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Khirey B. Walker, Chad Seifried, Brian Soebbing and Kwame Agyemang

-party regulators (e.g., NCAA) and the media (e.g., newspaper sports media) as distinct social-control agents to better assess their differences and similarities when reporting on organizational misconduct. Such research oversight on the NCAA and other individual organizations is interesting because the

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Benjamin J. Downs and Adam Love

This study investigated the desegregation of Mississippi State University varsity football, focusing on newspaper coverage of the first Black players at the university, Robert Bell and Frank Dowsing. Two hundred and three articles about Bell and Dowsing from three newspapers (Starkville Daily News, Mississippi State Reflector, and Jackson Clarion-Ledger) were examined using a three-tiered qualitative analysis. Data analysis resulted in 426 frame instances and 686 theme instances, or a total of 1,112 codes. The resulting data were interpreted using Critical Race Theory (CRT) as an analytical lens to generate understanding of the desegregation of the football program. The CRT-guided interpretation challenges popular narratives about the amicable nature of desegregation at the university, indicating that the football team and the careers of Bell and Dowsing were covered in a way that promoted colorblindness and supported the Whitecentric interests of the university’s and community’s dominant power structure.

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J. E. Frideres, J. M. Palao and S. G. Mottinger

The differences in how the media treat information about women and men provoke a deficit in the information that girls and female adolescents receive about sports. The purpose of this study was to determine the difference in sports coverage in relation to gender in online newspapers in two western countries, Spain and the United States. All articles (N = 1,977) with athletic content from the online newspapers usatoday.com and elmundo.es were analyzed during 2-week spans in October 2003 and February 2004. The variables registered were gender, placement of article in the newspaper, number of words per article, and photographs. Results show that women’s sport received less coverage than men’s sport in total number of articles as well as in front-page stories, article length, and number of photographs. Additionally, there were 15 articles about men only for every 1 article about women only in the two newspapers.

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Christoph G. Grimmer and Edward M. Kian

This article examines German print sport journalists’ perceptions, experiences, and relationships with Bundesliga clubs’ public relations (PR) staffers and each club’s designated press spokesperson, as well the impact of a competitive, multitier 21st-century media environment on their jobs. All Bundesliga clubs are now disseminating more multimedia content on their own through official Web sites and social media such as Twitter and Facebook. Meanwhile, the German newspaper industry is in a state of transformation and decreased prominence among mediums in German sport journalism. A survey of print journalists who cover Bundesliga clubs showed that these changes have affected the historic symbiotic relationship between the sporting press and Bundesliga clubs. Power and media autonomy have increased for Bundesliga clubs and their designated press spokespersons, while print reporters are more dependent on the clubs’ PR staffers to provide access. The surveyed journalists recognize the increasing power of television in German sport journalism, but nearly half do not consider this as negative for their jobs. These print sport journalists are called on to find new ways and types of media content to begin restoring the needed balance in a symbiotic relationship between independent press and PR, while also distinguishing their work from televised media content.

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Travis R. Bell and Karen L. Hartman

whether it affected how media framed her response. Based on Sharapova’s worldwide recognition as the highest-paid female athlete in sport for 11 consecutive years before her suspension ( Addady, 2016 ), this research explored five global newspapers and five sports websites that published 114 news stories

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Soonhwan Lee, Seungmo Kim and Adam Love

Many members of the LGBT community have viewed the Gay Games as an opportunity to challenge dominant ideologies concerning sexuality and sport participation. Members of the mass media, however, play a potentially important role in how the event is perceived by the general public. Therefore, the primary purpose of the current study was to examine how the Gay Games have been framed in newspaper coverage. A total of 646 articles published in the United States covering the eight Gay Games events held during the 32-year period of 1980–2012 were analyzed in terms of three aspects of framing: (a) the types of issues highlighted, (b) the sources of information cited, and (c) the manner in which either episodic or thematic narratives were employed. The results of the current study revealed that issues of identity and optimism were most commonly highlighted, LGBT participants were most frequently cited as sources of information, and thematic framing was most commonly employed in newspaper coverage of the Gay Games.

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Hilary Mathesen and Kay Flatten

This research was to assess changes in Great Britain (GB) in the percent coverage of women’s sports in six national and Sunday newspapers (Telegraph, Guardian, Independent, Express, Mail and Mirror) between 1984 and 1994. Measurements were taken of all sports articles on the front pages, editorial pages and sports pages for the period 1st-14th July in both years. Data were categorized into male only, female only and mixed articles per day, square centimetres per day and photos per day. There was a decrease in percentage coverage of women’s sport coverage (articles per day down 5.2%; cm2 per day down 5.2%; photos per day down 7.1%) while the overall coverage of sport increased. During the time period the portion of GB Olympians who were women increased by 7% and there was a 3% increase in proportion of sports participants in the general population who were women. An adjustment index is presented which uses population figures and sport participation figures to calculate the proportion of sport participants who are female. This index was used to assess fairness in reporting sport.

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Bo Li, Sarah Stokowski, Stephen W. Dittmore and Olan K. M. Scott

Informed by framing theory, the study strove to investigate nationalism by examining Chinese newspaper coverage of the 2014 Incheon Asian Games. Through document and textual analysis of 324 articles from 5 mainstream newspapers, the study indicated that Chinese newspapers always portrayed Chinese athletes as “dominating the competition” and “lacking opponents in Asia” while portraying other countries’ athletes as “less competitive” and not at the “level of Chinese athletes.” The results also suggested that Chinese newspapers tried to positively spin the story when reporting the failure of Chinese athletes at the Asian Games. However, to increase readership and enhance public awareness of the Asian Games,Chinese newspapers also attempted to created rivalries between Chinese athletes and competing nations and, at times, emphasized national failures.

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Edward M. Kian and Matthew H. Zimmerman

In this phenomenology, interviews were conducted with former newspaper reporters now working for prominent Internet sports sites. Krumboltz’s (2008) Planned Happenstance Learning Theory on career development was used as a guiding framework. Data were transcribed and coded by two researchers. Most of the journalists decided to be newspaper sports writers early in life and began garnering professional experiences in their teens or in college. None planned to work for Internet outlets. However, all foresaw the demise of newspapers and landed with Internet outlets through media connections initially formed through newspapers. All but one expressed high satisfaction in their current jobs, citing large travel budgets, freedom to choose writing assignments, national platforms, and no hard time deadlines for submitting stories. These reporters find the future of sports journalism unpredictable, but believe they will be ready. Lehman-Wilizig and Cohen-Avigdor’s media life-cycle model (2004) was used to understand results in a broader context.

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Paul M. Pedersen, Warren A. Whisenant and Ray G. Schneider

The purpose of this study was to determine if the coverage given to female and male interscholastic athletics was a function of the gender of the individuals who make up newspaper sports departments. The degree to which males controlled and dominated the newspaper coverage of interscholastic sports was also assessed. The study revealed, from the examination of 1792 articles and 827 photographs, that the newspaper media was clearly the domain of males who made up 91.4% of the reporters, 78.6% of the photographers, 100% of the executive sports editors, and 91.3% of the high school sports editors. The study further determined that there was no association between the gender of the newspaper personnel and the amount of coverage given to female and male interscholastic athletics. Female and male reporters, photographers, and editors were found equally responsible for the under-represented coverage of girls' interscholastic athletics.