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Seungbum Lee, Yongjae Kim, and Tang Tang

) demonstrated that sport journalists not only need to utilize new media platforms to be virtually connected with fans but also keep traditional news values in their reporting via social media. So it can be argued that new media technologies such as social media have dramatically changed the landscape and

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Mary Lou Sheffer and Brad Schultz

This was an extension of research by the same authors (2010) that investigated sports reporters’ perception of their use of Twitter as part of their professional journalistic duties. Using content-analysis methodology (N = 1,008), the authors investigated how sports reporters actually used Twitter. Analysis showed a discrepancy between journalist responses and measured content. Although journalists said they were using Twitter for breaking news and promotion, the dominant result of the content analysis was commentary and opinion. There were also differences related to print and smaller media outlets. The implications of such differences are discussed, including a possible paradigmatic shift in journalists’ approaches.

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Jay Scherer and Steven J. Jackson

Despite the rapid growth in new media technologies and interest from both sport organizations and corporations in interacting with premium consumers, very little research examines the cultural production and regulation of electronic sporting spaces of consumption. Drawing from interviews with the New Zealand Rugby Union’s (NZRU) cultural intermediaries, this article presents an investigation of the production of, the virtual home of the New Zealand All Blacks and the official website of the game’s governing body. Specifically, we employ a cultural-economic theoretical framework to illuminate the institutionalized codes of production and work routines of the rugby union’s cultural intermediaries who police and regulate what appears on the website to unashamedly promote an elective affinity that includes corporate sponsors, media organizations, players, and the NZRU.

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Ximeng Shang and Wei Wei

2022, I’d like to know, is there any new media technology in the Beijing Winter Olympics? What legacy will this Olympic Winter Games leave for the Olympic media operation? Xu : I hope I can answer all the details but I couldn’t. There’re three directions we can just describe a little. High

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Karen McCormack

. ( 2013 ). New media technologies in lifestyle sport . In B. Hutchins & D. Rowe (Eds.), Digital media sport: Technology and power in the network society (pp.  169 – 185 ). Retrieved from Hampton , K. N. ( 2016

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Glynn M. McGehee, Beth A. Cianfrone, and Timothy Kellison

interpret. Today, with new media technologies that facilitate interaction, there are more sources of information and voices that shape news and how the media covers stories. These changes affect both sport organizations and the media. Because sport organizations have less control over the flow of

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Holly Thorpe, Lyndsay Hayhurst, and Megan Chawansky

between the young people and putting their pictures up. They go to school and then back home and they have nothing to do except check their Facebook”. Arguably, the increasing access Afghan youth have to new media technologies is an important step in the democratization of digital knowledge. However, such

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Calvin Nite and Marvin Washington

sport organizations. Other research found that new media technologies have altered sport organizations’ sponsorship activation strategies ( Dees, 2011 ). Innovations have significantly changed the manner in which tickets are priced ( Shapiro & Drayer, 2012 ), organizational identities are developed

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Jeffrey Montez de Oca

sports, etc.) and new media technologies (e.g., video games, social media, portable devices, etc.). Finally, it is challenged by growing anxieties about the health risks of football, especially amongst middle-class parents ( Montez de Oca, Meyer, & Scholes, 2016 , p. 103). Consistent with marketing

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Ali A. Dashti, Richard Haynes, and Husain A. Murad

belief that new media technologies began to transform the consumption of football was supported by leading supporters of English football in Kuwait. Yahya Zakariya, a 35-year-old banker, and the head of Arsenal Fan Association, noted that social media and new broadcasting technologies was crucial in