement content and athletic department accomplishments in National Collegiate Athletic Association (NCAA) Division I schools (N = 343). The content analysis of mission statements revealed that athletics missions do not differentiate accomplished from less accomplished athletic programs. Athletic departments with strong traditions of promoting the academic advancement of student-athletes, achieving gender equity, and complying with NCAA rules tend to reference these distinctions in the same way as departments with less favorable histories. Grounded in institutional theory, this article describes the external pressures toward sameness rather than differentiation in mission statement content. Implications for intercollegiate athletics and higher education are discussed.

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Carter A. Rockhill, Jonathan E. Howe, and Kwame J.A. Agyemang

In a strong, yet unsurprising statement, Lapchick ( 2019b ) noted, “White men still dominate the positions of leadership in college sport” (p. 1). A question then becomes: why is this the case? To gain insight into this question, we examine mission statements of Power 5 (P5) institutions, which

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Stephanie Cunningham, T. Bettina Cornwell, and Leonard V. Coote

Despite the popularity of sponsorship-linked marketing programs, we know little about how firms form sponsorship policies. This article describes a corporate identity-sponsorship policy link and offers empirical support for it via a mixed method research design. Content analysis of 146 Fortune 500 companies’ online sponsorship policies and mission statements is followed by cluster, factor and multinomial regression techniques. Results show that corporate identity, as reflected in mission statements, matters to sponsorship policy. Specifically, companies emphasizing financial success in their mission statements prefer to sponsor individual athletes, education, the environment and health-related activities. Alternatively, companies stressing the importance of employees demonstrate a propensity to sponsor team sports, entertainment, religious, community, charity and business related activities. Reasons for these strategic differences are discussed.

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Karen Danylchuk

Internationalization is a very relevant topic on university campuses and most universities include a commitment to it in their mission statement or strategic plans. Over the years, universities have realized the importance of providing students with an international perspective that will prepare them to succeed in an increasingly globalized world. The globalization of the sport industry makes our field an ideal medium for addressing the concept of internationalization. As leaders in the field of sport management, we must ensure that we teach, research, and advocate from an international perspective. This paper discusses how we as sport management academicians and students might prepare ourselves to become global citizens by internationalizing ourselves through our teaching, research, and service. A commentary on the status of internationalization in our field as well as suggestions for change is provided.

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Colleen M. Doyle


Many Americans do not meet current minimum physical activity recommendations. Although the choice to be physically active is made by individuals, that choice is affected by the social and physical environments in which people live, work, play and learn. Creating environments that are more supportive of physical activity will require policies, practices and programs that individuals may not be able to influence on their own; such changes will require comprehensive, coordinated and collaborative action by a variety of organizational sectors at national, state and local levels. Because of their core—and frequently unique—competencies, many non-profit organizations are poised to be active players in promoting important changes in policy and community environments that can facilitate lifelong physical activity for all Americans.


Review of mission statements and strategic plans of a variety of non-profit organizations reveal key characteristics and competencies that can be leveraged, frequently across multiple levels and sectors, to promote physical activity.

Key recommendations:

Nonprofit organizations should leverage their unique capabilities, particularly in the areas of advocacy, strategic collaborations and outreach to their membership, volunteer and/or constituent bases to promote policy and environmental changes in support of physical activity.

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Lance P. Kaltenbaugh and Jennifer Parsons

), 10 – 17 , 66. doi:10.1080/00091380109601795 10.1080/00091380109601795 Macedo , I.M. , Pinho , J.C. , & Silva , A.M. ( 2016 ). Revisiting the link between mission statements and organizational performance in the nonprofit sector: The mediating effect of organizational commitment . European

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Tom Kane

systematic review papers for researchers and practitioners—the JPAH Community—whose work is impacted by physical activity. Although not explicitly referenced in the mission statement, the content published in the JPAH has another target audience—policymakers at all levels of government (local, state, federal

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Emily M. Newell

sport are addressing current policy concerns, updating relevant policies, and adapting governance structures to modern demands. The included Web links to relevant pages such as organization vision and mission statements, governance structures, and handbooks, to name a few, provide real-life examples for

Open access

Mark Byra and Bryan McCullick

education, and sport.” This purpose statement is presented within JTPE ’s mission statement, which can be found on the JTPE website ( ). It is important that from time to time one examines the mission of an organization to ascertain

Open access

Jos J. de Koning and Dionne A. Noordhof

answers. Life in sport (science) is not easy at all! In 2006, the International Journal of Sports Physiology and Performance ( IJSPP ) started to help us with these kinds of questions. As you can read in the mission statement, the journal promotes the publication of research in sport physiology and