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Richard J. Paulsen

contracts have the potential to induce suboptimal effort, there are multiple reasons why sport managers may want to sign players to multiyear contracts. An obvious reason is that multiyear contracts may be necessary to attract the best talent, and fans like watching talented players. Multiyear contracts can

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Richard J. Paulsen

potential for shirking. First, MLB players experience great job security due to membership in a strong union, and many players sign multiyear contracts, which award added protection. Second, contract data are readily available, and while effort is not directly observable, performance is. This data

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Kamran Eshghi, Hesam Shahriari, and Sourav Ray

States) Marketing capability Yes Marketing capability, renewal, property type, book leverage, ROE, market value (size), popularity of the sport, multiyear contract, competitive dynamisms, and market munificence Note . CAR = cumulative abnormal returns; ROA = return on asset; ROE = return on equity

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Chad Seifried, Brian Soebbing, and Kwame J.A. Agyemang

(Santa Barbara: ABC-CLIO), 173. 87 “Three Bowls Picked for New Alliance,” NCAA News 31, no. 30 (1994), 3, 7. 88 “IBM, Fiesta Bowl Link Multiyear Contract,” NCAA News 29, no. 45, 6. 89 Stuart Mandel, Bowls, Polls, and Tattered Souls: Tackling the Chaos and Controversy That Reign over College Football

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Chad Seifried, Tiffany E. Demiris, and Jeffrey Petersen

was played. In 1916, Baylor and Texas A&M signed a multiyear contract to play their annual rivalry game (i.e., Battle of the Brazos) at the Cotton Palace site. The agreement benefitted all parties. For instance, Baylor and Texas A&M benefitted from the public attention and gate receipts the Cotton

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Chad Seifried, Brian Soebbing, and Kwame J.A. Agyemang

. , & Horowitz , I. ( 1973 ). Broadcasting and CATV: The beauty and the bane of major college football . Law and Contemporary Problems, 38 , 112 – 128 . IBM, Fiesta Bowl link multiyear contract . ( 1992 ). The NCAA News, 29 ( 45 ), 6 . King , M.T. ( 2012 ). Working with/in the archives . In S