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John P. McGuire and Ray Murray

Print sport journalists are facing new demands in their jobs, including the need to work in front of the camera. This case study examined attitudes among sport reporters working with video at Oklahoma’s 2 largest daily newspapers. Qualitative in-depth interviews (N = 18) were used for data collection. The researchers identified 4 major themes: attitude, skills, training, and critiques. These sport journalists sought to maintain their print identities foremost despite recognizing the needs and expectations to adapt to a multimedia workforce. The researchers also concluded that the evolution toward multimedia journalism in these organizations remains a gradual process and that additional training and frequent professional critiques were needed as part of this evolution.