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Thomas Horky, Marianna Baranovskaa, Christoph G. Grimmer, Honorata Jakubowska, and Barbara Stelzner

( Barnfield, 2013 ; Bryant, Comisky, & Zillmann, 1977 ; Danneboom, 1988 ; Klimmt, Bepler, & Scherer, 2006 ; Kuiper & Lewis, 2013 ; Licen, 2015 ; Schaffrath, 2003 ; Scheu, 1994 ). Surveying the existing literature confirms characteristics or, respectively, criticism regarding nationalism and racism

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Qingru Xu and Peggy J. Kreshel

China’s participation and interest in modern sport were, to a large extent, initially motivated by nationalism ( Xu, 2006 ). Using a model based on the Soviet Union, China established a state-run sport regime in the 1960s with the primary goal of seeking international recognition on the global

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Phillip Chipman and Kevin B. Wamsley

his brand of French-Canadian nationalism—one heralding the Catholic clergy as a powerful presence and yearning to see Quebec gain its autonomy as a distinct province in the Dominion – against his English competitors, the Weiders, waging a focused cultural war from 1946 to 1956 that invoked character

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Yoko Kanemasu

; Kanemasu & Molnar, 2017 , 2019 ), I will show Deaf rugby as another significant counterhegemonic force that subverts the power dynamics of the dominant rugby discourse in Fiji by appropriating its key constitutive element: anti-imperialist modern nationalism. I will then consider the implication of the

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James R. Angelini, Andrew C. Billings, and Paul J. MacArthur

A population of NBC’s primetime coverage of the 2010 Vancouver Olympics (64 hours) was analyzed to determine differences between the media treatment of U.S. and non-U.S. Olympians. Results showed that U.S. athletes were highlighted at three to four times to rate their successes would suggest. In addition, American athletes were more likely to be depicted as succeeding because of their intellect, commitment, and consonance while non-American athletes were more likely to be depicted as failing because they lacked the strength and skill of other athletes. From a personality/physicality standpoint, American athletes received enhanced comments about their outgoing/extroverted nature while non-American athletes received more comments about the size and parts of their bodies. Ramifications for framing theory and Olympic nationalism research are articulated.

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Nicholas M. Watanabe, Tie Nie, and Grace Yan

The Olympic Games are one of the most popular global televised sporting events. In the greater body of sport communication literature, a great deal of focus has been placed on examining sport media from the West. This article considers the unique and specific case of Chinese Olympic broadcast commentary televised by state media. In this, an evolutionary process of sport media can be seen in the analysis of several themes: nationalism and identity, heroes and failure, collectivism and individualism, and the portrayal of female athletes. In considering the dynamic changes that have come about in the past 3 decades of Chinese commentary, it is evident that many themes in Chinese sport media have become reflective of those found in Western sport media. While Chinese sport media have similarities to Western sport media, it is important to note that Chinese sport media are unique. Results of this work can help provide richer understanding of sport media and consumers in China.

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Koji Kobayashi

This paper explores the links between corporate nationalism and glocalization by examining Nike’s strategy of representing “the nation” within advertising campaigns in “Asia”. Drawing from interviews with advertising practitioners, this study offers two key findings: (a) sporting national identities are represented through a multilevel process of negotiations among various institutions and individuals; and (b) local cultural intermediaries play a central role in encoding and circulating the advertisements due to complex creative labor processes, symbolic struggles, and local sensibilities. Overall, the study illuminates the context of advertising production as the “multiple regimes of mediation” (Cronin, 2004) through which representations are negotiated and articulated under specific social relations, cultural codes, and conditions of production.

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Bo Li, Sarah Stokowski, Stephen W. Dittmore, and Olan K. M. Scott

Informed by framing theory, the study strove to investigate nationalism by examining Chinese newspaper coverage of the 2014 Incheon Asian Games. Through document and textual analysis of 324 articles from 5 mainstream newspapers, the study indicated that Chinese newspapers always portrayed Chinese athletes as “dominating the competition” and “lacking opponents in Asia” while portraying other countries’ athletes as “less competitive” and not at the “level of Chinese athletes.” The results also suggested that Chinese newspapers tried to positively spin the story when reporting the failure of Chinese athletes at the Asian Games. However, to increase readership and enhance public awareness of the Asian Games,Chinese newspapers also attempted to created rivalries between Chinese athletes and competing nations and, at times, emphasized national failures.

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Gavin Weedon

This article explores the construction of U.S. nationalism through the branding strategies of Under Armour, a sportswear company which has achieved prominence in the U.S. marketplace and has a growing international profile. By examining their organizational synergies with the NFL, Zephyr technology, and the Wounded Warrior Project, and through a critical reading of the militaristic, philanthropic, nationalistic and masculine dimensions of their Freedom initiative, I illustrate how Under Armour has strategically sought to appeal to the heightened nationalistic tendencies of the post-9/11 United States. A central contention throughout the paper is that Under Armour’s brand development techniques, as mobilized predominantly through their website, offer important theoretical and empirical insights regarding the production, circulation, performance, and embodiment of post-9/11 cultural politics.

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Floris. J.G. van der Merwe